• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      More on Change and Sustainability

      Skills you'll gain: Sustainability Reporting, Organizational Change, Business Reporting, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Leadership and Management, Key Performance Indicators (KPIs), Change Management, Stakeholder Management, Political Sciences, Design, Product Design, Packaging and Labeling, Leadership, Product Lifecycle Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      105 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Copywriting with ChatGPT: Crafting High-Quality Blog Content

      Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Writing and Editing, Customer Advocacy, Branding, Interviewing Skills

      4.2
      Rating, 4.2 out of 5 stars
      ·
      18 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Automating Team Communication with Google Sheets and Apps Script

      Skills you'll gain: Google Workspace, Google Sheets, Stakeholder Communications, Communication Planning, Scripting, Project Management Software, Email Marketing, Web Applications

      4.5
      Rating, 4.5 out of 5 stars
      ·
      127 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Business Model Canvas

      Skills you'll gain: Target Market, Value Propositions, Cost Control, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Entrepreneurship, Business Strategy, Resource Management, Revenue Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      51 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Alibaba Cloud Academy

      Alibaba Cloud Computing

      Skills you'll gain: Relational Databases, Load Balancing, Data Visualization Software, Cloud Security, Network Security, Cloud Computing, Big Data, Database Management, General Networking, Apache Hadoop, Cloud Infrastructure, Cloud Computing Architecture, Network Architecture, Apache Spark, Data Security, Servers, Apache Hive, Application Security, Distributed Computing, Data Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      143 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Professional Selling: Step 2 - Prepare Like a High-Performer

      Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Customer Relationship Building, Needs Assessment, Sales Process, Sales Pipelines, Sales Strategy, Verbal Communication Skills, Lead Generation, Telephone Skills, Overcoming Objections, Communication, Customer Engagement, Product Knowledge, Value Propositions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Starweaver

      Introduction to Automotive Cybersecurity & Vehicle Networks

      Skills you'll gain: Threat Modeling, Cyber Governance, Cybersecurity, Cyber Security Policies, Cryptography, Network Security, Cyber Risk, Cyber Attacks, Cyber Security Strategy, Threat Detection, Vulnerability Assessments, Incident Response

      3.5
      Rating, 3.5 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Internal Communications Framework

      Skills you'll gain: Internal Communications, Corporate Communications, Employee Engagement, Diversity Equity and Inclusion Initiatives, Strategic Communication, Crisis Management, Drive Engagement, Diversity and Inclusion, Business Communication, Organizational Change, Communication Strategies, Leadership, Culture

      4.5
      Rating, 4.5 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Building the Business Model for Corporate Entrepreneurs

      Skills you'll gain: Business Modeling, Customer Analysis, Business Strategy, Entrepreneurship, Customer Insights, Value Propositions, New Product Development, Target Market, Business Development, Customer Relationship Management, Innovation, Product Strategy, Market Dynamics, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      81 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Generative AI: Labor and the Future of Work

      Skills you'll gain: Generative AI, Automation, Workforce Development, Labor Relations, Human Resources, Workforce Management, Artificial Intelligence, Emerging Technologies, Workforce Planning, Global Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      Pontificia Universidad Católica de Chile

      Escalamiento exitoso e Innovación en los Negocios

      Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Business Development, Growth Strategies, Business Strategy, Business Management, Team Leadership, Strategic Decision-Making, Governance, Global Marketing, International Finance, Brand Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      141 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introdução ao marketing de mídias sociais

      Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Social Media Campaigns, Goal Setting, Marketing, Marketing Strategies, Digital Media Strategy, Key Performance Indicators (KPIs), Customer Analysis, Policy Development, Instagram, Facebook

      4.7
      Rating, 4.7 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 3 Months

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…126127128…265

    In summary, here are 10 of our most popular product marketing courses

    • More on Change and Sustainability: University of Colorado System
    • Copywriting with ChatGPT: Crafting High-Quality Blog Content: Coursera Project Network
    • Automating Team Communication with Google Sheets and Apps Script: Coursera Project Network
    • Business Model Canvas: Coursera Project Network
    • Alibaba Cloud Computing: Alibaba Cloud Academy
    • Professional Selling: Step 2 - Prepare Like a High-Performer: Kennesaw State University
    • Introduction to Automotive Cybersecurity & Vehicle Networks: Starweaver
    • Internal Communications Framework: University of California, Irvine
    • Building the Business Model for Corporate Entrepreneurs: University of Maryland, College Park
    • Generative AI: Labor and the Future of Work: University of Michigan

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok