• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • I

      IIT Bombay

      Introduction to Business Management : Winning Externally

      Skills you'll gain: Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Epic Games

      User Experience in Game Design

      Skills you'll gain: Game Design, Unreal Engine, User Experience Design, Usability, User Interface (UI) Design, Web Content Accessibility Guidelines, Prototyping, Animations

      4.1
      Rating, 4.1 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Introduction to Market Research

      Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      41 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of New Mexico

      Negocios Internacionales II

      Skills you'll gain: Global Marketing, International Finance, International Relations, Intercultural Competence, Business Economics, Organizational Structure, Staff Management, Small Business Accounting, Business Management, Market Analysis, Economics, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      533 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      International Business Venturing Abroad

      Skills you'll gain: Risk Analysis, Business Risk Management, Global Marketing, International Finance, Competitive Analysis, Cultural Sensitivity, Intercultural Competence, Export Control, Mergers & Acquisitions, Growth Strategies, Cultural Diversity, Entrepreneurship, Business Development, Go To Market Strategy, Business Strategy, Franchising, Market Analysis, Contract Management, Strategic Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      77 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Creación XR y Metaversos para todos

      Skills you'll gain: Augmented and Virtual Reality (AR/VR), Prototyping, Virtual Reality, Usability Testing, Augmented Reality, Unity Engine, Virtual Environment, UI/UX Research, Cross Platform Development, User Interface (UI), Game Design, User Interface and User Experience (UI/UX) Design, Animations, Unreal Engine, Interaction Design, User Experience, C# (Programming Language), Interactive Design, Development Environment, Display Devices

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      مقدمة في التسويق عبر وسائل التواصل الاجتماعي

      Skills you'll gain: Target Audience, Social Media Marketing, Social Media, Goal Setting, Social Media Strategy, Social Media Management, Key Performance Indicators (KPIs), Marketing, Facebook, Instagram, Marketing Strategy and Techniques, Marketing Channel, Digital Marketing, Policy Development, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      150 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Generative AI: Impact on Business and Society

      Skills you'll gain: Consumer Behaviour, Business Risk Management, Business Operations, Generative AI, Business Ethics, Social Studies, Global Marketing, Data Ethics, Environmental Issue, Public Safety and National Security, Governance, Cultural Diversity

      4.9
      Rating, 4.9 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Salesforce Introduction

      Skills you'll gain: Salesforce, Customer Relationship Management, Sales Process, Cloud Computing, Sales Management, Lead Generation, Customer Service, User Accounts, System Configuration, Dashboard, Automation

      3.5
      Rating, 3.5 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      GenAI for Execs & Business Leaders: Formulate Your Use Case

      Skills you'll gain: Prompt Engineering, Risk Mitigation, Risk Analysis, Feasibility Studies, Brainstorming, Generative AI Agents, Business Priorities, Goal Setting, Business Solutions, Ideation, Innovation, Strategic Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      51 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      PMP Exam Prep: Project Management Principles

      Skills you'll gain: Project Coordination, Project Management, Project Management Institute (PMI) Methodology, Agile Project Management, Project Management Life Cycle, Organizational Skills, Agile Methodology, Kanban Principles, Scope Management, Stakeholder Management, Product Lifecycle Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      Consumption, Marketing and Culture

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Marketing, Culture, Marketing Analytics, Environmental Issue, Sociology, Digital Transformation, Corporate Sustainability, Social Media

      4.6
      Rating, 4.6 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 4 Weeks

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…747576…239

    In summary, here are 10 of our most popular search engine marketing courses

    • Introduction to Business Management : Winning Externally: IIT Bombay
    • User Experience in Game Design: Epic Games
    • Introduction to Market Research: Coursera Instructor Network
    • Negocios Internacionales II: University of New Mexico
    • International Business Venturing Abroad: University of Colorado Boulder
    • Creación XR y Metaversos para todos: Universidad de los Andes
    • مقدمة في التسويق عبر وسائل التواصل الاجتماعي: Meta
    • Generative AI: Impact on Business and Society: University of Michigan
    • Salesforce Introduction: LearnKartS
    • GenAI for Execs & Business Leaders: Formulate Your Use Case: IBM

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok