What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Status: New
Google Cloud
Configuring Vector Search in Cloud SQL for PostgreSQL
Skills you'll gain: PostgreSQL, Google Cloud Platform, Database Development, SQL, Database Design, Database Systems
Beginner · Project · Less Than 2 Hours
Coursera Project Network
Linux Daemon with Go: Build a Webpage Database Crawler
Skills you'll gain: Cloud-Native Computing, Unstructured Data, Go (Programming Language), Web Servers, MySQL, Web Scraping, Server Side, Kubernetes, Web Applications, Back-End Web Development, Linux, Database Software
Intermediate · Guided Project · Less Than 2 Hours
Google Cloud
Gemini for Data Scientists and Analysts - Bahasa Indonesia
Skills you'll gain: Google Cloud Platform, Generative AI, Marketing Analytics, Customer Analysis, Customer Insights, Advanced Analytics, Analytics, Business Analytics, Predictive Modeling, Applied Machine Learning
Beginner · Course · 1 - 4 Weeks
Google Cloud
Media CDN: Qwik Start
Skills you'll gain: Key Management, Performance Testing, Google Cloud Platform, Load Balancing, Cloud Storage
Beginner · Project · Less Than 2 Hours
Google Cloud
Configuring MongoDB Atlas with BigQuery Dataflow Templates
Skills you'll gain: MongoDB, Dataflow, Applied Machine Learning, Google Cloud Platform, Data Pipelines, Big Data, Data Integration
Intermediate · Project · Less Than 2 Hours
Google Cloud
Architecting with Google Kubernetes Engine: Foundations - 繁體中文
Skills you'll gain: Kubernetes, Containerization, Google Cloud Platform, Cloud Infrastructure, Cloud-Native Computing, Application Deployment, Docker (Software), Cloud Computing, Command-Line Interface
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Test Network Latency Between VMs
Skills you'll gain: Cloud Infrastructure, Network Performance Management, Network Monitoring, Google Cloud Platform, Command-Line Interface, Virtual Machines, Virtual Private Networks (VPN), Performance Testing
Beginner · Project · Less Than 2 Hours
Google Cloud
Exploring Memorystore for Redis Cluster
Skills you'll gain: Redis, Data Store, Scalability, Cloud Storage, Operational Databases, Data Storage Technologies
Beginner · Project · Less Than 2 Hours
Google Cloud
Intro to Context Caching with the Gemini API
Skills you'll gain: Google Cloud Platform, Cloud API, Data Access, Generative AI Agents, Configuration Management
Intermediate · Project · Less Than 2 Hours
Coursera Project Network
Introducción a Facebook Audience Insights
Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Online Advertising, Customer Insights, Paid media, Advertising
Intermediate · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Wie man auf Pinterest werben kann
Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Online Advertising, Paid media, Digital Advertising
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Dataplex: Qwik Start - Command Line
Skills you'll gain: Command-Line Interface, Data Lakes, Google Cloud Platform, Cloud Management, File Management, Cloud API, Data Access
Beginner · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Configuring Vector Search in Cloud SQL for PostgreSQL: Google Cloud
Linux Daemon with Go: Build a Webpage Database Crawler: Coursera Project Network
Gemini for Data Scientists and Analysts - Bahasa Indonesia: Google Cloud
Media CDN: Qwik Start: Google Cloud
Configuring MongoDB Atlas with BigQuery Dataflow Templates: Google Cloud
Architecting with Google Kubernetes Engine: Foundations - 繁體中文: Google Cloud
Test Network Latency Between VMs: Google Cloud
Exploring Memorystore for Redis Cluster: Google Cloud
Intro to Context Caching with the Gemini API: Google Cloud
Introducción a Facebook Audience Insights: Coursera Project Network

Google Ads Courses