What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Introduction to Responsible AI - 日本語版
Skills you'll gain: Business Ethics, Artificial Intelligence, Decision Making, Ethical Standards And Conduct, Compliance Training, Personalized Service, Governance
Beginner · Course · 1 - 4 Weeks
Status: Free
DeepLearning.AI
Pair Programming with a Large Language Model
Skills you'll gain: Test Case, Code Review, Large Language Modeling, Software Development Tools, Software Documentation, Prompt Engineering, Debugging, Maintainability, Generative AI Agents
Beginner · Project · Less Than 2 Hours
Google Cloud
Setting Up Cost Control with Quota
Skills you'll gain: Query Languages, Data Access, Database Management, Data Manipulation, Cloud API
Intermediate · Project · Less Than 2 Hours
Google Cloud
Employing Best Practices for Improving the Usability of LookML Projects
Skills you'll gain: Looker (Software), Maintainability, Usability Testing, Exploratory Data Analysis, Data Dictionary, Data Literacy
Intermediate · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Networking in Google Cloud: Routing and Addressing - Français
Skills you'll gain: Network Routing, TCP/IP, Private Cloud, Google Cloud Platform, Virtual Private Networks (VPN), Cloud Management, Cloud Security, System Configuration
Intermediate · Course · 1 - 4 Weeks
Status: Free
Google Cloud
Securing Container Builds
Skills you'll gain: Apache Maven, Google Cloud Platform, Docker (Software), Package and Software Management, Virtual Environment, Remote Access Systems
Beginner · Project · Less Than 2 Hours
Status: Free
Coursera Project Network
How to setup a followers campaign on Twitter
Skills you'll gain: Advertising Campaigns, Social Media Campaigns, Online Advertising, Social Media Marketing, Social Media, Campaign Management, Target Audience
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Introduction to Image Generation - Italiano
Skills you'll gain: Generative AI, Image Analysis, Data Modeling, Google Cloud Platform, Deep Learning, Mathematical Modeling, Physics
Beginner · Course · 1 - 4 Weeks
Google Cloud
Securing APIs with Apigee X
Skills you'll gain: OAuth, API Gateway, Application Programming Interface (API), Authentications, Secure Coding, Application Security, Authorization (Computing), Debugging, Data Access
Beginner · Project · Less Than 2 Hours
Google Cloud
Create a Component Anomaly Detection Model using Visual Inspection AI
Skills you'll gain: Anomaly Detection, Image Analysis, Computer Vision, Google Cloud Platform, Predictive Modeling, Artificial Intelligence
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to Vertex Forecasting and Time Series in Practice
Skills you'll gain: MLOps (Machine Learning Operations), Time Series Analysis and Forecasting, Google Cloud Platform, Forecasting, Feature Engineering, Data Transformation, Predictive Modeling, Data Cleansing, Applied Machine Learning, Continuous Monitoring, Artificial Intelligence and Machine Learning (AI/ML)
Advanced · Course · 1 - 3 Months
Google Cloud
App Dev: Storing Image and Video Files in Cloud Storage - Python
Skills you'll gain: Cloud Applications, Google Cloud Platform, Cloud Storage, Application Development, File Management, Cloud Computing, Cloud Services, Development Environment
Intermediate · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Introduction to Responsible AI - 日本語版: Google Cloud
Pair Programming with a Large Language Model: DeepLearning.AI
Setting Up Cost Control with Quota: Google Cloud
Employing Best Practices for Improving the Usability of LookML Projects: Google Cloud
Networking in Google Cloud: Routing and Addressing - Français: Google Cloud
Securing Container Builds: Google Cloud
How to setup a followers campaign on Twitter: Coursera Project Network
Introduction to Image Generation - Italiano: Google Cloud
Securing APIs with Apigee X: Google Cloud
Create a Component Anomaly Detection Model using Visual Inspection AI: Google Cloud

Google Ads Courses