What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Bigtable: Qwik Start - Command Line
Skills you'll gain: Google Cloud Platform, NoSQL, Big Data, Database Administration, Databases, Data Manipulation, Command-Line Interface
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to AI and Machine Learning on GC - Italiano
Skills you'll gain: Generative AI, MLOps (Machine Learning Operations), Google Cloud Platform, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Applied Machine Learning, Predictive Modeling, Cloud Infrastructure, Machine Learning, Natural Language Processing
Beginner · Course · 1 - 3 Months
Status: Free Trial
Google Cloud
Exploring Data Transformation with Google Cloud - Français
Skills you'll gain: Digital Transformation, Data Governance, Cloud Storage, Real Time Data, Google Cloud Platform, Looker (Software), Data Storage, Data Migration, Business Intelligence Software, Data Management, Cloud Solutions, Big Data, Business Intelligence, Databases, Database Management, Analytics, Data-Driven Decision-Making
Beginner · Course · 1 - 3 Months
Google Cloud
GKE Workload Optimization
Skills you'll gain: Kubernetes, Load Balancing, Google Cloud Platform, Containerization, Performance Testing, Application Performance Management, Configuration Management
Intermediate · Project · Less Than 2 Hours
Google Cloud
HTTP Google Cloud Functions in Go
Skills you'll gain: Serverless Computing, Go (Programming Language), Google Cloud Platform, Cloud Development, Development Testing, Web Servers, Server Side
Beginner · Project · Less Than 2 Hours
Google Cloud
AppSheet Administration
Skills you'll gain: Data Integration, Administration, Enterprise Application Management, Governance, Team Management, User Provisioning, Data Sharing, Management Reporting, Role-Based Access Control (RBAC), Application Deployment, Systems Integration, Strategic Planning
Advanced · Course · 1 - 3 Months
Google Cloud
Creating a Looker Modeled Query and Working with Quick Start
Skills you'll gain: Looker (Software), Pivot Tables And Charts, Dashboard, Data Modeling, Exploratory Data Analysis, Query Languages
Beginner · Project · Less Than 2 Hours
Status: Free
Google Cloud
Set Up and Configure a Cloud Environment in Google Cloud - AWS: Challenge Lab
Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Cloud Computing, Amazon Web Services, Public Cloud
Intermediate · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Managing Security in Google Cloud Platform 日本語版
Skills you'll gain: Identity and Access Management, Cloud Security, Google Cloud Platform, Security Management, Cloud Computing, Virtual Private Networks (VPN), Firewall, Network Security, Authorization (Computing), Data Security, Role-Based Access Control (RBAC), Security Controls, Event Monitoring, Load Balancing
Intermediate · Course · 1 - 3 Months
Status: Free
DeepLearning.AI
Carbon Aware Computing for GenAI Developers
Skills you'll gain: Google Cloud Platform, Cloud Computing, Generative AI, Cloud Management, Applied Machine Learning, Datamaps, Real Time Data
Beginner · Project · Less Than 2 Hours
Google Cloud
Extract, Analyze, and Translate Text from Images with the Cloud ML APIs
Skills you'll gain: Applied Machine Learning, Cloud API, Natural Language Processing, Google Cloud Platform, Text Mining, Image Analysis, Computer Vision, Application Programming Interface (API)
Advanced · Project · Less Than 2 Hours
Google Cloud
Enhancing User Interactivity in Looker with Liquid
Skills you'll gain: Looker (Software), Google Cloud Platform, Dashboard, Interactive Data Visualization, Data Visualization
Intermediate · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Bigtable: Qwik Start - Command Line: Google Cloud
Introduction to AI and Machine Learning on GC - Italiano: Google Cloud
Exploring Data Transformation with Google Cloud - Français: Google Cloud
GKE Workload Optimization: Google Cloud
HTTP Google Cloud Functions in Go: Google Cloud
AppSheet Administration: Google Cloud
Creating a Looker Modeled Query and Working with Quick Start: Google Cloud
Set Up and Configure a Cloud Environment in Google Cloud - AWS: Challenge Lab: Google Cloud
Managing Security in Google Cloud Platform 日本語版: Google Cloud
Carbon Aware Computing for GenAI Developers: DeepLearning.AI

Google Ads Courses