What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Big Data Analysis to a Slide Presentation
Skills you'll gain: Big Data, Google Cloud Platform, Google Sheets, Data Visualization, Spreadsheet Software, Analytics, Scripting, Data Presentation, Google Workspace, Cloud API
Intermediate · Project · Less Than 2 Hours
Status: Free
Google Cloud
Chronicle SIEM: Outcomes & Functions
Skills you'll gain: Security Information and Event Management (SIEM), Cybersecurity, Cyber Threat Intelligence, Cloud Security, Computer Security Incident Management, Google Cloud Platform, System Monitoring
Beginner · Project · Less Than 2 Hours
Google Cloud
App Dev: Deploying the Application into Kubernetes Engine - Python
Skills you'll gain: Kubernetes, Cloud-Native Computing, Containerization, Docker (Software), Application Deployment, Google Cloud Platform, Cloud Development, Cloud Applications, YAML, Load Balancing
Beginner · Project · Less Than 2 Hours
Google Cloud
Setting up Jenkins on Kubernetes Engine
Skills you'll gain: Jenkins, Kubernetes, CI/CD, Continuous Integration, Application Deployment, Google Cloud Platform, Continuous Delivery, Containerization
Intermediate · Project · Less Than 2 Hours
Google Cloud
Google Cloud Speech API: Qwik Start
Skills you'll gain: Cloud API, Google Cloud Platform, Application Programming Interface (API), Natural Language Processing
Beginner · Project · Less Than 2 Hours
Status: Free
Google Cloud
Chronicle SIEM: Multi Event Rules
Skills you'll gain: Security Information and Event Management (SIEM), Security Management, Event Monitoring, Threat Detection, Continuous Monitoring, System Monitoring, Google Cloud Platform
Beginner · Project · Less Than 2 Hours
Google Cloud
BigQuery: Qwik Start - Console
Skills you'll gain: Big Data, Google Cloud Platform, Data Access, SQL, Query Languages
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Meta
Princípios básicos da publicidade em mídias sociais
Skills you'll gain: Paid media, Instagram, Regulation and Legal Compliance, General Data Protection Regulation (GDPR), Personally Identifiable Information, Social Media, Online Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media Content, Social Media Campaigns, Facebook, Digital Advertising, Information Privacy, Content Creation, Marketing, Copywriting, Target Audience
4.4
Rating, 4.4 out of 5 stars
7 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Google Cloud
Serverless Machine Learning with Tensorflow on Google Cloud auf Deutsch
Skills you'll gain: Tensorflow, Applied Machine Learning, Google Cloud Platform, Artificial Intelligence and Machine Learning (AI/ML), MLOps (Machine Learning Operations), Feature Engineering, Scalability, Machine Learning, Data Processing, Serverless Computing
Intermediate · Course · 1 - 3 Months
Google Cloud
Stream Processing with Cloud Pub/Sub and Dataflow: Qwik Start
Skills you'll gain: Dataflow, Data Pipelines, Google Cloud Platform, Data Processing, Real Time Data, Cloud Storage
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Serverless Data Processing with Dataflow:Foundations Español
Skills you'll gain: Dataflow, Serverless Computing, Data Pipelines, Data Processing, Cloud Security, Identity and Access Management, Google Cloud Platform, Data Transformation, Containerization, Data Storage Technologies, Scalability
Intermediate · Course · 1 - 3 Months
Google Cloud
Block.one: Creating a Multi Node EOSIO Blockchain
Skills you'll gain: Google Cloud Platform, Blockchain, Software Installation, Cloud Platforms, Virtual Machines, User Accounts, Application Deployment, Systems Administration
Beginner · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Big Data Analysis to a Slide Presentation: Google Cloud
Chronicle SIEM: Outcomes & Functions: Google Cloud
App Dev: Deploying the Application into Kubernetes Engine - Python: Google Cloud
Setting up Jenkins on Kubernetes Engine: Google Cloud
Google Cloud Speech API: Qwik Start: Google Cloud
Chronicle SIEM: Multi Event Rules: Google Cloud
BigQuery: Qwik Start - Console: Google Cloud
Princípios básicos da publicidade em mídias sociais: Meta
Serverless Machine Learning with Tensorflow on Google Cloud auf Deutsch: Google Cloud
Stream Processing with Cloud Pub/Sub and Dataflow: Qwik Start: Google Cloud

Google Ads Courses