What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Responsible AI for Digital Leaders with Google Cloud
Skills you'll gain: Data Ethics, Artificial Intelligence, Governance, Compliance Management, Business Ethics, Generative AI, Ethical Standards And Conduct, Accountability, Decision Making, Risk Analysis
Beginner · Course · 1 - 4 Weeks
Google Cloud
Publish your AppSheet App
Skills you'll gain: Application Deployment, User Acceptance Testing (UAT), Cloud Applications, Usability Testing, Issue Tracking
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Hybrid Cloud Service Mesh with Anthos en Français
Skills you'll gain: Istio, Kubernetes, Hybrid Cloud Computing, Cloud Infrastructure, Google Cloud Platform, Microservices, Authentications, Load Balancing, System Monitoring, Real Time Data, Network Routing, Network Security, Authorization (Computing), Service Level
Intermediate · Course · 1 - 3 Months
Coursera Project Network
How to optimize your Instagram Business Profile
Skills you'll gain: Instagram, Content Development and Management, Facebook, Content Strategy, Social Media, Social Media Marketing, Social Media Strategy, Target Audience, Branding
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
APIs Explorer: App Engine
Skills you'll gain: Google App Engine, Cloud API, Firewall, Google Cloud Platform, Cloud Applications, Application Programming Interface (API), Application Deployment, Cloud Management, Software Versioning, Version Control
Beginner · Project · Less Than 2 Hours
Google Cloud
Improving Network Performance I
Skills you'll gain: Network Performance Management, Network Monitoring, Performance Tuning, Google Cloud Platform, Performance Testing, Network Analysis, Hardware Architecture, Intranet
Intermediate · Project · Less Than 2 Hours
Google Cloud
Transformer Models and BERT Model - Bahasa Indonesia
Skills you'll gain: Natural Language Processing, Large Language Modeling, Deep Learning
Advanced · Course · 1 - 4 Weeks
Status: Free Trial
LearnKartS
GCP Security and Networking
Skills you'll gain: Identity and Access Management, Network Monitoring, Google Cloud Platform, Network Administration, Network Security, General Networking, Virtual Private Networks (VPN), Continuous Monitoring, Cloud Security, Network Architecture, Cloud Storage, Key Management, Firewall, Load Balancing, Encryption
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Reduce Costs for the Managed Service for Prometheus
Skills you'll gain: Prometheus (Software), Google Cloud Platform, Application Deployment, Managed Services, Kubernetes, Capacity Management, Application Performance Management
Beginner · Project · Less Than 2 Hours
Google Cloud
Cloud Endpoints: Qwik Start
Skills you'll gain: Cloud Development, Cloud Applications, Cloud API, Google Cloud Platform, Application Deployment, Application Programming Interface (API)
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to Generative AI - Deutsch
Skills you'll gain: Generative AI, Application Development, Google Cloud Platform, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning
Beginner · Course · 1 - 4 Weeks
Status: Free
Google Cloud
Optimizing Applications Using Cloud Profiler
Skills you'll gain: Performance Tuning, Google Cloud Platform, Performance Testing, Application Performance Management, Cloud Applications, Server Side
Beginner · Project · Less Than 2 Hours