• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Fundamentals

    Marketing Fundamentals Courses Online

    Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Fundamentals Course Catalog

    • Status: Free Trial
      Free Trial
      U

      Universitat Autònoma de Barcelona

      Diseño y Creación de videojuegos

      Skills you'll gain: 3D Modeling, Video Game Development, Game Design, Animation and Game Design, Unity Engine, Peer Review, User Interface (UI) Design, Computer Graphics, User Interface and User Experience (UI/UX) Design, Visualization (Computer Graphics), Software Design Documents, Conceptual Design, Design, User Interface (UI), Experience Design, Music, Usability, Persona (User Experience), Microsoft Visual Studio, Prototyping

      4.4
      Rating, 4.4 out of 5 stars
      ·
      908 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Content Marketing Using Generative AI

      Skills you'll gain: Large Language Modeling, Customer Insights, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Consumer Behaviour, Persona Development

      4
      Rating, 4 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Starweaver

      Relationship Management and Business Development

      Skills you'll gain: Rapport Building, Cross Selling, Business Communication, Relationship Building, New Business Development, Professional Networking, Upselling, Business Relationship Management, Client Services, Business Development, Customer Relationship Management, Strategic Partnership, Active Listening, Customer experience improvement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      162 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Hospitality & Healthcare Services Marketing

      Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Healthcare Industry Knowledge, Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Marketing Psychology, Business Marketing, Facility Management, Health Care, Capacity Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      540 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      International and Cross-Cultural Negotiation

      Skills you'll gain: Communication Strategies, Cultural Sensitivity, Intercultural Competence, Cultural Diversity, Verbal Communication Skills, Communication, Relationship Building, Non-Verbal Communication, Negotiation, International Relations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      619 reviews

      Intermediate · Course · 1 - 4 Weeks

    • G

      Georgia Institute of Technology

      Mechanics of Materials III: Beam Bending

      Skills you'll gain: Structural Analysis, Mechanical Engineering, Engineering Design Process, Engineering Analysis, Engineering Calculations, Mechanics, Civil Engineering, Mathematical Modeling, Integral Calculus

      4.8
      Rating, 4.8 out of 5 stars
      ·
      950 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Django Application Development with SQL and Databases

      Skills you'll gain: Django (Web Framework), Object-Relational Mapping, SQL, Bootstrap (Front-End Framework), Relational Databases, Database Management, Database Design, Full-Stack Web Development, Databases, Cloud Applications, Web Applications, Application Deployment, Authentications, Model View Controller, UI Components, Application Development, Authorization (Computing), Responsive Web Design, Content Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      327 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of New Mexico

      International Business II

      Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Workforce Management, Organizational Strategy, Economics, Market Dynamics, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      791 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Improving Customer Retention

      Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Relationship Building, Customer Service, Consumer Behaviour, User Feedback, Marketing Strategies, Service Improvement, Personalized Service, Strategic Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      B

      Board Infinity

      Fundamentals of Business Management

      Skills you'll gain: Financial Statement Analysis, Selling Techniques, Operations Management, Financial Analysis, Sales, Operational Efficiency, Business Management, Supply Chain Management, Marketing Strategies, Logistics, Business Economics, Market Dynamics, Advertising

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Manchester

      Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

      Skills you'll gain: Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Intercultural Competence, Ethical Standards And Conduct, Team Management, Team Oriented, Decision Making, Cultural Diversity, Systems Thinking, Organizational Change, Governance, Stakeholder Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      664 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Estrategia de marketing

      Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Strategy and Techniques, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Strategic Marketing, Product Marketing, Target Market, Marketing Psychology, Marketing Management, Value Propositions

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Fundamentals learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…585960…286

    In summary, here are 10 of our most popular marketing fundamentals courses

    • Diseño y Creación de videojuegos: Universitat Autònoma de Barcelona
    • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
    • Relationship Management and Business Development : Starweaver
    • International Hospitality & Healthcare Services Marketing: Yonsei University
    • International and Cross-Cultural Negotiation: ESSEC Business School
    • Mechanics of Materials III: Beam Bending: Georgia Institute of Technology
    • Django Application Development with SQL and Databases: IBM
    • International Business II: University of New Mexico
    • Improving Customer Retention: Coursera Instructor Network
    • Fundamentals of Business Management : Board Infinity

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok