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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Machine Learning for Marketing

      Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Google Analytics, Search Engine Optimization, Applied Machine Learning, Data Ethics, Data Mining, Customer Insights

      4
      Rating, 4 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Regression Analysis: Simplify Complex Data Relationships

      Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Statistical Analysis, Advanced Analytics, Correlation Analysis, Data Analysis, Predictive Modeling, Statistical Modeling, Supervised Learning, Variance Analysis, Machine Learning Methods, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      532 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Data Visualization in Excel

      Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Data Visualization Software, Interactive Data Visualization, Spreadsheet Software, Dashboard, Microsoft Excel, Excel Macros, Infographics, Data Analysis, Data Manipulation, Forecasting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Universidade de São Paulo

      Marketing e vendas B2B: Fechando novos negócios

      Skills you'll gain: Lead Generation, Sales Presentation, Business Marketing, B2B Sales, Customer Insights, Sales Process, Sales, Customer Retention, Target Audience, Customer Success Management, Marketing, Inside Sales, Marketing Strategies, Customer Relationship Building, Customer Acquisition Management, Marketing Automation, Marketing Communications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      442 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of London

      Foundations of Data Science: K-Means Clustering in Python

      Skills you'll gain: Data Visualization, Matplotlib, Probability & Statistics, Data Science, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      720 reviews

      Beginner · Course · 1 - 3 Months

    • T

      The State University of New York

      International Cyber Conflicts

      Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Risk, Cyber Operations, Cyber Governance, Diplomacy, Infrastructure Architecture, Conflict Management, Security Management, Political Sciences, Media and Communications, Psychology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      A Crash Course in Causality: Inferring Causal Effects from Observational Data

      Skills you'll gain: R Programming, Statistical Analysis, Statistical Methods, Statistical Software, Statistical Modeling, Statistical Inference, Data Analysis, Probability & Statistics, Regression Analysis, Research Design, Graph Theory

      4.7
      Rating, 4.7 out of 5 stars
      ·
      564 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Building AI Cloud Apps with Microsoft Azure

      Skills you'll gain: Cloud Development, Image Analysis, Anomaly Detection, Prompt Engineering, Microsoft Copilot, Microsoft Azure, Cloud Storage, Data Storage, Cloud Applications, Computer Vision, Text Mining, Microsoft Development Tools, Unsupervised Learning, Data Storage Technologies, Natural Language Processing, Cloud Hosting, Data Ethics, Continuous Deployment, Application Deployment, Virtual Machines

      4.5
      Rating, 4.5 out of 5 stars
      ·
      488 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Introduction to Statistics & Data Analysis in Public Health

      Skills you'll gain: Analytical Skills, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Data Analysis, Statistical Software, R Programming, Statistics, Public Health, Descriptive Statistics, Probability Distribution, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Survey analysis to Gain Marketing Insights

      Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Marketing, Marketing Strategy and Techniques, Brand Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Mixed · Course · 1 - 4 Weeks

    • É

      École Nationale des Ponts et Chaussées

      Electric Vehicles and Mobility

      Skills you'll gain: Socioeconomics, Market Dynamics, Energy and Utilities, Social Studies, Transportation Operations, Market Analysis, Public Policies, Environmental Engineering, Electric Power Systems, Environmental Science, Economics, Automation, Cost Benefit Analysis, Innovation, Product Lifecycle Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      The Nuts and Bolts of Machine Learning

      Skills you'll gain: Feature Engineering, Statistical Machine Learning, Advanced Analytics, Predictive Modeling, Unsupervised Learning, Data Ethics, Machine Learning, Machine Learning Algorithms, Supervised Learning, Data Analysis, Performance Tuning, Python Programming

      4.8
      Rating, 4.8 out of 5 stars
      ·
      522 reviews

      Advanced · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Machine Learning for Marketing: O.P. Jindal Global University
    • Regression Analysis: Simplify Complex Data Relationships: Google
    • Data Visualization in Excel: Macquarie University
    • Marketing e vendas B2B: Fechando novos negócios: Universidade de São Paulo
    • Foundations of Data Science: K-Means Clustering in Python: University of London
    • International Cyber Conflicts: The State University of New York
    • A Crash Course in Causality: Inferring Causal Effects from Observational Data: University of Pennsylvania
    • Building AI Cloud Apps with Microsoft Azure: Microsoft
    • Introduction to Statistics & Data Analysis in Public Health: Imperial College London
    • Survey analysis to Gain Marketing Insights: Emory University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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