• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • S

      Starweaver

      Relationship Management and Business Development

      Skills you'll gain: Rapport Building, Cross Selling, Business Communication, Relationship Building, New Business Development, Professional Networking, Upselling, Business Relationship Management, Client Services, Business Development, Customer Relationship Management, Strategic Partnership, Active Listening, Customer experience improvement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      162 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI and LLMs: Architecture and Data Preparation

      Skills you'll gain: Large Language Modeling, Generative AI, PyTorch (Machine Learning Library), Text Mining, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Data Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      213 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft Power Platform Fundamentals PL-900 Exam Prep

      Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, Data Visualization, Data Integration, Business Intelligence, Business Process Automation, Productivity Software, Application Development, Performance Analysis, Automation, Data Security, Workflow Management, Cloud Applications, Data Analysis Software, Business Process, Generative AI Agents, Microsoft Teams, Data Modeling

      4.3
      Rating, 4.3 out of 5 stars
      ·
      177 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      UX Research at Scale: Surveys, Analytics, Online Testing

      Skills you'll gain: Surveys, UI/UX Research, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      207 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Hospitality & Healthcare Services Marketing

      Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Healthcare Industry Knowledge, Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Marketing Psychology, Business Marketing, Facility Management, Health Care, Capacity Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      540 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      COVID19 Data Analysis Using Python

      Skills you'll gain: Correlation Analysis, Seaborn, Data Cleansing, Data Visualization, Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Data Integration, Infectious Diseases

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of New Mexico

      International Business II

      Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Workforce Management, Organizational Strategy, Economics, Market Dynamics, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      791 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universitat Autònoma de Barcelona

      Diseño y Creación de videojuegos

      Skills you'll gain: 3D Modeling, Video Game Development, Game Design, Animation and Game Design, Unity Engine, Peer Review, User Interface (UI) Design, Computer Graphics, User Interface and User Experience (UI/UX) Design, Visualization (Computer Graphics), Software Design Documents, Conceptual Design, Design, User Interface (UI), Experience Design, Music, Usability, Persona (User Experience), Microsoft Visual Studio, Prototyping

      4.4
      Rating, 4.4 out of 5 stars
      ·
      908 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Estrategia de marketing

      Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Strategy and Techniques, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Strategic Marketing, Product Marketing, Target Market, Marketing Psychology, Marketing Management, Value Propositions

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Building Custom Regional Reports with Google Analytics

      Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Decision-Making, Web Analytics, Dashboard, Email Marketing, Geospatial Information and Technology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      271 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Business English: Capstone Project

      Skills you'll gain: Oral Expression, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Communication, Public Speaking, Business Planning, Marketing, English Language, Business Marketing, Vocabulary

      4.7
      Rating, 4.7 out of 5 stars
      ·
      182 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Manchester

      Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

      Skills you'll gain: Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Intercultural Competence, Ethical Standards And Conduct, Team Management, Team Oriented, Decision Making, Cultural Diversity, Systems Thinking, Organizational Change, Governance, Stakeholder Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      664 reviews

      Mixed · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…848586…324

    In summary, here are 10 of our most popular marketing analytics courses

    • Relationship Management and Business Development : Starweaver
    • Generative AI and LLMs: Architecture and Data Preparation: IBM
    • Microsoft Power Platform Fundamentals PL-900 Exam Prep: Microsoft
    • UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan
    • International Hospitality & Healthcare Services Marketing: Yonsei University
    • COVID19 Data Analysis Using Python: Coursera Project Network
    • International Business II: University of New Mexico
    • Diseño y Creación de videojuegos: Universitat Autònoma de Barcelona
    • Estrategia de marketing: IE Business School
    • Building Custom Regional Reports with Google Analytics: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok