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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      G

      Google Cloud

      BigQuery pour les analystes de données

      Skills you'll gain: Looker (Software), Data Transformation, Data Cleansing, Data Manipulation, Big Data, Data Processing, Data Warehousing, Extract, Transform, Load, SQL, Data Quality, Data Storytelling, Business Intelligence, Data Analysis, Analytics, Data Integrity, Data Store, Data Pipelines, Data Visualization Software, Data Import/Export, Google Sheets

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Financial & Technical Skills for Business Success

      Skills you'll gain: Financial Statement Analysis, Blogs, Spreadsheet Software, Income Statement, Data Visualization, Excel Formulas, Financial Accounting, Balance Sheet, Data Analysis, Microsoft Excel, Cash Flows, Registration, Web Servers, Content Creation

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Claves de la Dirección de Empresas

      Skills you'll gain: Strategic Marketing, People Management, Financial Accounting, Financial Statement Analysis, Financial Statements, Income Statement, Financial Data, Balance Sheet, Product Marketing, Marketing, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, General Accounting, Team Building, Financial Management, Business, Strategic Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SAP

      SAP Business Analyst

      Skills you'll gain: User Story, Business Process Modeling, Risk Analysis, Performance Measurement, Stakeholder Management, Process Analysis, Business Analysis, Risk Management, Requirements Elicitation, Requirements Management, Process Mapping, Stakeholder Engagement, Business Systems Analysis, Business Risk Management, Gap Analysis, Enterprise Risk Management (ERM), Stakeholder Communications, Business Requirements, User Requirements Documents, Requirements Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      11 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google

      Google Prompting Essentials

      Skills you'll gain: Data Visualization, Prompt Engineering, Data Presentation, Data Storytelling, Sampling (Statistics), Presentations, Graphing, Generative AI Agents, ChatGPT, Data Ethics, AI Personalization, Generative AI, Brainstorming, Timelines, Excel Formulas, Data Analysis, Taking Meeting Minutes, Concision, Oral Expression, Artificial Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      441 reviews

      Beginner · Specialization · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      W

      Whizlabs

      Exam Prep DP-100: Microsoft Azure Data Scientist Associate

      Skills you'll gain: Statistical Modeling, Microsoft Azure, MLOps (Machine Learning Operations), Azure Synapse Analytics, Apache Spark, Prompt Engineering, Data Management, Data Science, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Statistics, Cloud Computing, Application Deployment, Data Pipelines, Large Language Modeling, Continuous Monitoring, Data Processing, Generative AI, Data Ethics

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Microsoft Power BI - The Complete Masterclass [2023 EDITION]

      Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Data Transformation, Data Modeling, Data Visualization Software, Interactive Data Visualization, Statistical Visualization, Data Storytelling, Data Integration, Dashboard, Data Manipulation, Microsoft Excel, Data Import/Export, Pivot Tables And Charts, Business Intelligence, Data Cleansing, Data Security

      Intermediate · Course · 3 - 6 Months

    • Status: New
      New
      P

      Packt

      Learn Tableau and Ace the Tableau Desktop Specialist Exam

      Skills you'll gain: Tableau Software, Dashboard, Data Visualization Software, Interactive Data Visualization, Data Presentation, Scatter Plots, Data Manipulation, Data Sharing, Data Analysis, Software Installation, Data Import/Export, Data Integration

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Biostatistics in Public Health

      Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Regression Analysis, Sampling (Statistics), Statistical Methods, Statistical Visualization, Statistical Analysis, Epidemiology, Medical Science and Research, Quantitative Research, Descriptive Statistics, Statistical Inference, Data Literacy, Probability Distribution, Scientific Methods, Data Analysis, Public Health, Probability & Statistics, Advanced Analytics, Statistical Modeling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      G

      Google Cloud

      Accélérer l'échange de connaissances avec Agentspace

      Skills you'll gain: Google Workspace, Application Performance Management, Enterprise Application Management, Productivity Software, OAuth, Cloud Applications, Identity and Access Management, Application Deployment, System Monitoring, Application Programming Interface (API), AI Personalization, Data Store, Search Engine Marketing

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      W

      Whizlabs

      Azure ML: Explore & Configure the Machine Learning Workspace

      Skills you'll gain: Statistical Modeling, Microsoft Azure, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Statistics, MLOps (Machine Learning Operations), Azure Synapse Analytics, Cloud Computing, Data Management, Virtual Machines

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      BigQuery para analistas de dados

      Skills you'll gain: Looker (Software), Big Data, SQL, Data Analysis, Dashboard, Business Intelligence, Data Warehousing, Data Visualization Software, Data Manipulation, Extract, Transform, Load, Data Pipelines, Data Transformation, Data Cleansing, Data Processing, Data Import/Export, Data Storage Technologies

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • BigQuery pour les analystes de données: Google Cloud
    • Financial & Technical Skills for Business Success: Packt
    • Claves de la Dirección de Empresas: IESE Business School
    • SAP Business Analyst: SAP
    • Google Prompting Essentials: Google
    • Exam Prep DP-100: Microsoft Azure Data Scientist Associate: Whizlabs
    • Microsoft Power BI - The Complete Masterclass [2023 EDITION]: Packt
    • Learn Tableau and Ace the Tableau Desktop Specialist Exam: Packt
    • Biostatistics in Public Health: Johns Hopkins University
    • Accélérer l'échange de connaissances avec Agentspace: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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