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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • C

      Copenhagen Business School

      The Neuromarketing Toolbox

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Data Collection, Psychological Evaluations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      198 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The State University of New York

      Data Analytics in Sports Law and Team Management

      Skills you'll gain: Event Management, Performance Analysis, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Analysis, Team Performance Management, Team Management, Health Technology, Data Ethics, Trend Analysis, Contract Negotiation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Building Your Freelancing Career

      Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Financial Data, Business Risk Management, Service Improvement, Tax Preparation, Business Process Automation, Budget Management, Business Strategy, Contract Management, Peer Review, Financial Analysis, Financial Forecasting, Small Business Accounting, Customer experience improvement, Sales Process, Client Services, Market Analysis, Team Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      415 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Wharton Business Foundations Capstone

      Skills you'll gain: Marketing Planning, Peer Review, Analysis, Business Planning, Business Analysis, Product Development, Entrepreneurship, Feasibility Studies, Strategic Thinking, New Business Development, Marketing Strategies, Business

      4.6
      Rating, 4.6 out of 5 stars
      ·
      382 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      商务基础 (中文版)

      Skills you'll gain: Financial Statements, Operations Management, Financial Statement Analysis, Return On Investment, Business Process Improvement, Inventory Management System, Business Operations, Process Analysis, Operational Efficiency, Financial Accounting, Financial Reporting, Capital Budgeting, Marketing, Finance, Financial Modeling, Strategic Marketing, Marketing Strategies, Brand Management, Business Planning, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      339 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Behavioral Marketing

      Skills you'll gain: Customer Retention, Marketing Strategies, Digital Marketing, Growth Strategies, Customer Acquisition Management, Customer Relationship Management, E-Commerce, Marketing Effectiveness, Customer Engagement, Email Marketing, Social Media Marketing, Marketing Automation, Persona Development, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Università Bocconi

      Gestión de las empresas de alimentación y bebidas

      Skills you'll gain: Food and Beverage, Hospitality Management, Growth Strategies, Global Marketing, Product Marketing, Business Strategy, Consumer Behaviour, Brand Management, Innovation, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      860 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Product Management Essentials

      Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, New Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Roadmaps, Product Strategy, Cross-Functional Team Leadership, Marketing, Market Opportunities, Product Design, Agile Methodology, User Experience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      326 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Hacer negocios en América Latina

      Skills you'll gain: Business Strategy, Innovation, International Finance, Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economic Development, Entrepreneurship, Corporate Sustainability, Socioeconomics, Strategic Partnership, New Business Development, Corporate Strategy, Business Modeling, Competitive Analysis, Business, Political Sciences

      4.8
      Rating, 4.8 out of 5 stars
      ·
      469 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Wharton Business and Financial Modeling Capstone

      Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Business Analytics, Risk Modeling, Microsoft Excel, Financial Analysis, Regression Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      500 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The Chinese University of Hong Kong

      Doing Business in China

      Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      604 reviews

      Beginner · Specialization · 3 - 6 Months

    • N

      Northwestern University

      Career 911: Your Future Job in Medicine and Healthcare

      Skills you'll gain: Verbal Communication Skills, Communication, Healthcare Industry Knowledge, Public Speaking, Professional Development, Leadership, Relationship Building, Personal Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      170 reviews

      Mixed · Course · 1 - 3 Months

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    1…343536…172

    In summary, here are 10 of our most popular sports marketing courses

    • The Neuromarketing Toolbox: Copenhagen Business School
    • Data Analytics in Sports Law and Team Management: The State University of New York
    • Building Your Freelancing Career: California Institute of the Arts
    • Wharton Business Foundations Capstone: University of Pennsylvania
    • 商务基础 (中文版): University of Pennsylvania
    • Behavioral Marketing: Simplilearn
    • Gestión de las empresas de alimentación y bebidas: Università Bocconi
    • Product Management Essentials: University of Maryland, College Park
    • Hacer negocios en América Latina: Tecnológico de Monterrey
    • Wharton Business and Financial Modeling Capstone: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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