• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Financial Acumen for Non-Financial Managers

      Skills you'll gain: Financial Reporting, Financial Statements, Income Statement, Financial Analysis, Risk Analysis, Cash Flows, Predictive Analytics, Profit and Loss (P&L) Management, Financial Forecasting, Balance Sheet, Business Metrics, Financial Management, Financial Planning, Key Performance Indicators (KPIs), Business Risk Management, Performance Analysis, Return On Investment

      4.5
      Rating, 4.5 out of 5 stars
      ·
      964 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Implementación del Marketing Mix

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Brand Awareness, Marketing, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Psychology, Market Dynamics, Supply Chain Planning, Retail Sales

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media and Social Content Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Instagram, Content Performance Analysis, Facebook, Digital Marketing, Paid media, Content Creation, Content Strategy, Customer Engagement, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      89 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Business

      Skills you'll gain: Search Engine Marketing, Business Planning, Financial Statements, Keyword Research, Business Strategy, Digital Marketing, People Development, Strategic Leadership, Online Advertising, Search Engine Optimization, Leadership and Management, Content Marketing, Leadership Development, Accounting, Cash Flows, Financial Forecasting, Income Statement, Organizational Strategy, Profit and Loss (P&L) Management, Social Media Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      652 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Financial Analysis - Skills for Success

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Forecasting, Financial Accounting, Variance Analysis, Financial Analysis, Income Statement, Balance Sheet, Performance Measurement, Management Accounting, Return On Investment, Revenue Forecasting, Cash Flow Forecasting, Financial Management, Cost Management, Financial Data, Budgeting, Finance, Accounting, Business Valuation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      423 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Data Analyst Capstone Project

      Skills you'll gain: Dashboard, Exploratory Data Analysis, Data Wrangling, Statistical Analysis, Data Cleansing, IBM Cognos Analytics, Data Manipulation, Data Collection, Data Presentation, Data Analysis, Web Scraping, Data Storytelling, Box Plots, Pandas (Python Package), Scatter Plots, Histogram

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      What Can AI Do for Marketing?

      Skills you'll gain: Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Marketing, Marketing Effectiveness, MarTech, Data Ethics, Customer experience improvement, Artificial Intelligence, Customer Insights, Personalized Service, Customer Data Management, Automation, Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Natural Language Processing with Sequence Models

      Skills you'll gain: Natural Language Processing, Artificial Neural Networks, PyTorch (Machine Learning Library), Deep Learning, Tensorflow, Text Mining, Machine Learning Methods

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      UX Design Fundamentals

      Skills you'll gain: User Experience Design, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, Human Computer Interaction, User Flows, Mockups, Information Architecture, Ideation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Salesforce Sales Development Representative

      Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Lead Generation, Sales Development, Time Management, Business Writing, Salesforce, Writing, Cold Calling, Sales Prospecting, Growth Mindedness, Verbal Communication Skills, Cultural Diversity, Sales Enablement, Empathy, Emotional Intelligence, Professional Development, Interviewing Skills, Communication

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      556 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • T

      The State University of New York

      Practical Time Series Analysis

      Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Statistical Analysis, Data Analysis, Data Visualization, Mathematical Modeling, Statistical Modeling, Predictive Modeling, Correlation Analysis, Regression Analysis, Descriptive Statistics, Statistical Inference, Software Installation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Universidad Nacional Autónoma de México

      Estadística y probabilidad

      Skills you'll gain: Descriptive Statistics, Data Analysis, Correlation Analysis, Statistical Analysis, Data Presentation, Statistical Visualization, Probability, Histogram, Data-Driven Decision-Making, Regression Analysis, Probability Distribution, Box Plots, Graphing, Scatter Plots

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…596061…323

    In summary, here are 10 of our most popular marketing analytics courses

    • Financial Acumen for Non-Financial Managers: University of Pennsylvania
    • Implementación del Marketing Mix: IE Business School
    • Social Media and Social Content Strategy: Digital Marketing Institute
    • Introduction to Business: University of California, Irvine
    • Financial Analysis - Skills for Success: University of Illinois Urbana-Champaign
    • IBM Data Analyst Capstone Project: IBM
    • What Can AI Do for Marketing?: Emory University
    • Natural Language Processing with Sequence Models: DeepLearning.AI
    • UX Design Fundamentals: California Institute of the Arts
    • Salesforce Sales Development Representative: Salesforce

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok