• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Effectiveness
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "marketing effectiveness"

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Cluster Analysis, Association Mining, and Model Evaluation

      Skills you'll gain: Unsupervised Learning, Data Analysis, Regression Analysis, Statistical Analysis, Data Mining, Predictive Modeling, Predictive Analytics, Anomaly Detection, Statistical Modeling, Classification And Regression Tree (CART), Machine Learning, Correlation Analysis, Probability & Statistics, Scatter Plots, Market Analysis, Supervised Learning, AI Personalization, Cross Selling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      44 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Liderança e Sociedade

      Skills you'll gain: Leadership Development, Management Training And Development, Succession Planning, Leadership, Professional Development, Strategic Leadership, People Management, Resource Management, Business Leadership, Organizational Leadership, Leadership and Management, Executive Presence, Influencing, Organizational Effectiveness, Organizational Structure, Personal Development, Adaptability, Relationship Building, Diversity and Inclusion, Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      92 reviews

      Beginner · Specialization · 3 - 6 Months

    • N

      National Taiwan University

      賽局與產業競爭策略 (Game Theory and Business Strategy)

      Skills you'll gain: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge

      5
      Rating, 5 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      GenAI for PR Specialists

      Skills you'll gain: Generative AI Agents, Public Relations, Content Creation, Marketing and Public Relations, Corporate Communications, Media Relations, Productivity Software, Crisis Management, Team Leadership, Data Ethics, Promotions and Campaigns, Social Media Campaigns

      3.9
      Rating, 3.9 out of 5 stars
      ·
      12 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Inglés Empresarial: Proyecto Final

      Skills you'll gain: English Language, Product Planning, Business Planning, Financial Analysis, New Product Development, Budgeting, Marketing Planning, Management Reporting, Business Communication, Business Writing, Presentations, Project Documentation, Business Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      33 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Get Started with User Experience (UX) Design in Miro

      Skills you'll gain: User Experience, Persona (User Experience), User Interface (UI) Design, User Flows, User Experience Design, Usability, Visualization (Computer Graphics), User Centered Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Technology & Entrepreneurship

      Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Persona Development, Customer Analysis, Presentations, Target Audience, Customer Insights, Product Improvement, Market Opportunities, Technology Solutions, Team Oriented, Market Research, Ideation, Solution Design, Brainstorming, Business Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      70 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Machine Learning Aplicado ao Marketing

      Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Data Visualization, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Data Visualization Software, MarTech, Data Modeling, R Programming, Data Science, Data Analysis, Marketing, Innovation, Business Analytics, Data Manipulation, Data Structures

      4.2
      Rating, 4.2 out of 5 stars
      ·
      55 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Advanced Communication Strategies

      Skills you'll gain: Conflict Management, Teamwork, Storytelling, Communication Strategies, Organizational Strategy, Business Communication, Intercultural Competence, Ethical Standards And Conduct, Negotiation, Stakeholder Communications, Business Leadership, Professional Development, Team Performance Management, Cultural Diversity, Collaboration, Active Listening, Brainstorming

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Conformando tu estrategia digital

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Email Marketing, Web Design and Development, Customer Engagement, Digital Communications, Event Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      42 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      The Journey to Diversity, Inclusion and Belonging

      Skills you'll gain: Diversity and Inclusion, Diversity Awareness, Cognitive flexibility, Diversity Programs, Disabilities, Cultural Diversity, People Management, Culture, Intercultural Competence, Innovation, Human Resource Policies, Safety Culture, Empathy, Organizational Effectiveness, Employee Engagement, Organizational Change, Sociology, Social Sciences, Demography, Organizational Leadership

      4.4
      Rating, 4.4 out of 5 stars
      ·
      40 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Assessing Cultural Climate

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Awareness, Benchmarking, Social Justice, Peer Review, Cultural Diversity, Program Evaluation, Culture Transformation, Social Sciences, Cultural Sensitivity, Analysis, Culture

      4.8
      Rating, 4.8 out of 5 stars
      ·
      55 reviews

      Intermediate · Course · 1 - 3 Months

    1…939495…184

    In summary, here are 10 of our most popular marketing effectiveness courses

    • Cluster Analysis, Association Mining, and Model Evaluation: University of California, Irvine
    • Liderança e Sociedade: Fundação Instituto de Administração
    • 賽局與產業競爭策略 (Game Theory and Business Strategy): National Taiwan University
    • GenAI for PR Specialists: Coursera Instructor Network
    • Inglés Empresarial: Proyecto Final: Arizona State University
    • Get Started with User Experience (UX) Design in Miro: Coursera Project Network
    • Technology & Entrepreneurship: Arizona State University
    • Machine Learning Aplicado ao Marketing: Fundação Instituto de Administração
    • Advanced Communication Strategies: Johns Hopkins University
    • Conformando tu estrategia digital: Tecnológico de Monterrey

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok