What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Nanjing University
Data Processing Using Python
Skills you'll gain: Data Processing, Data Mining, Data Structures, Data Presentation, Object Oriented Programming (OOP), Web Scraping, Data Analysis, Python Programming, Pandas (Python Package), NumPy, Data Visualization, Data Import/Export, Data Manipulation, Matplotlib, User Interface (UI) Design
4.1
Rating, 4.1 out of 5 stars
374 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Johns Hopkins University
Precalculus through Data and Modelling
Skills you'll gain: Data Analysis, Applied Mathematics, Mathematical Modeling, Graphing, Trigonometry, Analytical Skills, R Programming, General Mathematics, Statistics, Algebra, Systems Of Measurement, Correlation Analysis, Regression Analysis, Calculus, Geometry
4.7
Rating, 4.7 out of 5 stars
304 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
The State University of New York
Data Analytics in Sports Law and Team Management
Skills you'll gain: Event Management, Performance Analysis, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Analysis, Team Performance Management, Team Management, Health Technology, Data Ethics, Trend Analysis, Contract Negotiation
4.9
Rating, 4.9 out of 5 stars
21 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Fractal Analytics
Data Storytelling
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Storyboarding, Storytelling, Data Visualization Software, Infographics, Data Ethics, Data Literacy, Data-Driven Decision-Making, Data Analysis, Drive Engagement
4.6
Rating, 4.6 out of 5 stars
114 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Illinois Urbana-Champaign
Pattern Discovery in Data Mining
Skills you'll gain: Data Mining, Big Data, Anomaly Detection, Text Mining, Unstructured Data, Spatial Analysis, Advanced Analytics, Image Analysis, Algorithms, Information Privacy
4.3
Rating, 4.3 out of 5 stars
326 reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
SAS
Doing More with SAS Programming
Skills you'll gain: SAS (Software), Data Manipulation, Data Transformation, Data Processing, Data Integration, Data Analysis, Program Development, Debugging
4.8
Rating, 4.8 out of 5 stars
939 reviews
Intermediate · Course · 1 - 3 Months
Status: Free Trial
University of California, Davis
Big Data, Artificial Intelligence, and Ethics
Skills you'll gain: Data Ethics, Artificial Intelligence, Research, Natural Language Processing, Big Data, Research Methodologies, Social Sciences, Machine Learning, Data Mining, Algorithms
4.6
Rating, 4.6 out of 5 stars
610 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
DeepLearning.AI
AI and Public Health
Skills you'll gain: Data Analysis, Jupyter, Exploratory Data Analysis, Data Ethics, Artificial Intelligence, Machine Learning, Predictive Modeling, Applied Machine Learning, Information Privacy, Deep Learning, Environmental Monitoring, Public Health
4.8
Rating, 4.8 out of 5 stars
226 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Wesleyan University
Data Management and Visualization
Skills you'll gain: Descriptive Statistics, Data Manipulation, Data Presentation, Data Management, Data Literacy, Graphing, SAS (Software), Peer Review, Data Analysis, Statistics, Research Reports, Exploratory Data Analysis, Python Programming
4.4
Rating, 4.4 out of 5 stars
937 reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
Northwestern University
The Business of Social
Skills you'll gain: Social Media Marketing, Social Media Strategy, Business Marketing, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Return On Investment, Key Performance Indicators (KPIs), Program Management, Integrated Marketing Communications, Law, Regulation, and Compliance, Information Privacy, Data Security
4.7
Rating, 4.7 out of 5 stars
815 reviews
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
University of Pennsylvania
Wharton Business Foundations Capstone
Skills you'll gain: Marketing Planning, Peer Review, Analysis, Business Planning, Business Analysis, Product Development, Entrepreneurship, Feasibility Studies, Strategic Thinking, New Business Development, Marketing Strategies, Business
4.6
Rating, 4.6 out of 5 stars
382 reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
MathWorks
Exploratory Data Analysis with MATLAB
Skills you'll gain: Interactive Data Visualization, Data Import/Export, Technical Communication, Data Analysis, Exploratory Data Analysis, Data Visualization Software, Data Science, Matlab, Statistical Analysis, Probability & Statistics, Descriptive Statistics, Data Manipulation, Data Mapping, Scripting
4.8
Rating, 4.8 out of 5 stars
813 reviews
Beginner · Course · 1 - 3 Months