What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
It Speaks! Create Synthetic Speech Using Text-to-Speech
Skills you'll gain: Google Cloud Platform, Cloud API, System Configuration, Configuration Management
3.5
Rating, 3.5 out of 5 stars
6 reviews
Beginner · Project · Less Than 2 Hours
Google Cloud
Using Elastic Stack to Monitor Google Cloud
Skills you'll gain: Google Cloud Platform, Interactive Data Visualization, Event Monitoring, Data Engineering
Beginner · Project · Less Than 2 Hours
Google Cloud
Running Distributed TensorFlow using Vertex AI
Skills you'll gain: Tensorflow, Google Cloud Platform, Image Analysis, Applied Machine Learning, MLOps (Machine Learning Operations), Cloud Computing, Distributed Computing
Intermediate · Project · Less Than 2 Hours
Google Cloud
Filtering and Sorting Data in Looker
Skills you'll gain: Looker (Software), Dashboard, Data Manipulation, Data Visualization, Data Analysis Expressions (DAX), Exploratory Data Analysis
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Understanding Google Cloud Operations and Security בעברית
Skills you'll gain: Cloud Security, Cloud Management, Site Reliability Engineering, Cost Management, Cloud Computing, Google Cloud Platform, DevOps, IT Security Architecture, Data Security, Multi-Tenant Cloud Environments, Financial Controls, System Monitoring, Cybersecurity, Identity and Access Management
5
Rating, 5 out of 5 stars
6 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Microsoft
Using Microsoft Copilot to Understand Your Customer
Skills you'll gain: Customer Insights, Customer Analysis, Microsoft Copilot, Persona Development, Marketing Analytics, Marketing, Search Engine Marketing, Search Engine Optimization, Generative AI Agents, Report Writing, Social Media Marketing, Data Import/Export
4.4
Rating, 4.4 out of 5 stars
7 reviews
Beginner · Course · 1 - 4 Weeks
Google Cloud
Distributed Image Processing in Cloud Dataproc
Skills you'll gain: Apache Spark, PySpark, Google Cloud Platform, Cloud Management, Distributed Computing, Package and Software Management
Intermediate · Project · Less Than 2 Hours
Google Cloud
Build a Resilient, Asynchronous System with Cloud Run and Pub/Sub
Skills you'll gain: Scalability, Serverless Computing, Google Cloud Platform, Systems Design, Distributed Computing, Cloud Development, Cloud Applications, Cloud Computing Architecture, Application Deployment, Middleware, System Programming
Intermediate · Project · Less Than 2 Hours
Google Cloud
Dataflow: Qwik Start - Python
Skills you'll gain: Data Pipelines, Dataflow, Data Processing, Google Cloud Platform, Development Environment, Cloud Development, Cloud Services, Program Development, Software Installation, Computer Programming Tools
Beginner · Project · Less Than 2 Hours
Google Cloud
Explore and Evaluate Models using Model Garden
Skills you'll gain: Google Cloud Platform, Generative AI, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Methods
Intermediate · Project · Less Than 2 Hours
Google Cloud
Hosting a Web App on Google Cloud Using Compute Engine
Skills you'll gain: Cloud Hosting, Load Balancing, Google Cloud Platform, Cloud Applications, Infrastructure As A Service (IaaS), Application Deployment, Virtual Machines, Web Servers, Servers, Application Performance Management, Performance Tuning
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Building Batch Data Pipelines on GCP en Français
Skills you'll gain: Dataflow, Data Pipelines, Google Cloud Platform, Big Data, Data Processing, Extract, Transform, Load, Data Transformation, Apache Spark, Serverless Computing, Data Integration, Apache Hadoop, Cloud Storage
Intermediate · Course · 1 - 3 Months