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    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

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    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      C

      CVS Health

      CVS Health Call Center Customer Service

      Skills you'll gain: Active Listening, Call Center Experience, De-escalation Techniques, Greeting Customers, Growth Mindedness, Customer Service, Empathy, Interviewing Skills, Cross Selling, Retail Sales, Data Entry, Customer Relationship Building, Verbal Communication Skills, Upselling, Teamwork, Customer Complaint Resolution, Conflict Management, Product Knowledge, Retail Store Operations, Oral Comprehension

      4.7
      Rating, 4.7 out of 5 stars
      ·
      360 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Scrum Master Certification: Scrum Methodologies

      Skills you'll gain: User Story, Backlogs, Sprint Planning, Risk Management, Agile Methodology, Management Reporting, Agile Project Management, Performance Reporting, Business Reporting, Prioritization, Project Estimation, Team Oriented, Estimation, Project Performance, Capacity Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      907 reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      Duke University

      Image and Video Processing: From Mars to Hollywood with a Stop at the Hospital

      Skills you'll gain: Image Analysis, Computer Vision, Digital Communications, Computer Graphics, Visualization (Computer Graphics), Medical Imaging, Applied Mathematics, Spatial Analysis, Advanced Mathematics, Linear Algebra, Matlab, Mathematical Modeling, Algorithms, Probability Distribution

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Leeds

      Foundations of Software Testing and Validation

      Skills you'll gain: Test Case, Software Testing, Software Quality Assurance, Quality Assurance, User Acceptance Testing (UAT), Test Planning, Verification And Validation, Acceptance Testing, System Testing, Unit Testing, Functional Testing, Usability Testing, Integration Testing, Performance Testing, Software Development Life Cycle

      4.6
      Rating, 4.6 out of 5 stars
      ·
      354 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Programa Especializado en Gerencia de Proyectos Complejos

      Skills you'll gain: Project Scoping, Scope Management, Feasibility Studies, Work Breakdown Structure, Cost Estimation, Project Management Life Cycle, Cost Management, Requirements Management, Earned Value Management, Project Schedules, Project Management Institute (PMI) Methodology, Estimation, Project Portfolio Management, Project Risk Management, Program Management, Strategic Planning, Crisis Management, Issue Tracking, Project Documentation, Project Management

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Alberta Machine Intelligence Institute

      Machine Learning: Algorithms in the Real World

      Skills you'll gain: Supervised Learning, Feature Engineering, Machine Learning Algorithms, Data Ethics, Applied Machine Learning, Data Quality, Data Processing, MLOps (Machine Learning Operations), Jupyter, Data Validation, Machine Learning, Business Operations, Data Cleansing, Product Lifecycle Management, Ethical Standards And Conduct, Classification And Regression Tree (CART), Data Transformation, Operational Analysis, Verification And Validation, Business Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • B

      Board Infinity

      Introduction to Technical Writing

      Skills you'll gain: Technical Writing, Technical Documentation, Technical Communication, Software Documentation, Graphic and Visual Design, Design Elements And Principles, Typography, Augmented and Virtual Reality (AR/VR), Collaborative Software, Proofreading, Peer Review, Multimedia, Version Control

      4.3
      Rating, 4.3 out of 5 stars
      ·
      319 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Strategy

      Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Business Modeling, Strategic Decision-Making, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Analysis

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Use Canva to Design Digital Course Collateral

      Skills you'll gain: Canva (Software), Color Theory, Developing Training Materials, Digital Design, Design Elements And Principles, Graphic Design, Creative Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Fundamentals of Digital Marketing

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Psychology, Network Model

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Business English: Making Presentations

      Skills you'll gain: Presentations, Sales Presentation, Persuasive Communication, Microsoft PowerPoint, Public Speaking, Verbal Communication Skills, Data Visualization, Business Communication, Marketing Materials, English Language

      4.8
      Rating, 4.8 out of 5 stars
      ·
      761 reviews

      Intermediate · Course · 1 - 4 Weeks

    • T

      The State University of New York

      International Cyber Conflicts

      Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Risk, Cyber Operations, Cyber Governance, Diplomacy, Infrastructure Architecture, Conflict Management, Security Management, Political Sciences, Media and Communications, Psychology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…353637…265

    In summary, here are 10 of our most popular product marketing courses

    • CVS Health Call Center Customer Service: CVS Health
    • Scrum Master Certification: Scrum Methodologies: LearnQuest
    • Image and Video Processing: From Mars to Hollywood with a Stop at the Hospital: Duke University
    • Foundations of Software Testing and Validation: University of Leeds
    • Programa Especializado en Gerencia de Proyectos Complejos: Universidad de los Andes
    • Machine Learning: Algorithms in the Real World: Alberta Machine Intelligence Institute
    • Introduction to Technical Writing: Board Infinity
    • Business Strategy: University of Illinois Urbana-Champaign
    • Use Canva to Design Digital Course Collateral: Coursera Project Network
    • Fundamentals of Digital Marketing: University of Maryland, College Park

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Product Marketing

    Product marketing is the promotion and sales of a specific product or service to consumers, an ongoing process continuing throughout the product lifecycle. Successful product marketing seeks to maximize customer lifetime value by not only finding the right customers but retaining them over the long term. This is especially important in the era of digital products, where you can quickly lose users if you fail to keep them engaged on an ongoing basis.

    As with marketing more generally, successful product marketing starts with knowing your customer. Market research often combines qualitative analysis from customer surveys and interviews with data-driven customer analytics, which is an increasingly powerful approach with today’s wealth of data on buying behavior and product usage. These findings can be used to divide potential customers into groups as part of a market segmentation analysis, which can then be used to create personas that capture how different customers find and use your product.

    Product marketing teams use this information to formulate a marketing strategy that starts with the product launch, which may use digital, broadcast, or other marketing channels depending on the best way to reach your target customers. After launch, a marketing plan may include elements including subsequent advertising to find new customers, e-mail nurture sequences to keep current users engaged, and promotional offers for different market segments. Throughout this cycle, savvy product marketers may use A/B testing and extensive customer analytics to continually refine their efforts.‎

    Product marketing teams bring together a variety of skills, as this field brings together product development, marketing, and sales. Software developers must be able to work with product marketing teams to incorporate customer insights into app functionality and user experience (UX). Graphic designers are needed to help develop a visual brand identity for products that will appeal to target customers. And digital marketing specialists and copywriters work to analyze and optimize communications around launch as well as ongoing nurture campaigns.

    Advertising and marketing managers are responsible for determining overarching product marketing strategy and coordinating the work of these teams to ensure that marketing plans are executed successfully and on schedule. According to the Bureau of Labor Statistics, professionals in these managerial roles earned a median annual salary of $135,900 in 2019. Advertising and marketing managers may have a bachelor’s degree from a wide range of subjects, ranging from journalism to computer science to visual arts.‎

    Absolutely! Coursera has partnered with top-ranked universities such as the University of Virginia, the University of Illinois at Urbana-Champaign, and IE business school to offer a variety of courses and Specializations in product marketing and related subjects. You can learn remotely on a flexible schedule, enabling you to fit this valuable online education into your current work or family life. And, with significantly lower tuition than on-campus programs, learning online with Coursera is a great deal that practically sells itself.‎

    Before you start to learn product marketing, it’s important to have a background in consumer behavior, promotion, video production, public relations, or writing. That would help you on the creative side of product marketing. You might also have a tech-oriented background in data science, as much of today’s online product marketing is analyzed from online clicks, search results, and social media likes and follows. Having a background in sales, strategy, public relations, and media could also help you to learn product marketing. Other skills that might be useful before learning product marketing could also include an agreeable personality, good listening, and solid presentation skills. Becoming interested in product marketing means you might be enthusiastic about learning how products can evolve through marketing over the lifespan of a brand. This enthusiasm might apply to all kinds of products, from lawnmowers to apparel products.‎

    The kinds of people who are best suited for roles in product marketing are those who might have a creative take or a fresh outlook on products and online shopping, and those who know the tastes of target demographics for individual products. People who work in product marketing usually have the ability to gauge consumer preferences from online and offline sales and use the data from these sales to evolve or tweak their products to respond to consumers. These marketing professionals often also have extensive knowledge of the product’s benefits and can communicate these well to consumers, vendors, and manufacturers.‎

    If you are a person who loves to help develop the look and feel of a particular product, whether in software or in manufacturing, you may be a good fit for a role in product marketing. This type of role involves a mix of creative energies and analytical fundamentals. Product marketers may have brilliantly creative ideas for a product, but at the same time, need to balance those creative pursuits with the analytical insights gleaned from the data collected about the product. Learning product marketing may be right for you if you love how products get created, how they benefit the target audience, and what product additions can make the original product even more valuable.‎

    Online Product Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Product Marketing skills. Choose from a wide range of Product Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Product Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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