What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

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Google Cloud
Modernize Infrastructure and Applications with Google Cloud - Português Brasileiro
Skills you'll gain: Serverless Computing, Digital Transformation, Hybrid Cloud Computing, Containerization, Organizational Change, Cloud Platforms, Cloud Infrastructure, Cloud Computing, Technology Strategies, Google Cloud Platform, Cloud Services, Cloud Applications, Multi-Cloud, Application Programming Interface (API)
Beginner · Course · 1 - 4 Weeks
Google Cloud
Rate Limiting with Cloud Armor
Skills you'll gain: Load Balancing, Google Cloud Platform, Infrastructure As A Service (IaaS), Firewall, Cloud Infrastructure, Performance Testing, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Network Security
Intermediate · Project · Less Than 2 Hours
Google Cloud
Introduction to AI and Machine Learning on GC - Português
Skills you'll gain: Generative AI, Google Cloud Platform, Cloud Infrastructure, MLOps (Machine Learning Operations), Cloud Services, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Machine Learning, Predictive Modeling, Natural Language Processing
Beginner · Course · 1 - 3 Months
Google Cloud
Connect and Configure Data for your AppSheet App
Skills you'll gain: Data Mapping, Data Integration, Database Application, Cloud Applications, Database Management Systems
Beginner · Project · Less Than 2 Hours
Google Cloud
Awwvision: Cloud Vision API from a Kubernetes Cluster
Skills you'll gain: Kubernetes, Image Analysis, Application Deployment, Containerization, Google Cloud Platform, Cloud Applications, Cloud Development, Cloud API, Computer Vision, Web Applications
Intermediate · Project · Less Than 2 Hours
Google Cloud
Internal Load Balancer
Skills you'll gain: Load Balancing, Google Cloud Platform, Network Administration, Cloud Infrastructure, TCP/IP, Infrastructure As A Service (IaaS), Servers, Development Testing
Beginner · Project · Less Than 2 Hours
Status: Free
Google Cloud
Scale VM-Series to secure Google Cloud Networks
Skills you'll gain: Firewall, Cloud Security, Network Security, Google Cloud Platform, Infrastructure Security, Virtual Machines, Network Architecture, Computer Networking, Scalability, Web Applications
Advanced · Project · Less Than 2 Hours
Google Cloud
Rent-a-VM to Process Earthquake Data
Skills you'll gain: Git (Version Control System), Google Cloud Platform, Remote Access Systems, Data Processing, Cloud Storage, Infrastructure As A Service (IaaS), Data Pipelines, Data Sharing, Virtual Machines, Cloud Computing, Data Transformation
Beginner · Project · Less Than 2 Hours
Google Cloud
Performance and Cost Optimization with BigQuery
Skills you'll gain: Performance Tuning, Database Management, Dashboard, Data Management, Data Storage
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to Responsible AI - 简体中文
Skills you'll gain: Data Ethics, Accountability, Artificial Intelligence, Business Ethics, Governance, Business Architecture, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks
Google Cloud
Cloud Filestore: Qwik Start
Skills you'll gain: File Systems, File Management, Google Cloud Platform, Cloud Storage, Kubernetes, Data Storage, Cloud Services
Beginner · Project · Less Than 2 Hours
Coursera Project Network
Node.js backend básico con buenas prácticas.
Skills you'll gain: Node.JS, Back-End Web Development, Package and Software Management, JavaScript Frameworks, Other Programming Languages, Javascript, Web Servers, Servers, Program Development, Development Environment
Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Modernize Infrastructure and Applications with Google Cloud - Português Brasileiro: Google Cloud
Rate Limiting with Cloud Armor: Google Cloud
Introduction to AI and Machine Learning on GC - Português: Google Cloud
Connect and Configure Data for your AppSheet App: Google Cloud
Awwvision: Cloud Vision API from a Kubernetes Cluster: Google Cloud
Internal Load Balancer: Google Cloud
Scale VM-Series to secure Google Cloud Networks: Google Cloud
Rent-a-VM to Process Earthquake Data: Google Cloud
Performance and Cost Optimization with BigQuery: Google Cloud
Introduction to Responsible AI - 简体中文: Google Cloud

Google Ads Courses