• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Fundamentals

    Marketing Fundamentals Courses Online

    Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Fundamentals Course Catalog

    • T

      The George Washington University

      Essentials in Clinical Simulations Across the Health Professions

      Skills you'll gain: Clinical Experience, Patient Education And Counseling, Virtual Environment, Medical Equipment and Technology, Health Technology, Business Planning, Continuous Quality Improvement (CQI), Technical Communication, System Implementation, Education Software and Technology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Six Sigma Tools for Define and Measure

      Skills you'll gain: Data Collection, Lean Six Sigma, Six Sigma Methodology, Quality Improvement, Process Improvement, Business Process, Project Management, Project Planning, Customer experience improvement, Data Validation, Process Mapping, Statistics, Stakeholder Management, Statistical Analysis

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Principles of UX/UI Design

      Skills you'll gain: UI/UX Research, Usability Testing, Persona (User Experience), Interaction Design, User Experience Design, User Interface and User Experience (UI/UX) Design, User Interface (UI), User Experience, Design Research, User Centered Design, User Interface (UI) Design, Figma (Design Software), Design Elements And Principles, Wireframing, Prototyping

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Corporate Communications, Crisis Management, Marketing Communications, Communication Strategies, Corporate Sustainability, Brand Strategy, Branding, Brand Management, Storytelling, Business Ethics, Social Media, Persuasive Communication, Professional Networking, Writing, Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      678 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      L

      Lund University

      European Business Law

      Skills you'll gain: Intellectual Property, Legal Writing, Labor Law, Arbitration, Environmental Laws, Case Law, Legal Research, Tax Laws, Regulation and Legal Compliance, Law, Regulation, and Compliance, Commercial Laws, Legal Strategy, Business, International Relations, Compliance Management, Business Strategy, European History, Competitive Analysis, Regulatory Compliance, Business Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universidad de Chile

      Costos para los Negocios

      Skills you'll gain: Cost Accounting, Operating Cost, Management Reporting, Small Business Accounting, Cost Management, Management Accounting, Cost Estimation, Financial Reporting, Business Reporting, Expense Management, Operating Expense, Inventory Accounting, Materials Management, Material Handling, Labor Compliance, Budgeting, Financial Accounting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.8K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Healthcare Law

      Skills you'll gain: Intellectual Property, Medical Privacy, General Data Protection Regulation (GDPR), Health Systems, Personally Identifiable Information, Health Care Procedure and Regulation, Law, Regulation, and Compliance, Information Privacy, Primary Care, Health Care Administration, Regulatory Compliance, Healthcare Industry Knowledge, Medicare, Health Care, Pharmaceuticals, Compliance Management, Health Policy, Health Disparities, Healthcare Ethics, Regulation and Legal Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      550 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      P

      Palo Alto Networks

      Palo Alto Networks Cybersecurity

      Skills you'll gain: Network Security, Cloud Security, DevSecOps, Cybersecurity, Cloud-Native Computing, General Networking, TCP/IP, Zero Trust Network Access, Cryptography, Endpoint Security, Cyber Threat Intelligence, Cloud Computing Architecture, Malware Protection, Firewall, Cloud Computing, Encryption, Network Infrastructure, Security Information and Event Management (SIEM), Application Security, Infrastructure Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      784 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Columbia University

      Construction Cost Estimating and Cost Control

      Skills you'll gain: Construction Estimating, Cost Estimation, Punch Work, Bidding, Cost Control, Project Closure, Lean Methodologies, Project Estimation, Cash Flow Forecasting, Request For Quotation (RFQ), Earned Value Management, Procurement, Request for Proposal, Change Orders, Building Information Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 3 - 6 Months

    • U

      University of Maryland, College Park

      The Cycle: Management of Successful Arts and Cultural Organizations

      Skills you'll gain: Fundraising, Business Management, Organizational Strategy, Event Management, Governance, Stakeholder Engagement, Business Planning, Marketing, Strategic Marketing, Business Strategies, Growth Strategies, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      726 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      B2B and Territory Sales Strategies and Techniques

      Skills you'll gain: Sales Territory Management, B2B Sales, Sales Management, Enterprise Sales, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Opportunities, Market Analysis, Sales Operations, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      86 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Marketing with TikTok

      Skills you'll gain: TikTok, Content Performance Analysis, Social Media Content, Social Media Marketing, Storytelling, Social Media Strategy, Content Creation, Performance Measurement, Web Analytics, Video Editing, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Marketing, Performance Metric, Digital Advertising, Marketing Analytics, Social Media, Brand Awareness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      109 reviews

      Beginner · Specialization · 1 - 3 Months

    Marketing Fundamentals learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…575859…286

    In summary, here are 10 of our most popular marketing fundamentals courses

    • Essentials in Clinical Simulations Across the Health Professions: The George Washington University
    • Six Sigma Tools for Define and Measure: Kennesaw State University
    • Principles of UX/UI Design: Meta
    • Introduction to Public Relations and the Media: University of Colorado Boulder
    • European Business Law: Lund University
    • Costos para los Negocios: Universidad de Chile
    • Healthcare Law: University of Pennsylvania
    • Palo Alto Networks Cybersecurity: Palo Alto Networks
    • Construction Cost Estimating and Cost Control: Columbia University
    • The Cycle: Management of Successful Arts and Cultural Organizations: University of Maryland, College Park

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok