• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • U

      University of Illinois Urbana-Champaign

      العمل الجماعي والإبداع

      Skills you'll gain: Creativity, Professional Development, Teamwork, Team Building, Creative Thinking, Brainstorming, Collaboration, Innovation, Cognitive flexibility, Open Mindset, Influencing, Communication, Critical Thinking

      4.3
      Rating, 4.3 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 3 Months

    • K

      Kennesaw State University

      Ethical AI Use

      Skills you'll gain: Prompt Engineering, Data Ethics, ChatGPT, Generative AI, Ethical Standards And Conduct, Artificial Intelligence, Natural Language Processing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Digital Channel Planning Strategy

      Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, E-Commerce, Customer Relationship Management (CRM) Software, Marketing Analytics, Customer Service, Web Applications

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Delivering Value and Managing Stakeholders in Agile

      Skills you'll gain: Agile Project Management, Agile Methodology, Risk Management, Stakeholder Management, Team Leadership, User Story, Leadership, Conflict Management, Earned Value Management, Communication, Value Engineering, Contract Management, Prioritization

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Salesforce Platform App Builder

      Skills you'll gain: Application Deployment, Salesforce, Dashboard, Business Process Automation, Salesforce Development, Process Design, Workflow Management, Data Modeling, Data Presentation, User Experience Design, Data Management, System Support, Data Access, Performance Tuning, Automation, Authorization (Computing), Database Design, Cloud Applications, UI Components, Customer Relationship Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Decoding AI: A Deep Dive into AI Models and Predictions

      Skills you'll gain: Generative AI, Data Ethics, Data Analysis, Data-Driven Decision-Making, Data Literacy, Artificial Intelligence, Predictive Modeling, Machine Learning, Media and Communications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea una Declaración de Misión y Visión con Canva

      Skills you'll gain: Presentations, Canva (Software), Marketing Design, Creative Design, Graphic and Visual Design, Marketing Materials, Data Visualization

      4.9
      Rating, 4.9 out of 5 stars
      ·
      12 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      R

      Radio y Televisión Española

      Posicionamiento en redes: estrategias de contenido.

      Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Content Strategy, Media and Communications, Content Creation, Network Analysis, Digital Communications, Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Social Determinants of Health: Planetary Health

      Skills you'll gain: Scatter Plots, Health Policy, Environmental Science, Data Analysis, Community Health, Environmental Issue, Regression Analysis, Systems Thinking, Public Health and Disease Prevention, Public Health, Forecasting, Social Justice

      Beginner · Course · 1 - 3 Months

    • U

      Universidad de Palermo

      Product Management, Visión y Estrategia

      Skills you'll gain: Product Strategy, Product Management, Marketing Communications, Business Modeling, Strategic Marketing, Product Lifecycle Management, Market Dynamics, Customer experience strategy (CX), Value Propositions, Marketing Channel, Competitive Analysis

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      The "Who" of the Marketing Strategy:Segmentation & Targeting

      Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement

      Beginner · Course · 1 - 4 Weeks

    • S

      S.P. Jain Institute of Management and Research

      Introduction to Strategic Brand Management

      Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Target Audience, B2B Sales

      Beginner · Course · 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    genai for social media marketing specialists
    social media marketing and brand advocacy
    1…289290291…372

    In summary, here are 10 of our most popular social media marketing courses

    • العمل الجماعي والإبداع: University of Illinois Urbana-Champaign
    • Ethical AI Use: Kennesaw State University
    • Digital Channel Planning Strategy: Digital Marketing Institute
    • Delivering Value and Managing Stakeholders in Agile: Packt
    • Salesforce Platform App Builder: LearnKartS
    • Decoding AI: A Deep Dive into AI Models and Predictions: University of Michigan
    • Crea una Declaración de Misión y Visión con Canva: Coursera Project Network
    • Posicionamiento en redes: estrategias de contenido.: Radio y Televisión Española
    • Social Determinants of Health: Planetary Health: University of Minnesota
    • Product Management, Visión y Estrategia: Universidad de Palermo

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok