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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data Science in Real Life

      Skills you'll gain: Data Quality, Data Management, Technical Communication, Data Analysis, Data-Driven Decision-Making, Statistical Analysis, Data Science, Statistical Machine Learning, Statistical Inference, A/B Testing, Statistical Modeling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Design of Experiments

      Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Regression Analysis, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Modeling, Design Strategies, Probability & Statistics, Data Analysis, Mathematical Modeling, Data Transformation, Descriptive Statistics, Probability Distribution, Statistical Hypothesis Testing, Variance Analysis, Quality Control

      4.7
      Rating, 4.7 out of 5 stars
      ·
      361 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Building Resilient Streaming Analytics Systems on Google Cloud

      Skills you'll gain: Real Time Data, Data Pipelines, Google Cloud Platform, Data Processing, Big Data, Analytics, SQL, Data Transformation, Performance Tuning, Scalability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Creating Dashboards and Storytelling with Tableau

      Skills you'll gain: Data Storytelling, Data Presentation, Key Performance Indicators (KPIs), Dashboard, Interactive Data Visualization, Tableau Software, Data Visualization Software, Data Visualization, Storytelling, Performance Metric, Business Metrics, Target Audience, Stakeholder Engagement, Drive Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Psychological Research

      Skills you'll gain: Descriptive Statistics, Quantitative Research, Plot (Graphics), Scientific Methods, Graphing, Research Design, Statistical Visualization, Statistical Hypothesis Testing, Healthcare Ethics, Probability & Statistics, Research, Statistical Inference, Statistics, Sample Size Determination, Ethical Standards And Conduct, Data Analysis, Data Collection, Research Methodologies, General Science and Research, Correlation Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      240 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Supply Chain Finance and Blockchain Technology

      Skills you'll gain: Working Capital, Supplier Management, Supply Chain Management, Blockchain, FinTech, Supply Chain, Cash Flows, Business Metrics, Customer Analysis, Financial Market, Market Trend, Transaction Processing, Market Dynamics, Market Analysis, Risk Modeling, Stakeholder Management, Emerging Technologies, Sales Prospecting, Financial Analysis, Financial Services

      4.6
      Rating, 4.6 out of 5 stars
      ·
      372 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Snowflake

      Snowflake Data Engineering

      Skills you'll gain: Data Pipelines, Database Management, Data Manipulation, Databases, Data Transformation, Extract, Transform, Load, Data Lakes, Data Warehousing, DevOps, Data Integration, SQL, Cloud Applications, CI/CD, Application Development, Artificial Intelligence and Machine Learning (AI/ML), Real Time Data, Data Import/Export, Role-Based Access Control (RBAC), Stored Procedure, Command-Line Interface

      4.8
      Rating, 4.8 out of 5 stars
      ·
      185 reviews

      Beginner · Professional Certificate · 1 - 3 Months

    • U

      University of Glasgow

      MBA Essentials

      Skills you'll gain: Business Administration, Leadership Studies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, Digital Marketing, B2B Sales

      4.6
      Rating, 4.6 out of 5 stars
      ·
      198 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Financial Analysis: Portfolios, Risks, Strategic Decisions

      Skills you'll gain: Portfolio Management, Investment Management, Risk Management, Financial Management, Finance, Financial Market, Investments, Financial Planning, Financial Analysis, Asset Management, Risk Analysis, Financial Forecasting, Business Valuation, Market Dynamics, Quantitative Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      118 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Ciencia de datos​

      Skills you'll gain: Data Ethics, Data Integration, Exploratory Data Analysis, Statistical Hypothesis Testing, Predictive Modeling, Correlation Analysis, Data Visualization Software, Classification And Regression Tree (CART), Data Quality, Data Science, Jupyter, Data Analysis, Data Transformation, Data Cleansing, Business Analytics, Data Manipulation, Supervised Learning, Statistical Analysis, Regression Analysis, Applied Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      512 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Product Management: Foundations & Stakeholder Collaboration

      Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      254 reviews

      Beginner · Course · 1 - 3 Months

    Customer Analytics learners also search

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    1…545556…310

    In summary, here are 10 of our most popular customer analytics courses

    • Data Science in Real Life: Johns Hopkins University
    • Design of Experiments: Arizona State University
    • Building Resilient Streaming Analytics Systems on Google Cloud: Google Cloud
    • Small Business Marketing Using YouTube: Coursera Project Network
    • Creating Dashboards and Storytelling with Tableau: University of California, Davis
    • Psychological Research: American Psychological Association
    • Supply Chain Finance and Blockchain Technology: New York Institute of Finance
    • Snowflake Data Engineering: Snowflake
    • MBA Essentials: University of Glasgow
    • Financial Analysis: Portfolios, Risks, Strategic Decisions: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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