What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

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Find the Best Social Media Marketing Course for Your Goals

Status: Free
Coursera Project Network
Créer des diagrammes de Buyer Persona avec Creately
Skills you'll gain: Persona Development, Business Modeling, Customer Analysis, Marketing Collateral, User Accounts, Collaborative Software
Beginner · Guided Project · Less Than 2 Hours
Status: New
Status: Free Trial
Board Infinity
Mastering BFSI Interviews: Resumes & Mock Interviews
Skills you'll gain: Professional Networking, Interviewing Skills, Finance, Financial Analysis, Banking, Verbal Communication Skills, Branding, Relationship Building, LinkedIn, Business Writing, Presentations, Communication
Beginner · Course · 1 - 3 Months
University of Maryland, College Park
New Map for Product Managers: Superpower Grand Strategies
Skills you'll gain: Strategic Partnership, Demography, Forecasting, Market Trend, Global Marketing, Market Dynamics, Economics, International Relations, Economic Development, Socioeconomics, Environmental Issue, Financial Systems, Business Strategy, Strategic Decision-Making
Beginner · Course · 1 - 3 Months
Status: New
Coursera Instructor Network
Transforming Exploratory Data Analysis with AI
Skills you'll gain: Generative AI, Exploratory Data Analysis, Data Ethics, OpenAI, Data-Driven Decision-Making, Analytical Skills, Artificial Intelligence, Data Analysis, Prompt Engineering, Pandas (Python Package), Automation, Data Visualization Software, Descriptive Statistics
Intermediate · Course · 1 - 3 Months
Erasmus University Rotterdam
지속 가능한 금융의 원칙
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Business Ethics, Asset Management, Finance, Corporate Communications, Risk Management, Business Strategy, Environmental Management Systems, Insurance, Stakeholder Management, Business Modeling, Environmental Policy
Intermediate · Course · 1 - 3 Months
Status: New
Status: Free Trial
University of Illinois Urbana-Champaign
Wetland Conservation Through a Human Lens
Skills you'll gain: Community Outreach, Cultural Diversity, Policy Analysis, Social Sciences, Cultural Sensitivity, Environment and Resource Management, Environmental Issue, Environmental Policy, Natural Resource Management, Water Resources, Governance, Conflict Management
Intermediate · Course · 1 - 4 Weeks
Status: New
Coursera Instructor Network
GenAI for Sales Ops: Automating Workflow Efficiency
Skills you'll gain: Generative AI Agents, HubSpot CRM, Customer Relationship Management (CRM) Software, Sales Process, Business Workflow Analysis, Business Process Automation, Sales Management, Customer Relationship Management, Lead Generation, Workflow Management, Process Analysis, Sales Strategy, Sales, Automation, Data Entry, Operational Efficiency
Intermediate · Course · 1 - 4 Weeks
Coursera Project Network
Comment intégrer des applications dans le tableau de bord Hootsuite
Skills you'll gain: Slack (Software), Social Media Management, Dashboard, Social Media, Collaborative Software, Facebook, Cloud-Based Integration
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Wie können Sie mit Pinterest Shopping starten
Skills you'll gain: Pinterest, Product Promotion, Advertising, Marketing Materials, Product Knowledge, Merchandise Displays, E-Commerce
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Packt
Full Stack Twitter Clone – API Development
Skills you'll gain: Node.JS, Back-End Web Development, Scalability, Server Side, Authentications, Application Programming Interface (API), Secure Coding, Restful API, User Accounts, Data Modeling, Middleware, MongoDB, JSON, Real Time Data, Databases
Intermediate · Course · 1 - 4 Weeks
Coursera Project Network
Cómo vincular cuentas de anuncios de Meta Business
Skills you'll gain: Facebook, Online Advertising, Advertising Campaigns, Digital Advertising, Social Media Marketing, Advertising, Social Media, Payment Processing
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Construire votre audience sur Facebook Audience Insights
Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular social media marketing courses

Créer des diagrammes de Buyer Persona avec Creately: Coursera Project Network
Mastering BFSI Interviews: Resumes & Mock Interviews: Board Infinity
New Map for Product Managers: Superpower Grand Strategies: University of Maryland, College Park
Transforming Exploratory Data Analysis with AI: Coursera Instructor Network
지속 가능한 금융의 원칙: Erasmus University Rotterdam
Wetland Conservation Through a Human Lens: University of Illinois Urbana-Champaign
GenAI for Sales Ops: Automating Workflow Efficiency: Coursera Instructor Network
Comment intégrer des applications dans le tableau de bord Hootsuite: Coursera Project Network
Wie können Sie mit Pinterest Shopping starten: Coursera Project Network
Full Stack Twitter Clone – API Development: Packt

Social Media Marketing Courses