What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
APIs Explorer: App Engine
Skills you'll gain: Google App Engine, Cloud API, Firewall, Google Cloud Platform, Cloud Applications, Application Programming Interface (API), Application Deployment, Cloud Management, Software Versioning, Version Control
Beginner · Project · Less Than 2 Hours
Google Cloud
Using Memorystore for Redis Read Replicas to Improve Read Performance
Skills you'll gain: Redis, Performance Tuning, Scalability, Google Cloud Platform, Servers, Data Architecture
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Hybrid Cloud Infrastructure Foundations with Anthos en Français
Skills you'll gain: Istio, Hybrid Cloud Computing, Kubernetes, Cloud Infrastructure, Multi-Cloud, Cloud Management, Google Cloud Platform, Microservices, Containerization
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Publish your AppSheet App
Skills you'll gain: Application Deployment, User Acceptance Testing (UAT), Cloud Applications, Usability Testing, Issue Tracking
Beginner · Project · Less Than 2 Hours
Google Cloud
Transformer Models and BERT Model - Bahasa Indonesia
Skills you'll gain: Natural Language Processing, Large Language Modeling, Deep Learning
Advanced · Course · 1 - 4 Weeks
Google Cloud
Google Cloud Packet Mirroring with OpenSource IDS
Skills you'll gain: Google Cloud Platform, Intrusion Detection and Prevention, Network Monitoring, Virtual Machines, Security Information and Event Management (SIEM), Cloud Infrastructure, General Networking, Threat Detection, Network Infrastructure, Load Balancing, System Configuration
Beginner · Project · Less Than 2 Hours
Status: Free
Google Cloud
Optimizing Applications Using Cloud Profiler
Skills you'll gain: Performance Tuning, Google Cloud Platform, Performance Testing, Application Performance Management, Cloud Applications, Server Side
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Essential Google Cloud Infrastructure: Core Services 한국어
Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Infrastructure As A Service (IaaS), Identity and Access Management, Cloud Computing, Network Infrastructure, Data Storage, Cloud Storage, System Monitoring, Encryption, Scalability
Intermediate · Course · 1 - 3 Months
Google Cloud
Machine Learning in the Enterprise - Français
Skills you'll gain: MLOps (Machine Learning Operations), Data Management, Google Cloud Platform, Data Governance, Workflow Management, Data Pipelines, Applied Machine Learning, Predictive Modeling, Machine Learning, Performance Tuning, Continuous Monitoring
Intermediate · Course · 1 - 3 Months
Google Cloud
Managing Change when Moving to Google Cloud 日本語版
Skills you'll gain: Change Management, Organizational Change, Business Transformation, Cloud Computing, Innovation, Google Cloud Platform, Workforce Development, Collaborative Software, Stakeholder Management
Beginner · Course · 1 - 4 Weeks
Google Cloud
Getting Started with NetApp Cloud Manager & Cloud Volumes ONTAP for Google Cloud
Skills you'll gain: Google Cloud Platform, Cloud Storage, Cloud Infrastructure, Cloud Computing, Virtual Machines
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Hybrid Cloud Service Mesh with Anthos en Français
Skills you'll gain: Istio, Kubernetes, Hybrid Cloud Computing, Cloud Infrastructure, Google Cloud Platform, Microservices, Authentications, Load Balancing, System Monitoring, Real Time Data, Network Routing, Network Security, Authorization (Computing), Service Level
Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular google ads courses

APIs Explorer: App Engine: Google Cloud
Using Memorystore for Redis Read Replicas to Improve Read Performance: Google Cloud
Hybrid Cloud Infrastructure Foundations with Anthos en Français: Google Cloud
Publish your AppSheet App: Google Cloud
Transformer Models and BERT Model - Bahasa Indonesia: Google Cloud
Google Cloud Packet Mirroring with OpenSource IDS: Google Cloud
Optimizing Applications Using Cloud Profiler: Google Cloud
Essential Google Cloud Infrastructure: Core Services 한국어: Google Cloud
Machine Learning in the Enterprise - Français: Google Cloud
Managing Change when Moving to Google Cloud 日本語版: Google Cloud

Google Ads Courses