What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Validating Policies for Terraform on Google Cloud
Skills you'll gain: Terraform, Data Validation, Infrastructure as Code (IaC), Acceptance Testing, Security Controls
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Intermediate · Project · Less Than 2 Hours
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Status: Free Trial
University of Maryland, College Park
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Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML)
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Optimizing Cost with Google Cloud Storage
Skills you'll gain: Google Cloud Platform, Cloud Storage, Cloud Management, File Management, Data Storage Technologies
Intermediate · Project · Less Than 2 Hours
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Introduction to Generative AI - בעברית
Skills you'll gain: Generative AI, Google Cloud Platform, Application Development, Artificial Intelligence, Machine Learning Methods, Machine Learning
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Weather Data in BigQuery
Skills you'll gain: Big Data, Analytics, Query Languages, Data Processing, Data Analysis, Data Integration, Time Series Analysis and Forecasting
Beginner · Project · Less Than 2 Hours
Status: Free Trial
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Scaling with Google Cloud Operations - Français
Skills you'll gain: Cloud Management, Google Cloud Platform, Site Reliability Engineering, Cost Management, Cloud Computing, Cloud Infrastructure, DevOps, Scalability, Identity and Access Management, Disaster Recovery, Technical Support
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Innovating with Data and Google Cloud בעברית
Skills you'll gain: Digital Transformation, Google Cloud Platform, Big Data, Looker (Software), Cloud Computing, Machine Learning, Analytics, Data Management, Data Lakes, Unstructured Data, Innovation, Business Intelligence, Data-Driven Decision-Making, Customer experience improvement, Artificial Intelligence
Beginner · Course · 1 - 3 Months