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    • Viral Marketing

    Viral Marketing Courses Online

    Master viral marketing strategies for increasing brand awareness. Learn to create content that engages audiences and encourages sharing.

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    Explore the Viral Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Creative Design, Prototyping, and Testing

      Skills you'll gain: Product Development, New Product Development, Wireframing, Product Design, User Experience Design, Prototyping, Design Thinking, Conceptual Design, Product Testing, Project Management, Agile Methodology

      4.2
      Rating, 4.2 out of 5 stars
      ·
      90 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      ChatGPT for Beginners: Using AI for Market Research

      Skills you'll gain: ChatGPT, Market Research, Market Analysis, Marketing, Prompt Engineering, Language Interpretation, Translation, and Studies, Generative AI, Marketing Collateral, Content Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      75 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Search and Display Advertising

      Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Automation, A/B Testing, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      96 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Introduction to Merchandising

      Skills you'll gain: Merchandising, Merchandise Displays, Inventory Management, Visual Merchandising, Consumer Behaviour, Inventory Management System, Planogram, Retail Management, Retail Sales, Retail Store Operations, Marketing Psychology, Customer Insights, Business Development, Sales Strategy, Market Dynamics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      49 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Adobe

      Multimedia Content Creation

      Skills you'll gain: Content Creation, Web Content, Multimedia, Infographics, Storyboarding, Video Production, Adobe Creative Cloud, Design, Graphic and Visual Design, Animations, Storytelling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      52 reviews

      Mixed · Course · 1 - 4 Weeks

    • É

      École Nationale des Ponts et Chaussées

      Mobilités et véhicules électriques

      Skills you'll gain: Electric Power Systems, Transportation Operations, Socioeconomics, Corporate Sustainability, Market Analysis, Economics, Automation, Environmental Engineering, Cost Benefit Analysis, Public Policies, Environmental Science, Forecasting, Product Lifecycle Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      108 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      تصميم تجربة المستخدم من Google

      Skills you'll gain: Adobe XD, Prototyping, User Experience Design, Usability Testing, UI/UX Research, Figma (Design Software), User Experience, Presentations, Responsive Web Design, Information Architecture, User Story, Storyboarding, User Research, Design, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Web Design, User Centered Design, Data Ethics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      144 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Professional Selling: Step 1 - Think Like a High-Performer

      Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, General Sales Practices, Rapport Building, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      48 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      P

      Pontificia Universidad Católica del Perú

      Fundamentos de UX y de los requisitos de software

      Skills you'll gain: User Story, Human Computer Interaction, Software Development Life Cycle, Functional Requirement, Unified Modeling Language, Requirements Analysis, Prototyping, Usability, User Experience, User Interface (UI) Design, User Requirements Documents, Persona (User Experience), Interaction Design, User Centered Design, Human Factors, System Requirements, Software Design, Human Centered Design, Software Engineering, Systems Development

      4.9
      Rating, 4.9 out of 5 stars
      ·
      102 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      市场营销概论 (中文版)

      Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities

      4.8
      Rating, 4.8 out of 5 stars
      ·
      238 reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      New Technologies for Business Leaders

      Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Business Transformation, Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Customer Relationship Management (CRM) Software, Business Leadership, Blockchain, Artificial Intelligence

      4.4
      Rating, 4.4 out of 5 stars
      ·
      439 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      First Steps in Making the Business Case for Sustainability

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Change Management, Financial Analysis, Systems Thinking, Proposal Development, Business Transformation, Strategic Thinking, Business Metrics, Cost Benefit Analysis, Business Economics, Environmental Issue, Business, Global Marketing, Stakeholder Engagement, Packaging and Labeling, Product Lifecycle Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      210 reviews

      Beginner · Course · 1 - 3 Months

    Viral Marketing learners also search

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    1…545556…166

    In summary, here are 10 of our most popular viral marketing courses

    • Creative Design, Prototyping, and Testing: University of Maryland, College Park
    • ChatGPT for Beginners: Using AI for Market Research: Coursera Project Network
    • Search and Display Advertising: University of Colorado Boulder
    • Introduction to Merchandising: Coursera Instructor Network
    • Multimedia Content Creation: Adobe
    • Mobilités et véhicules électriques : École Nationale des Ponts et Chaussées
    • تصميم تجربة المستخدم من Google: Google
    • Professional Selling: Step 1 - Think Like a High-Performer: Kennesaw State University
    • Fundamentos de UX y de los requisitos de software: Pontificia Universidad Católica del Perú
    • 市场营销概论 (中文版): University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Viral Marketing

