What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Using Cloud Trace on Kubernetes Engine
Skills you'll gain: Google Cloud Platform, Kubernetes, Application Deployment, Cloud Applications, Load Balancing, Web Applications, Application Performance Management, Web Servers
Intermediate · Project · Less Than 2 Hours
Google Cloud
Clean Up Unused IP Addresses
Skills you'll gain: Cloud Management, IT Automation, Cloud Computing, Virtual Machines, Google Cloud Platform, Serverless Computing, TCP/IP
Intermediate · Project · Less Than 2 Hours
Google Cloud
Setting Up Cost Control with Quota
Skills you'll gain: Query Languages, Data Access, Database Management, Data Manipulation, Cloud API
Intermediate · Project · Less Than 2 Hours
Illinois Tech
Public Engagement for Scientists
Skills you'll gain: Technical Communication, Oral Expression, Data Presentation, Data Ethics, Technical Writing, Report Writing, Persuasive Communication, Writing, Media and Communications, Graphic and Visual Design, Research Reports, Interpersonal Communications, Data Cleansing, Design Elements And Principles
Build toward a degree
Intermediate · Course · 1 - 3 Months
Google Cloud
APIs Explorer: Create and Update a Cluster
Skills you'll gain: Cloud API, Google Cloud Platform, Cloud Computing, Application Programming Interface (API), Apache Spark
Beginner · Project · Less Than 2 Hours
Google Cloud
Rate Limiting with Cloud Armor
Skills you'll gain: Load Balancing, Google Cloud Platform, Infrastructure As A Service (IaaS), Firewall, Cloud Infrastructure, Performance Testing, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Network Security
Intermediate · Project · Less Than 2 Hours
Google Cloud
Scanning User-generated Content Using the Cloud Video Intelligence and Cloud Vision APIs
Skills you'll gain: Serverless Computing, Google Cloud Platform, Cloud API, Image Analysis, Cloud Storage, Computer Vision, Big Data, Cloud Computing, Data Lakes
Intermediate · Project · Less Than 2 Hours
Status: Free
DeepLearning.AI
Pair Programming with a Large Language Model
Skills you'll gain: Test Case, Code Review, Software Development Tools, Large Language Modeling, Software Documentation, Prompt Engineering, Debugging, Maintainability, Generative AI Agents
Beginner · Project · Less Than 2 Hours
Google Cloud
Create a Component Anomaly Detection Model using Visual Inspection AI
Skills you'll gain: Anomaly Detection, Image Analysis, Computer Vision, Google Cloud Platform, Predictive Modeling, Artificial Intelligence
Beginner · Project · Less Than 2 Hours
Google Cloud
Reconciling Account Data with Cloud Spanner Change Streams
Skills you'll gain: Reconciliation, Dataflow, Google Cloud Platform, Big Data, Financial Data, Data Pipelines, Data Integration, Event Monitoring
Intermediate · Project · Less Than 2 Hours
Google Cloud
Provision Services with Google Cloud Marketplace
Skills you'll gain: Google Cloud Platform, Application Deployment, Database Management, Platform As A Service (PaaS), Cloud Computing, Infrastructure As A Service (IaaS)
Beginner · Project · Less Than 2 Hours
Google Cloud
SingleStore on Google Cloud
Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Database Development, Data Integration, Cloud Hosting, Query Languages, Data Management
Advanced · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Using Cloud Trace on Kubernetes Engine: Google Cloud
Clean Up Unused IP Addresses: Google Cloud
Setting Up Cost Control with Quota: Google Cloud
Public Engagement for Scientists: Illinois Tech
APIs Explorer: Create and Update a Cluster: Google Cloud
Rate Limiting with Cloud Armor: Google Cloud
Scanning User-generated Content Using the Cloud Video Intelligence and Cloud Vision APIs: Google Cloud
Pair Programming with a Large Language Model: DeepLearning.AI
Create a Component Anomaly Detection Model using Visual Inspection AI: Google Cloud
Reconciling Account Data with Cloud Spanner Change Streams: Google Cloud

Google Ads Courses