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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • U

      University of New Mexico

      International Business II

      Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Workforce Management, Organizational Strategy, Economics, Market Dynamics, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      791 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Healthcare Marketplace

      Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Health Care, Medical Equipment and Technology, Health Technology, Market Dynamics, Health Care Administration, Health Policy, Innovation, Financial Regulations, Cultural Diversity, Regulatory Affairs, Economics, Insurance, Market Trend

      4.5
      Rating, 4.5 out of 5 stars
      ·
      607 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Developing Innovative Ideas for Product Leaders

      Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Target Market, Business, Market Dynamics, Value Propositions, Decision Making

      4.4
      Rating, 4.4 out of 5 stars
      ·
      216 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Pricing Strategy in Practice

      Skills you'll gain: Price Negotiation, Market Dynamics, Revenue Management, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Sales Presentations, Market Analysis, Microsoft PowerPoint, Value Propositions, Market Share, Business Economics, B2B Sales

      4.7
      Rating, 4.7 out of 5 stars
      ·
      166 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Reports, Dashboards, and Customer Success in Salesforce

      Skills you'll gain: Customer Success Management, Salesforce, Dashboard, Sales Enablement, Customer Relationship Management, Data Visualization, Customer Support, Sales Management, Customer and Client Support, Customer Service, Sales Strategy, Performance Reporting, Business Reporting, Data-Driven Decision-Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      239 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introducción al Marketing

      Skills you'll gain: Branding, Brand Strategy, Strategic Marketing, Marketing, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Customer experience strategy (CX), Market Dynamics, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      271 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Introducción al mundo de las negociaciones

      Skills you'll gain: Negotiation, Verbal Communication Skills, Communication, Interpersonal Communications, Active Listening, Leadership, Relationship Building, Ethical Standards And Conduct, Conflict Management, Strategic Thinking, Cultural Diversity, Global Marketing, Emerging Technologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      747 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Lausanne

      Doping : Sports, Organizations and Sciences

      Skills you'll gain: Laboratory Testing, Biochemistry, Pharmacology, Culture, Social Sciences, Sociology, Arbitration, Cultural Diversity, Law, Regulation, and Compliance, Ethical Standards And Conduct, Governance, Behavioral Economics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      364 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Digital Advertising

      Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Pay Per Click Advertising, Paid media, Digital Marketing, Data Ethics, Business Metrics, Return On Investment, Augmented Reality, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      415 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidade de São Paulo

      Inove na gestão de equipes e negócios: O crescimento da empresa

      Skills you'll gain: Talent Management, Team Management, Product Development, Business Planning, Decision Making, Agile Product Development, Operational Analysis, Strategic Prioritization, Leadership, Business Priorities, Business Strategy, Culture Transformation, A/B Testing, Scalability, Employee Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      263 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Marketing Analytics with Meta

      Skills you'll gain: A/B Testing, Marketing Analytics, Advertising Campaigns, Campaign Management, Presentations, Marketing, Marketing Effectiveness, Paid media, Social Media Campaigns, Advertising, Digital Advertising, Marketing Strategies, Facebook, Data-Driven Decision-Making, Data Analysis, Brand Awareness, Key Performance Indicators (KPIs), Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      227 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Interactive Brokers

      Forex - Trading Around the World

      Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Market Data, Market Dynamics, Investments, Product Knowledge, Profit and Loss (P&L) Management, Market Analysis, Order Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      204 reviews

      Beginner · Course · 1 - 4 Weeks

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    1…363738…172

    In summary, here are 10 of our most popular sports marketing courses

    • International Business II: University of New Mexico
    • Healthcare Marketplace: University of Minnesota
    • Developing Innovative Ideas for Product Leaders: University of Maryland, College Park
    • Pricing Strategy in Practice: University of Virginia
    • Reports, Dashboards, and Customer Success in Salesforce: Salesforce
    • Introducción al Marketing: University of Pennsylvania
    • Introducción al mundo de las negociaciones: Universidad Nacional Autónoma de México
    • Doping : Sports, Organizations and Sciences: University of Lausanne
    • Introduction to Digital Advertising: University of Colorado Boulder
    • Inove na gestão de equipes e negócios: O crescimento da empresa: Universidade de São Paulo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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