    Viral marketing refers to a marketing strategy that aims to promote a product, service, or brand by creating and distributing content that spreads rapidly and organically through online platforms and social media networks. The goal is to generate high levels of visibility and engagement by leveraging the power of social sharing and word-of-mouth marketing. Viral marketing campaigns often rely on creative, entertaining, or controversial content that encourages users to share it with their networks, resulting in exponential reach and brand exposure.‎

    To excel in viral marketing, you need to develop the following skills:

    • Content Creation: Ability to create compelling, shareable content in various formats such as videos, infographics, memes, or interactive experiences.
    • Social Media Marketing: Proficiency in leveraging social media platforms to maximize reach, engagement, and virality of marketing campaigns.
    • Copywriting and Messaging: Skills in crafting persuasive and engaging copy that resonates with the target audience and prompts them to share.
    • Trend Spotting: Aptitude for identifying emerging trends, cultural references, or popular topics that can be incorporated into marketing campaigns for increased virality.
    • Analytics and Tracking: Knowledge of marketing analytics tools to track and measure the performance of viral campaigns, including reach, engagement, and conversion rates.
    • Consumer Psychology: Understanding of human behavior and motivation to create content that elicits emotional responses and encourages sharing.
    • Influencer Marketing: Familiarity with influencer marketing strategies and the ability to collaborate with influencers to amplify the reach of viral campaigns.
    • Viral Campaign Optimization: Skills in analyzing campaign data, identifying areas for improvement, and optimizing content and distribution strategies to enhance virality.
    • Branding and Positioning: Ability to align viral marketing efforts with brand values, messaging, and positioning to ensure consistency and brand recognition.
    • Communication and Collaboration: Effective communication skills to work with cross-functional teams, agencies, or influencers involved in viral marketing campaigns.‎

    With viral marketing skills, you can pursue various job opportunities, including:

    • Digital Marketing Specialist
    • Social Media Manager
    • Content Marketer
    • Brand Strategist
    • Influencer Marketing Manager
    • Digital Advertising Specialist
    • Growth Hacker
    • Public Relations Specialist
    • Campaign Manager
    • Social Media Analyst

    These roles involve developing and executing viral marketing campaigns, managing social media channels, creating engaging content, analyzing campaign performance, and driving brand awareness and customer engagement.‎

    Viral marketing is well-suited for individuals who possess the following qualities:

    • Creativity: Ability to think outside the box and come up with innovative and shareable ideas for marketing campaigns.
    • Digital Natives: Familiarity with social media platforms, online trends, and the ability to navigate digital environments with ease.
    • Analytical Thinkers: Aptitude for analyzing campaign data, identifying patterns, and optimizing strategies for maximum virality.
    • Excellent Communication Skills: Ability to convey messages effectively, create engaging content, and collaborate with teams and influencers.
    • Trend Spotters: Keen eye for identifying emerging trends, cultural references, or viral content opportunities relevant to the target audience.
    • Quick Learners: Willingness to adapt to changing digital landscapes, new social media platforms, and evolving consumer behaviors.
    • Adaptability: Ability to respond to viral content opportunities swiftly, adjust strategies, and capitalize on emerging trends.
    • Brand Awareness: Understanding of brand values, messaging, and positioning to ensure viral campaigns align with the brand's identity.
    • Passion for Consumer Behavior: Curiosity about human psychology, social dynamics, and what motivates people to engage and share content.
    • Resilience: Ability to handle both positive and negative reactions to viral campaigns and adapt strategies accordingly.‎

    Several topics are related to viral marketing that you can study to enhance your skills and knowledge, including:

    • Content Marketing
    • Social Media Marketing
    • Digital Advertising
    • Influencer Marketing
    • Branding and Positioning
    • Consumer Behavior
    • Storytelling and Narrative Techniques
    • Trend Analysis and Prediction
    • Viral Campaign Case Studies
    • Data Analytics and Tracking

    Exploring these topics through online courses, certifications, case studies, and practical exercises will provide you with insights and strategies to create and implement effective viral marketing campaigns, maximize reach and engagement, and leverage the power of social sharing to drive brand awareness and growth.‎

    Online Viral Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Viral Marketing skills. Choose from a wide range of Viral Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Viral Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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