What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Status: Free
Coursera Project Network
Erste Schritte in Facebook Ads Manager
Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Advertising, Online Advertising, Paid media, Budget Management, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours
Google Cloud
Deploy and Test a Visual Inspection AI Component Anomaly Detection Solution
Skills you'll gain: Application Deployment, Image Analysis, Google Cloud Platform, Computer Vision, Anomaly Detection, Deep Learning, MLOps (Machine Learning Operations), Predictive Analytics
Beginner · Project · Less Than 2 Hours
Google Cloud
Optimizing Performance of LookML Queries
Skills you'll gain: Looker (Software), Performance Tuning, Query Languages, Exploratory Data Analysis, Database Management, Continuous Monitoring, System Monitoring
Intermediate · Project · Less Than 2 Hours
Google Cloud
Connect to Cloud SQL from an Application in Kubernetes Engine
Skills you'll gain: Kubernetes, Database Application, Google Cloud Platform, PostgreSQL, Containerization, User Accounts, Proxy Servers
Intermediate · Project · Less Than 2 Hours
Google Cloud
Offloading Financial Mainframe Data into BigQuery and Elastic Search
Skills you'll gain: Dashboard, Kibana, Google Cloud Platform, Cloud Computing, Data Import/Export, Financial Data, Mainframe Computing, Dataflow, Big Data, Exploratory Data Analysis
Beginner · Project · Less Than 2 Hours
Google Cloud
Creating a Data Transformation Pipeline with Cloud Dataprep
Skills you'll gain: Data Manipulation, Data Processing, Data Pipelines, Data Transformation, Data Quality, Data Cleansing, Data Import/Export, Extract, Transform, Load, Exploratory Data Analysis, Big Data, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours
Google Cloud
APIs Explorer: Qwik Start
Skills you'll gain: Cloud API, Cloud Storage, Google Cloud Platform, Application Programming Interface (API), Data Storage, Cloud Services
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Analyzing and Visualizing Data in Looker 日本語版
Skills you'll gain: Looker (Software), Dashboard, Analysis, Pivot Tables And Charts, Data Analysis, Data Visualization Software, Data Sharing, Data-Driven Decision-Making, Exploratory Data Analysis, Content Management
Beginner · Course · 1 - 3 Months
Google Cloud
Create an Internal Load Balancer
Skills you'll gain: Cloud Infrastructure, Firewall, Load Balancing, Virtual Machines, Network Routing, Servers, Network Performance Management, Google Cloud Platform, Network Security
Intermediate · Project · Less Than 2 Hours
Google Cloud
Set Up and Configure a Cloud Environment in Google Cloud - Azure: Challenge Lab
Skills you'll gain: Google Cloud Platform, Kubernetes, Cloud Infrastructure, Debugging, Cloud Computing, Cloud Engineering, System Configuration, Network Troubleshooting, Problem Management
Intermediate · Project · Less Than 2 Hours
Google Cloud
Analyzing Billing Data with BigQuery
Skills you'll gain: Big Data, Data Import/Export, Data Analysis, Analytics, Google Cloud Platform, Query Languages
Beginner · Project · Less Than 2 Hours
Google Cloud
Creating PDFs with Go and Cloud Run
Skills you'll gain: Google Cloud Platform, Containerization, Cloud Development, Serverless Computing, Cloud Applications, Application Deployment, Go (Programming Language), Identity and Access Management, Event-Driven Programming
Intermediate · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Erste Schritte in Facebook Ads Manager: Coursera Project Network
Deploy and Test a Visual Inspection AI Component Anomaly Detection Solution: Google Cloud
Optimizing Performance of LookML Queries: Google Cloud
Connect to Cloud SQL from an Application in Kubernetes Engine: Google Cloud
Offloading Financial Mainframe Data into BigQuery and Elastic Search: Google Cloud
Creating a Data Transformation Pipeline with Cloud Dataprep: Google Cloud
APIs Explorer: Qwik Start: Google Cloud
Analyzing and Visualizing Data in Looker 日本語版: Google Cloud
Create an Internal Load Balancer: Google Cloud
Set Up and Configure a Cloud Environment in Google Cloud - Azure: Challenge Lab: Google Cloud

Google Ads Courses