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    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

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    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Health Informatics

      Skills you'll gain: Health Informatics, Health Technology, Change Management, Vendor Management, Health Policy, Health Care, Process Improvement, Workflow Management, Health Care Administration, Healthcare Industry Knowledge, Health Information Management, Clinical Leadership, Organizational Change, Decision Support Systems, Solution Design, IT Management, Clinical Data Management, Health Systems, Project Management, Databases

      4.4
      Rating, 4.4 out of 5 stars
      ·
      909 reviews

      Beginner · Specialization · 3 - 6 Months

    • É

      École Polytechnique Fédérale de Lausanne

      Municipal Solid Waste Management in Developing Countries

      Skills you'll gain: Waste Minimization, Environmental Engineering, Pollution Prevention, Environmental Management Systems, Environment and Resource Management, Governance, Environmental Science, Community Development, Environmental Regulations, Environmental Policy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Analytics in Theory

      Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Digital Marketing, Marketing Strategies, Analytics, Marketing, Consumer Behaviour, Data Analysis, Data Visualization Software, Data Collection, Regulatory Compliance

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Strategic Business Analytics

      Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Data Presentation, Predictive Analytics, R Programming, Customer Analysis, Information Technology, Digital Transformation, Business Marketing, Advanced Analytics, Marketing Strategies, Statistical Analysis, Complex Problem Solving, Analytics, Business Analysis, Data Synthesis, Data Analysis, Data Storytelling

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.3K reviews

      Advanced · Specialization · 3 - 6 Months

    • D

      Duke University

      Sports and Society

      Skills you'll gain: Social Studies, Social Sciences, Culture, Socioeconomics, Anthropology, World History, Sociology, Cultural Diversity, Media and Communications, Economics, Political Sciences, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad de Chile

      Costos para los Negocios

      Skills you'll gain: Cost Accounting, Operating Cost, Management Reporting, Small Business Accounting, Cost Management, Management Accounting, Cost Estimation, Financial Reporting, Business Reporting, Expense Management, Operating Expense, Inventory Accounting, Materials Management, Material Handling, Labor Compliance, Budgeting, Financial Accounting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.8K reviews

      Intermediate · Course · 1 - 3 Months

    • W

      Wesleyan University

      The Ancient Greeks

      Skills you'll gain: Ancient History, European History, World History, Art History, Liberal Arts, Social Studies, Political Sciences, Anthropology, Cultural Sensitivity, Governance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a Full Website using WordPress

      Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Blogs, Content Development and Management, Social Media

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.2K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Liderazgo efectivo para el siglo XXI

      Skills you'll gain: Emotional Intelligence, Self-Awareness, Resilience, Personal Development, Teamwork, Storytelling, Experimentation, Team Management, Community Development, Social Skills, Leadership, Persistence, Mindfulness, Initiative and Leadership, Ethical Standards And Conduct, Strategic Leadership, Complex Problem Solving, Empathy, Adaptability, Systems Thinking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      3.6K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Geneva

      Water Resources Management and Policy

      Skills you'll gain: Water Resources, Environment and Resource Management, Natural Resource Management, Environmental Laws, Environmental Policy, Conflict Management, Energy and Utilities, Governance, International Relations, Community Development, Public Policies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad de los Andes

      Marketing Verde

      Skills you'll gain: Marketing, Strategic Marketing, Product Marketing, Consumer Behaviour, Communication Strategies, Sustainability Reporting, Marketing Strategies, Brand Management, Corporate Sustainability, Market Analysis, Environmental Issue, Business Strategy, Target Market

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Writing and Editing: Word Choice and Word Order

      Skills you'll gain: Writing, Storytelling, Editing, Detail Oriented, Communication, Resourcefulness, Decision Making, Creativity, Professionalism

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular social media marketing courses

    • Health Informatics: Johns Hopkins University
    • Municipal Solid Waste Management in Developing Countries: École Polytechnique Fédérale de Lausanne
    • Digital Marketing Analytics in Theory: University of Illinois Urbana-Champaign
    • Strategic Business Analytics: ESSEC Business School
    • Sports and Society: Duke University
    • Costos para los Negocios: Universidad de Chile
    • The Ancient Greeks: Wesleyan University
    • Build a Full Website using WordPress: Coursera Project Network
    • Liderazgo efectivo para el siglo XXI: Universidad de los Andes
    • Water Resources Management and Policy: University of Geneva

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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