What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Introduction to Generative AI - Deutsch
Skills you'll gain: Generative AI, Application Development, Google Cloud Platform, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning
Beginner · Course · 1 - 4 Weeks
Status: Free
Google Cloud
Optimizing Applications Using Cloud Profiler
Skills you'll gain: Performance Tuning, Google Cloud Platform, Performance Testing, Application Performance Management, Cloud Applications, Server Side
Beginner · Project · Less Than 2 Hours
Coursera Project Network
Backend Web Development with Go: Build an E-Manual Server
Skills you'll gain: Secure Coding, Web Servers, Server Side, Hypertext Markup Language (HTML), Go (Programming Language), Back-End Web Development
Intermediate · Guided Project · Less Than 2 Hours
Google Cloud
Google Cloud Packet Mirroring with OpenSource IDS
Skills you'll gain: Google Cloud Platform, Intrusion Detection and Prevention, Network Monitoring, Virtual Machines, Security Information and Event Management (SIEM), Cloud Infrastructure, General Networking, Threat Detection, Network Infrastructure, Load Balancing, System Configuration
Beginner · Project · Less Than 2 Hours
Google Cloud
Managing Change when Moving to Google Cloud 日本語版
Skills you'll gain: Change Management, Organizational Change, Business Transformation, Cloud Computing, Innovation, Google Cloud Platform, Workforce Development, Collaborative Software, Stakeholder Management
Beginner · Course · 1 - 4 Weeks
Google Cloud
Reduce Costs for the Managed Service for Prometheus
Skills you'll gain: Prometheus (Software), Google Cloud Platform, Application Deployment, Managed Services, Kubernetes, Capacity Management, Application Performance Management
Beginner · Project · Less Than 2 Hours
Google Cloud
Eventarc for Cloud Run
Skills you'll gain: Google Cloud Platform, Event Monitoring, Cloud-Based Integration, Cloud-Native Computing, Cloud API
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to Generative AI - 한국어
Skills you'll gain: Generative AI, Application Development, Google Cloud Platform, Artificial Intelligence, Machine Learning Methods
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google Cloud
Modernize Infrastructure and Applications with Google Cloud - Português Brasileiro
Skills you'll gain: Serverless Computing, Digital Transformation, Hybrid Cloud Computing, Containerization, Organizational Change, Cloud Platforms, Cloud Infrastructure, Cloud Computing, Technology Strategies, Google Cloud Platform, Cloud Services, Cloud Applications, Multi-Cloud, Application Programming Interface (API)
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google Cloud
Serverless Data Processing Dataflow em Português Brasileiro
Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Serverless Computing, Identity and Access Management, Cloud Security, Real Time Data, Debugging, Data Processing, Google Cloud Platform, Data Integrity, CI/CD, Data Integration, Extract, Transform, Load, Performance Tuning, Maintainability, Pandas (Python Package), Cloud Storage, Data Transformation, SQL
Intermediate · Specialization · 3 - 6 Months
Google Cloud
Transformer Models and BERT Model - Français
Skills you'll gain: Natural Language Processing, Large Language Modeling, PyTorch (Machine Learning Library), Tensorflow
Advanced · Course · 1 - 4 Weeks
Google Cloud
Creating a Gmail Add-on
Skills you'll gain: Gmail, Google Cloud Platform, Google Workspace, Application Deployment, Scripting, Cloud Applications, Cloud Development
Beginner · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Introduction to Generative AI - Deutsch: Google Cloud
Optimizing Applications Using Cloud Profiler: Google Cloud
Backend Web Development with Go: Build an E-Manual Server: Coursera Project Network
Google Cloud Packet Mirroring with OpenSource IDS: Google Cloud
Managing Change when Moving to Google Cloud 日本語版: Google Cloud
Reduce Costs for the Managed Service for Prometheus: Google Cloud
Eventarc for Cloud Run: Google Cloud
Introduction to Generative AI - 한국어: Google Cloud
Modernize Infrastructure and Applications with Google Cloud - Português Brasileiro: Google Cloud
Serverless Data Processing Dataflow em Português Brasileiro: Google Cloud

Google Ads Courses