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    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

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    Find the Best Copywriting Course for Your Goals

    • Status: Free Trial
      Free Trial
      T

      Tsinghua University

      Just Reading and Writing English 2

      Skills you'll gain: Cultural Diversity, Culture, English Language, Literacy, Writing, Interpersonal Communications, Grammar, Vocabulary

      4.8
      Rating, 4.8 out of 5 stars
      ·
      54 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Marketing digital e e-commerce do Google

      Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Media Planning, Content Creation, A/B Testing, Online Advertising, Copywriting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      311 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Growing Great Writers with Writable

      Skills you'll gain: Constructive Feedback, Education Software and Technology, Literacy, Train The Trainer

      4.4
      Rating, 4.4 out of 5 stars
      ·
      31 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Glasgow

      Writing for Business Advanced

      Skills you'll gain: Business Writing, Business Correspondence, Writing, Report Writing, Business Communication, Writing and Editing, Organizational Structure, Vocabulary, Grammar, Concision, English Language, Target Audience, Organizational Skills, Editing, Press Releases

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Enhance your Writing with Adverb Clauses

      Skills you'll gain: Grammar

      4.8
      Rating, 4.8 out of 5 stars
      ·
      58 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Advertising in the Age of Generative AI

      Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Marketing Psychology, Generative AI Agents, Digital Advertising

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Indian Institute for Human Settlements

      Writing and Disseminating Grey Literature

      Skills you'll gain: Editing, Storytelling, Writing and Editing, Photography, Journalism, Blogs, Content Creation, Infographics, Writing, Media and Communications, Research, Instagram

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Technical Managerial Written Skills

      Skills you'll gain: Proposal Writing, Business Writing, Grammar, Technical Writing, Writing, Business Correspondence, Editing, Concision, Persuasive Communication, Target Audience, Communication, Leadership

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Proyecto Final - Programa Especializado en Marketing Digital

      Skills you'll gain: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      68 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      (Business Writing) الكتابة في مجال الأعمال

      Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Presentations, Report Writing, Communication, Grammar, Oral Expression, Writing and Editing, Technical Writing, Persuasive Communication, Editing, Graphic Design, Organizational Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      71 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Analíticas de Marketing Digital

      Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Analytics, Business Metrics, Key Performance Indicators (KPIs), Facebook

      4.7
      Rating, 4.7 out of 5 stars
      ·
      216 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Better Writing

      Skills you'll gain: Writing, Editing, Proofreading, Concision, Critical Thinking, Organizational Skills, Self-Motivation, Persistence, Brainstorming, Diversity Awareness, Creativity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular copywriting courses

    • Just Reading and Writing English 2: Tsinghua University
    • Marketing digital e e-commerce do Google: Google
    • Growing Great Writers with Writable: Coursera Project Network
    • Writing for Business Advanced: University of Glasgow
    • Enhance your Writing with Adverb Clauses: University of California, Irvine
    • Advertising in the Age of Generative AI : University of Virginia Darden School Foundation
    • Writing and Disseminating Grey Literature: Indian Institute for Human Settlements
    • Technical Managerial Written Skills: University of Colorado Boulder
    • Proyecto Final - Programa Especializado en Marketing Digital: Universidad Austral
    • (Business Writing) الكتابة في مجال الأعمال: University of Colorado Boulder

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Copywriting

    Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.‎

    Top courses include The Strategy of Content Marketing from UC Davis, Good with Words: Writing and Editing from the University of Michigan, and Social Media Marketing from Northwestern University. These programs cover persuasive writing techniques, content strategy, and how to craft copy that drives results.‎

    Yes. Many copywriting courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You’ll learn how to write compelling headlines, create calls to action, tailor messaging for different audiences, and use storytelling to connect with readers. Some courses also explore SEO, writing, email marketing, and social media copy.‎

    Not at all. Many courses are designed for beginners and guide you through the basics of writing for marketing and business. More advanced courses are available for learners who want to refine their copywriting or specialize in digital platforms.‎

    Yes. Copywriting is an essential skill in marketing, advertising, and content creation. Coursera courses can help you develop a professional writing portfolio, earn certificates, and apply your skills to roles in agencies, in-house teams, or as a freelancer.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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