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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Implementación del Marketing Mix

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Psychology, Market Dynamics, Marketing Management, Peer Review, Presentations, Supply Chain Planning, Retail Sales

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • K

      Kennesaw State University

      Writing Professional Email and Memos (Project-Centered Course)

      Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Writing and Editing, Editing, Proofreading, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Report Writing, Administrative Support and Clerical Tasks, Target Audience, Communication, Constructive Feedback

      4.3
      Rating, 4.3 out of 5 stars
      ·
      450 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Pipelines, Dashboard, Collaborative Software, Team Oriented

      4.6
      Rating, 4.6 out of 5 stars
      ·
      930 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Skills you'll gain: Storytelling, User Experience Design, Content Creation, Storyboarding, Multimedia, Animation and Game Design, Augmented and Virtual Reality (AR/VR), Design Research, Creativity, Emerging Technologies, Qualitative Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      932 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Pilares de Marketing Digital

      Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Online Advertising, Web Analytics, Marketing, Sales Process, Business Analytics, Search Engine Marketing, Email Marketing, Search Engine Optimization, Content Performance Analysis, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Цифровий маркетинг і електронна комерція від Google

      Skills you'll gain: Email Marketing, Order Fulfillment, Media Planning, Social Media Campaigns, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, Target Audience, Search Engine Optimization, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      E-Marketing

      Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Marketing Strategies, Google Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      387 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Unilever Digital Marketing Analyst

      Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Predictive Analytics, MarTech

      4.7
      Rating, 4.7 out of 5 stars
      ·
      251 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Global Challenges in Business

      Skills you'll gain: Global Marketing, Virtual Teams, Diversity Marketing, Cultural Sensitivity, Cultural Diversity, Intercultural Competence, Consumer Behaviour, Business Strategy, Diversity and Inclusion, Marketing Planning, Culture, Team Management, Marketing, Strategic Marketing, International Relations, Advertising, Negotiation, Leadership and Management, Strategic Decision-Making, World History

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      508 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Neuromarketing

      Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Behavioral Economics, Experimentation, Neurology, Decision Making, Qualitative Research, Psychology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      12 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Descriptive Statistics, Microsoft Excel, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Marketing Effectiveness, Social Media, Revenue Forecasting, Time Series Analysis and Forecasting, Predictive Modeling, Statistics, Marketing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      517 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Amsterdam

      Media ethics & governance

      Skills you'll gain: Ethical Standards And Conduct, Media and Communications, Business Ethics, Research, Governance, Journalism, Data Ethics, Advertising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      567 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular advertising courses

    • Implementación del Marketing Mix: IE Business School
    • Writing Professional Email and Memos (Project-Centered Course): Kennesaw State University
    • Introduction to CRM with HubSpot: Coursera Project Network
    • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
    • Pilares de Marketing Digital: Universidad Austral
    • Цифровий маркетинг і електронна комерція від Google: Google
    • E-Marketing: University of California, Irvine
    • Unilever Digital Marketing Analyst: Unilever
    • Global Challenges in Business: University of Illinois Urbana-Champaign
    • Neuromarketing: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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