What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
GKE Backup and Restore
Skills you'll gain: Kubernetes, Google Cloud Platform, Database Management, Application Deployment, Cloud Storage, Disaster Recovery, Data Storage Technologies
Beginner · Project · Less Than 2 Hours
Google Cloud
Developing a Google SRE Culture - 日本語版
Skills you'll gain: Site Reliability Engineering, Safety Culture, Culture Transformation, Continuous Delivery, DevOps, Continuous Integration, Performance Measurement, System Monitoring, Change Management, Design Thinking, Data-Driven Decision-Making, Prototyping
Beginner · Course · 1 - 3 Months
Google Cloud
Automate GKE Configurations with Config Sync and Policy Controller
Skills you'll gain: Kubernetes, Application Deployment, CI/CD, Google Cloud Platform, Cloud Applications, Cloud Management
Advanced · Project · Less Than 2 Hours
Google Cloud
Introduction to AI and Machine Learning on GC - Português
Skills you'll gain: Generative AI, Google Cloud Platform, Cloud Infrastructure, MLOps (Machine Learning Operations), Cloud Services, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Machine Learning, Predictive Modeling, Natural Language Processing
Beginner · Course · 1 - 3 Months
Google Cloud
Gemini in Google Sheets - Español
Skills you'll gain: Productivity Software, Google Sheets, Workflow Management, Project Management Software, Google Workspace, Generative AI, Spreadsheet Software, Data Management, Prompt Engineering
Beginner · Course · 1 - 4 Weeks
Status: New
Google Cloud
Configuring Vector Search in Spanner
Skills you'll gain: Google Cloud Platform, Data Import/Export, Database Management, Databases, Generative AI, Text Mining, Data Storage Technologies
Beginner · Project · Less Than 2 Hours
Coursera Project Network
Relational Database with Go: Build an Article Search Engine
Skills you'll gain: Web Applications, SQL, Database Application, Data Access, Go (Programming Language), Database Management, Relational Databases, Web Development, Back-End Web Development, Secure Coding, Application Security
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
Board Infinity
Scalable Deployment and DevOps for Web Development
Skills you'll gain: Docker (Software), Containerization, Cloud Platforms, Application Deployment, Cloud Applications, CI/CD, Kubernetes, Continuous Integration, Jenkins, Amazon Web Services, Continuous Deployment, Devops Tools, Full-Stack Web Development, Microservices, Scalability
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Running a Dedicated Ethereum RPC Node in Google Cloud
Skills you'll gain: Google Cloud Platform, Firewall, Data Maintenance, Cloud Infrastructure, Virtual Machines, Network Monitoring, Cloud Computing, System Configuration, Data Storage Technologies, Blockchain, System Monitoring, Event Monitoring
Intermediate · Project · Less Than 2 Hours
Google Cloud
Cloud Functions 2nd Gen: Qwik Start
Skills you'll gain: Serverless Computing, Google Cloud Platform, Cloud Applications, Cloud Storage, Web Applications, Event Monitoring, Performance Tuning, Scalability
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to Controlled Generation with the Gemini API
Skills you'll gain: Prompt Engineering, Generative AI, Game Design, Google Cloud Platform, Cloud API, Data Validation
Beginner · Project · Less Than 2 Hours
Status: Free
Google Cloud
Accelerate Migration from Control-M to Apache Airflow with DAGify
Skills you'll gain: Apache Airflow, Data Migration, Virtual Environment, Cloud Development
Intermediate · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

GKE Backup and Restore: Google Cloud
Developing a Google SRE Culture - 日本語版: Google Cloud
Automate GKE Configurations with Config Sync and Policy Controller: Google Cloud
Introduction to AI and Machine Learning on GC - Português: Google Cloud
Gemini in Google Sheets - Español: Google Cloud
Configuring Vector Search in Spanner: Google Cloud
Relational Database with Go: Build an Article Search Engine: Coursera Project Network
Scalable Deployment and DevOps for Web Development: Board Infinity
Running a Dedicated Ethereum RPC Node in Google Cloud: Google Cloud
Cloud Functions 2nd Gen: Qwik Start: Google Cloud

Google Ads Courses