• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Advanced Visualizations using Tableau

      Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Data Analysis, Geospatial Mapping, Advanced Analytics, Spatial Analysis, Data Manipulation, Forecasting

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Project Management Best Practices using Agile and Scrum

      Skills you'll gain: Agile Methodology, Sprint Retrospectives, Agile Project Management, Agile Software Development, Team Management, Change Management, Team Building, Backlogs, Kanban Principles, Sprint Planning, Organizational Leadership, Project Management, Communication

      Intermediate · Course · 3 - 6 Months

    • U

      University of Maryland, College Park

      Sports Marketing and Today's College Athlete

      Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Social Media Content, Branding, Brand Management, Business Marketing, Marketing Strategies, Market Opportunities, Legal Research

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Practical Cyber Hacking Skills for Beginners

      Skills you'll gain: Penetration Testing, Cyber Security Assessment, Network Security, Cybersecurity, Cyber Attacks, Incident Response, Firewall, Hardening, Information Systems Security, Application Security, Vulnerability Scanning, Malware Protection, Command-Line Interface, Linux Commands, Network Analysis

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Project Network

      Data Querying in C#: Ecommerce Analytics API

      Skills you'll gain: Relational Databases, API Design, ASP.NET, Object-Relational Mapping, Databases, Query Languages, Back-End Web Development, Application Programming Interface (API), Restful API, Code Review, Database Design, SQL, Data Access, Data Manipulation, JSON, C# (Programming Language)

      Intermediate · Guided Project · Less Than 2 Hours

    • T

      Tecnológico de Monterrey

      Criando uma estratégia digital vencedora

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Social Media Strategy, Web Content, Content Strategy, Digital Advertising, Web Analytics and SEO, Content Creation, Email Marketing, Digital Communications, E-Commerce, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Inside Sales: Crafting Effective Outreach

      Skills you'll gain: Inside Sales, Generative AI Agents, AI Personalization, Sales Development, Sales Process, Sales Enablement, Sales Strategy, Prompt Engineering, ChatGPT, Marketing Automation, HubSpot CRM, Personalized Service, Content Performance Analysis, Workflow Management, Customer Engagement, Customer Relationship Management (CRM) Software, Business Process Automation, Campaign Management

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      B

      Banco Interamericano de Desarrollo

      Design de projetos de governo digital

      Skills you'll gain:

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Créer une présentation d’entreprise avec Piktochart

      Skills you'll gain: Presentations, User Accounts, Account Management, Data Visualization, Data Storytelling, Content Creation

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Publier des designs sur Slack avec Canva pour entreprises

      Skills you'll gain: Slack (Software), Marketing Materials, Marketing Design, Collaborative Software, Shared Media, Multimedia, Content Creation, Social Media Content, Calendar Management, User Accounts, Cloud-Based Integration

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Wie können Sie mit Pinterest Shopping starten

      Skills you'll gain: Pinterest, Product Promotion, Advertising, Marketing Materials, Product Knowledge, Merchandise Displays, E-Commerce

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      G

      Goldman Sachs

      Goldman Sachs 10,000 Women के साथ, निधिकरण के मूल सिद्धांत

      Skills you'll gain: Grant Applications, Business Development, Entrepreneurship, Financial Analysis, Fundraising, Business Strategies, Cash Flow Forecasting, Financial Planning, Finance, Loans, Mergers & Acquisitions, Communication

      Mixed · Course · 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    social media marketing in practice
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…357358359…366

    In summary, here are 10 of our most popular social media marketing courses

    • Advanced Visualizations using Tableau: University of Colorado Boulder
    • Project Management Best Practices using Agile and Scrum: Packt
    • Sports Marketing and Today's College Athlete: University of Maryland, College Park
    • Practical Cyber Hacking Skills for Beginners: Packt
    • Data Querying in C#: Ecommerce Analytics API: Coursera Project Network
    • Criando uma estratégia digital vencedora: Tecnológico de Monterrey
    • GenAI for Inside Sales: Crafting Effective Outreach: Coursera Instructor Network
    • Design de projetos de governo digital: Banco Interamericano de Desarrollo
    • Créer une présentation d’entreprise avec Piktochart: Coursera Project Network
    • Publier des designs sur Slack avec Canva pour entreprises: Coursera Project Network

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok