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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google

      Design Prompts for Everyday Work Tasks

      Skills you'll gain: Prompt Engineering, Brainstorming, Timelines, Taking Meeting Minutes, Concision, Generative AI, Productivity Software, Business Writing, Artificial Intelligence, Document Management, Project Schedules, Text Mining

      4.8
      Rating, 4.8 out of 5 stars
      ·
      89 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Omnichannel Retail Strategy

      Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Digital Transformation, Organizational Strategy, Human Resources, Employee Engagement, Supply Chain Management, E-Commerce, Customer experience strategy (CX), Supply Chain, Brand Strategy, Analytics, Brand Management, Business Analytics, Marketing Strategies, Customer Insights, Brand Loyalty

      4.7
      Rating, 4.7 out of 5 stars
      ·
      389 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Essential Design Principles for Tableau

      Skills you'll gain: Data Visualization Software, Tableau Software, Exploratory Data Analysis, Data Presentation, Data Analysis, Web Content Accessibility Guidelines, User Interface and User Experience (UI/UX) Design, Usability, Design Elements And Principles, Color Theory, Data Ethics, Human Factors, Aesthetics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create your e-commerce store with Shopify

      Skills you'll gain: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Dashboard

      4.5
      Rating, 4.5 out of 5 stars
      ·
      553 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions

      Skills you'll gain: Descriptive Statistics, Probability & Statistics, Probability Distribution, Business Analytics, Microsoft Excel, Data Analysis, Statistical Analysis, Box Plots, Sampling (Statistics), Correlation Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.6K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Applied Social Network Analysis in Python

      Skills you'll gain: Network Analysis, Network Model, Graph Theory, Data Analysis, Pandas (Python Package), Applied Machine Learning, Matplotlib, Predictive Modeling, Simulations, Algorithms

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.7K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Reproducible Research

      Skills you'll gain: Rmarkdown, Knitr, Data Sharing, Statistical Reporting, Data Analysis, Statistical Analysis, Data Validation, R Programming, Verification And Validation, Technical Documentation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Effective Compliance Programs

      Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Compliance Reporting, Compliance Auditing, Internal Communications, Procedure Development, Continuous Monitoring, Culture Transformation, Disciplinary Procedures, Industrial and Organizational Psychology, Ethical Standards And Conduct, Psychology

      4.9
      Rating, 4.9 out of 5 stars
      ·
      799 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Building Batch Data Pipelines on Google Cloud

      Skills you'll gain: Data Pipelines, Dataflow, Extract, Transform, Load, Google Cloud Platform, Data Integration, Data Migration, Data Processing, Apache Hadoop, Serverless Computing, Apache Spark, Big Data, Data Transformation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.7K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Excel Power Tools for Data Analysis

      Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Visualization Software, Data Modeling, Microsoft Excel, Interactive Data Visualization, Pivot Tables And Charts, Data Transformation, Dashboard, Data Manipulation, Data Analysis Software, Microsoft Power Platform, Data Import/Export, Data Cleansing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Geneva

      Meeting Investors' Goals

      Skills you'll gain: Portfolio Management, Investments, Business Ethics, Wealth Management, Behavioral Economics, Financial Market, Consumer Behaviour, Decision Making, Asset Management, Marketing Psychology, Market Dynamics, Finance, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Six Sigma Advanced Define and Measure Phases

      Skills you'll gain: Process Capability, Team Management, Statistical Process Controls, Exploratory Data Analysis, Six Sigma Methodology, Probability & Statistics, Process Analysis, Statistical Analysis, Lean Six Sigma, Process Mapping, Correlation Analysis, Data Analysis, Data Collection, Regression Analysis, Process Improvement, Quality Improvement, Business Process, Graphing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Design Prompts for Everyday Work Tasks: Google
    • Omnichannel Retail Strategy: University of Pennsylvania
    • Essential Design Principles for Tableau: University of California, Davis
    • Create your e-commerce store with Shopify: Coursera Project Network
    • Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions: Rice University
    • Applied Social Network Analysis in Python: University of Michigan
    • Reproducible Research: Johns Hopkins University
    • Effective Compliance Programs: University of Pennsylvania
    • Building Batch Data Pipelines on Google Cloud: Google Cloud
    • Excel Power Tools for Data Analysis: Macquarie University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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