What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Securing Google Cloud with CFT Scorecard
Skills you'll gain: Cloud Security, Google Cloud Platform, Cyber Security Policies, Cloud Management, Security Management, Vulnerability Assessments
Beginner · Project · Less Than 2 Hours
Status: Free
Coursera Project Network
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Beginner · Guided Project · Less Than 2 Hours
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Responding to Post-Intrusion Ransomware with Cortex XSOAR
Skills you'll gain: Incident Response, Computer Security Incident Management, Cybersecurity, Google Cloud Platform, Malware Protection, Threat Detection, Security Information and Event Management (SIEM)
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Google Cloud
Introduction to Vertex AI Studio - Português Brasileiro
Skills you'll gain:
Beginner · Course · 1 - 4 Weeks
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Introduction to Responsible AI - 繁體中文
Skills you'll gain: Artificial Intelligence, Data Ethics, Governance, Accountability, Business Ethics, Generative AI, Business Priorities, Decision Making, Ethical Standards And Conduct
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Google Cloud
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Skills you'll gain: Google App Engine, Application Deployment, Cloud Infrastructure, Google Cloud Platform, Go (Programming Language), Cloud Applications, Software Testing, Platform As A Service (PaaS)
Beginner · Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Integrating Apps into Your Hootsuite Dashboard
Skills you'll gain: Scheduling, Social Media Management, Social Media Content, Social Media, Cloud-Based Integration, Productivity Software, Dashboard
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Multimodal Use Cases with Gemini 1.5
Skills you'll gain: Image Analysis, Large Language Modeling, Text Mining, Google Cloud Platform, Computer Vision, Prompt Engineering, Generative AI, Data Processing, AI Personalization, Document Management
Beginner · Project · Less Than 2 Hours
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Analyze Customer Reviews with Gemini Using SQL
Skills you'll gain: Text Mining, Google Cloud Platform, Data Management, Image Analysis, Big Data, Unstructured Data, Large Language Modeling, Statistical Reporting
Intermediate · Project · Less Than 2 Hours
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Using OpenTSDB to Monitor Time-Series Data on Cloud Platform
Skills you'll gain: Kubernetes, Google Cloud Platform, Containerization, Time Series Analysis and Forecasting, Data Store
Intermediate · Project · Less Than 2 Hours
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Skills you'll gain: Document Management, Google Cloud Platform, Jupyter, Unstructured Data, Data Capture, Cloud Storage, Business Process Automation, User Accounts
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