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    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

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    Find the Best Copywriting Course for Your Goals

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Analíticas en Páginas Web

      Skills you'll gain: Web Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Marketing Effectiveness, Analytics, Content Performance Analysis, Market Intelligence, Customer Insights, Consumer Behaviour, Digital Advertising, Pay Per Click Advertising, Customer Relationship Management, Browser Compatibility, Advertising Campaigns

      4.9
      Rating, 4.9 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      B

      Board Infinity

      Writing Effective Technical Documentation

      Skills you'll gain: Technical Writing, Technical Documentation, Technical Communication, Software Documentation, Software Design Documents, Collaborative Software, Augmented and Virtual Reality (AR/VR), Typography, Multimedia, Proofreading, Design Elements And Principles, GitHub, Application Programming Interface (API), Version Control

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Foundations of Digital Marketing

      Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Return On Investment, A/B Testing, Advertising, Marketing Automation, Marketing Strategies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Instructor Network

      Research and Draft a Competitive Analysis

      Skills you'll gain: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Business Research, Market Analysis, Report Writing, Business Metrics, Market Intelligence, Business Strategy, Market Data, Presentations, Strategic Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a website with MailChimp

      Skills you'll gain: Search Engine Optimization, Content Management, Web Content, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure

      4.6
      Rating, 4.6 out of 5 stars
      ·
      69 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      ¿Qué hacer con tu estrategia digital en tiempos de cambio?

      Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Customer Relationship Building, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience improvement, Cash Flows, Marketing Communications, Web Analytics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      109 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Optimizing Your Website's Keywords & Pages using Ubersuggest

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Performance Analysis, Web Content

      4.4
      Rating, 4.4 out of 5 stars
      ·
      85 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      U

      University of California, Davis

      Writing with Generative AI

      Skills you'll gain: Large Language Modeling, Generative AI, Writing, Data Ethics, Prompt Engineering, Artificial Intelligence, Technical Writing, Machine Learning, Information Privacy

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      Universidades Anáhuac

      Marketing Digital: Desde SEO hasta Analítica de Datos

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Keyword Research, Content Marketing, Customer experience strategy (CX), Marketing Effectiveness, Social Media Strategy, Marketing Analytics, Data Analysis, Paid media, Return On Investment

      4.2
      Rating, 4.2 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      أساسيات الإعلان على وسائل التواصل الاجتماعي

      Skills you'll gain: Paid media, General Data Protection Regulation (GDPR), Instagram, Information Privacy, Personally Identifiable Information, Advertising, Facebook, Social Media, Social Media Campaigns, Advertising Campaigns, Digital Advertising, Social Media Marketing, Marketing Materials, Marketing Design, Content Creation, Copywriting, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI: Accelerate your Digital Marketing Career

      Skills you'll gain: Digital Advertising, Email Marketing, Generative AI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Prompt Engineering, Search Engine Optimization, Copywriting, Business Ethics, E-Commerce, Customer experience improvement

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      AI Content Creation with DALL-E: Visual SEO Strategy

      Skills you'll gain: Prompt Engineering, Generative AI, Blogs, Search Engine Optimization, Content Strategy, Web Content, Content Creation, Keyword Research, ChatGPT, Web Analytics and SEO

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Searches related to copywriting

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    copywriting with chatgpt: crafting high-quality blog content
    ai-enhanced copywriting: surferseo, upword and anyword
    ai-enhanced content creation:elevate copywriting with humata
    1…131415…17

    In summary, here are 10 of our most popular copywriting courses

    • Analíticas en Páginas Web: Tecnológico de Monterrey
    • Writing Effective Technical Documentation: Board Infinity
    • Foundations of Digital Marketing: University of Maryland, College Park
    • Research and Draft a Competitive Analysis: Coursera Instructor Network
    • Create a website with MailChimp: Coursera Project Network
    • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
    • Optimizing Your Website's Keywords & Pages using Ubersuggest: Coursera Project Network
    • Writing with Generative AI: University of California, Davis
    • Marketing Digital: Desde SEO hasta Analítica de Datos: Universidades Anáhuac
    • أساسيات الإعلان على وسائل التواصل الاجتماعي: Meta

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Copywriting

    Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.‎

    Top courses include The Strategy of Content Marketing from UC Davis, Good with Words: Writing and Editing from the University of Michigan, and Social Media Marketing from Northwestern University. These programs cover persuasive writing techniques, content strategy, and how to craft copy that drives results.‎

    Yes. Many copywriting courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You’ll learn how to write compelling headlines, create calls to action, tailor messaging for different audiences, and use storytelling to connect with readers. Some courses also explore SEO, writing, email marketing, and social media copy.‎

    Not at all. Many courses are designed for beginners and guide you through the basics of writing for marketing and business. More advanced courses are available for learners who want to refine their copywriting or specialize in digital platforms.‎

    Yes. Copywriting is an essential skill in marketing, advertising, and content creation. Coursera courses can help you develop a professional writing portfolio, earn certificates, and apply your skills to roles in agencies, in-house teams, or as a freelancer.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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