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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • U

      University of New Mexico

      Negocios Internacionales I

      Skills you'll gain: International Finance, Social Sciences, International Relations, Social Studies, Economics, Policy, and Social Studies, Global Marketing, Socioeconomics, Culture, Political Sciences, Cultural Diversity, Business Economics, Economics, Economic Development, World History

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Advancing Women in Tech

      The Business of Product Management I

      Skills you'll gain: Product Management, Product Roadmaps, Product Strategy, Product Requirements, New Product Development, Product Lifecycle Management, Competitive Analysis, Customer experience strategy (CX), Customer Insights, Innovation, Persuasive Communication, Market Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      794 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Prediction Models with Sports Data

      Skills you'll gain: Forecasting, Data Processing, Predictive Analytics, Predictive Modeling, Data Analysis, Market Data, Performance Analysis, Analytics, Regression Analysis, Probability & Statistics, Data Manipulation, Probability, Ethical Standards And Conduct

      4.5
      Rating, 4.5 out of 5 stars
      ·
      39 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Principles of Public Relations

      Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Communication Strategies, Corporate Sustainability, Brand Management, Business Ethics, Persuasive Communication, Professional Networking, Research, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      592 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Corporate Strategy

      Skills you'll gain: Stakeholder Management, Corporate Strategy, Mergers & Acquisitions, Corporate Sustainability, Business Strategy, Business Strategies, Global Marketing, Strategic Thinking, Strategic Planning, Organizational Strategy, Governance, Strategic Partnership, Business Ethics, Value Propositions, New Business Development, International Finance

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 3 Months

    • N

      Nanjing University

      Chinese Culture and Contemporary China

      Skills you'll gain: Music, Culture, Classical Music, World Music, Social Studies, Cultural Sensitivity, Ancient History, Media and Communications, Art History, Language Learning, Cultural Diversity, Liberal Arts, Social Sciences, Electronic Media, Intercultural Competence, Performing Arts, Anthropology, Sociology, Nutrition and Diet

      4.6
      Rating, 4.6 out of 5 stars
      ·
      519 reviews

      Beginner · Course · 1 - 3 Months

    • E

      ESCP Business School

      Intercultural Management

      Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      449 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Social Entrepreneurship

      Skills you'll gain: Growth Strategies, Team Oriented, Marketing Communications, Business Modeling, Business Planning, Entrepreneurship, Organizational Structure, Marketing Effectiveness, Market Opportunities, Communication Strategies, New Business Development, Business Development, Strategic Partnership, Business Strategies, Community Development, Program Evaluation, Social Sciences, Business Strategy, Performance Measurement, Fundraising

      4.6
      Rating, 4.6 out of 5 stars
      ·
      389 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Statistics Foundations

      Skills you'll gain: Bayesian Statistics, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Inference, Sampling (Statistics), Data Modeling, Statistics, Probability & Statistics, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Modeling, Marketing Analytics, Tableau Software, Data Analysis, Spreadsheet Software, Quantitative Research, Analytics, Descriptive Analytics, Time Series Analysis and Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      335 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Glasgow

      MBA Essentials

      Skills you'll gain: Business Administration, Leadership Studies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, Digital Marketing, B2B Sales

      4.6
      Rating, 4.6 out of 5 stars
      ·
      198 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Project Management Tracker using Microsoft Excel

      Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Coordination, Productivity Software, Data Validation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      825 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Quantitative Research

      Skills you'll gain: Surveys, Survey Creation, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Statistical Methods, Data Analysis, Marketing, Target Market, Sample Size Determination, Quality Control

      4.4
      Rating, 4.4 out of 5 stars
      ·
      337 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular sports marketing courses

    • Negocios Internacionales I: University of New Mexico
    • The Business of Product Management I: Advancing Women in Tech
    • Prediction Models with Sports Data: University of Michigan
    • Principles of Public Relations: University of Colorado Boulder
    • Corporate Strategy: University of Illinois Urbana-Champaign
    • Chinese Culture and Contemporary China : Nanjing University
    • Intercultural Management: ESCP Business School
    • Social Entrepreneurship: Copenhagen Business School
    • Statistics Foundations: Meta
    • MBA Essentials: University of Glasgow

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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