What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

Google Cloud

Block.one: Getting Started with The EOSIO Blockchain

Skills you'll gain: Blockchain, Virtual Machines, Cloud Infrastructure, Software Installation, Key Management, User Accounts, Development Environment

Coursera Project Network

Как пользоваться Twitter Ad Manager и смотреть результаты

Skills you'll gain: Online Advertising, Digital Advertising, Content Performance Analysis, Advertising Campaigns, Advertising, Paid media, Social Media Marketing, Social Media Campaigns, Web Analytics

Coursera Project Network

Trello para Principiantes

Skills you'll gain: Slack (Software), Collaborative Software, Project Management Software, Workflow Management, Project Management, Microsoft Teams, Google Workspace, Productivity Software, Automation, Telecommuting

Google Cloud

Google Cloud Pub/Sub: Qwik Start - Command Line

Skills you'll gain: Google Cloud Platform, Public Cloud, Command-Line Interface, Cloud Management, Middleware

Google Cloud

Building Realtime Pipelines in Cloud Data Fusion

Skills you'll gain: Cloud-Based Integration, Real Time Data, Data Pipelines, Apache Spark, Data Integration, Data Transformation, Data Wrangling

Google Cloud

Optimizing Your Google Cloud Costs en Español

Skills you'll gain: Cost Control, Google Cloud Platform, Cost Management, Budget Management, Cost Reduction, Expense Management, Cloud Storage, System Monitoring, Virtual Machines, Serverless Computing, Resource Allocation, Resource Management

Google Cloud

Configuring IAM Permissions with gcloud

Skills you'll gain: Identity and Access Management, Cloud Management, Google Cloud Platform, Cloud Computing, Command-Line Interface, Authorization (Computing), Software Installation

Google Cloud

Running a Node.js Container on Google Kubernetes Engine

Skills you'll gain: Containerization, Kubernetes, Docker (Software), Google Cloud Platform, Cloud Applications, Application Deployment, Scalability, Public Cloud, Node.JS

Google Cloud

Finding Data in Google Sheets

Skills you'll gain: Google Sheets, Query Languages, Spreadsheet Software, Data Manipulation, Data Transformation, Data Cleansing, Excel Formulas

Google Cloud

Introduction to Large Language Models - 简体中文

Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, Application Development, Google Cloud Platform

Google Cloud

Use Go Code to Work with Google Cloud Data Sources

Skills you'll gain: Google App Engine, Application Deployment, Google Cloud Platform, Go (Programming Language), Cloud Applications, Cloud Development, Development Testing, Data Access, Database Application, Operational Databases

Status: Free Trial

University of Colorado Boulder

Unsupervised Text Classification for Marketing Analytics

Skills you'll gain: Unsupervised Learning, Unstructured Data, Text Mining, Machine Learning Methods, Deep Learning, Marketing Analytics, Machine Learning, JSON, Data Science, Natural Language Processing, Data Processing

Google Ads Courses

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Find the Best Google Ads Course for Your Goals

Block.one: Getting Started with The EOSIO Blockchain