What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

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Find the Best Social Media Marketing Course for Your Goals

Status: New
Status: Free Trial
Packt
Delivering Value and Managing Stakeholders in Agile
Skills you'll gain: Agile Project Management, Agile Methodology, Risk Management, Stakeholder Management, Team Leadership, User Story, Leadership, Conflict Management, Earned Value Management, Communication, Value Engineering, Contract Management, Prioritization
Intermediate · Course · 1 - 4 Weeks
Status: New
Universidades Anáhuac
Maya Culture in Yucatan
Skills you'll gain: Ancient History, Culture, Anthropology, World History, Social Sciences, Sociology, Cultural Diversity, Timelines, Art History
Beginner · Course · 1 - 3 Months
Shanghai Jiao Tong University
The amazing world of the ethnic groups of Yunnan Province
Skills you'll gain: Language Learning, Culture, English Language, Cultural Diversity, Liberal Arts, Performing Arts, Diversity Awareness, Anthropology, Social Studies, Music, Demography
4.6
Rating, 4.6 out of 5 stars
9 reviews
Intermediate · Course · 1 - 3 Months
Kennesaw State University
Ethical AI Use
Skills you'll gain: Prompt Engineering, Data Ethics, ChatGPT, Generative AI, Ethical Standards And Conduct, Artificial Intelligence, Natural Language Processing
4.9
Rating, 4.9 out of 5 stars
9 reviews
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
برنامج سلاك للتواصل مع فريق العمل باحترافيّة
Skills you'll gain: Slack (Software), Collaborative Software, Strategic Communication, Internal Communications, Team Building, Organizational Skills, Cloud-Based Integration
4.9
Rating, 4.9 out of 5 stars
17 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Building No-Code Apps with AppSheet: Automation
Skills you'll gain: Business Process Automation, Automation, Process Design, Business Process, Workflow Management, Google Workspace, Document Management, Email Marketing, Natural Language Processing, Business Reporting
4.3
Rating, 4.3 out of 5 stars
6 reviews
Intermediate · Course · 1 - 3 Months
Northeastern University
Intro to Strategic Management for Healthcare Organizations
Skills you'll gain: Customer Analysis, Business Strategy, Competitive Analysis, Organizational Strategy, Strategic Decision-Making, Healthcare Industry Knowledge, Market Analysis, Operational Analysis, Business, Company, Product, and Service Knowledge, Environmental Management Systems
4.7
Rating, 4.7 out of 5 stars
6 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Arizona State University
Curiosity: A Necessary Ingredient for Successful Innovation
Skills you'll gain: Curiosity, Design Thinking, Persona Development, Innovation, Customer Analysis, Target Audience, Customer Insights, Market Research, Entrepreneurship, Customer Engagement, Problem Solving, Communication
4.8
Rating, 4.8 out of 5 stars
10 reviews
Beginner · Course · 1 - 3 Months
Coursera Project Network
Marketing with Zapier & ChatGPT: Automated Content Calendars
Skills you'll gain: Marketing Automation, Application Programming Interface (API), Google Sheets, Calendar Management, ChatGPT, Content Creation, Digital Marketing, Content Marketing, Prompt Engineering, Social Media Content, Automation, Content Strategy
3.5
Rating, 3.5 out of 5 stars
6 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
Fundação Instituto de Administração
Globalização, Impacto Social e Mundo Digital
Skills you'll gain: Diversity and Inclusion, Internet Of Things, Emerging Technologies, Environmental Social And Corporate Governance (ESG), Payment Systems, Corporate Sustainability, FinTech, Business Technologies, International Relations, Blockchain, Business Strategies, Digital Transformation, International Finance, Digital Assets, Global Marketing, Performance Measurement, Technology Strategies, Supply Chain, Investments
4.9
Rating, 4.9 out of 5 stars
16 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Radio y Televisión Española
Posicionamiento en redes: estrategias de contenido.
Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Content Strategy, Media and Communications, Content Creation, Network Analysis, Digital Communications, Research
4.8
Rating, 4.8 out of 5 stars
10 reviews
Beginner · Course · 1 - 4 Weeks
S.P. Jain Institute of Management and Research
Introduction to Strategic Brand Management
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Target Audience, B2B Sales
Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

Delivering Value and Managing Stakeholders in Agile: Packt
Maya Culture in Yucatan: Universidades Anáhuac
The amazing world of the ethnic groups of Yunnan Province: Shanghai Jiao Tong University
Ethical AI Use: Kennesaw State University
برنامج سلاك للتواصل مع فريق العمل باحترافيّة: Coursera Project Network
Building No-Code Apps with AppSheet: Automation: Google Cloud
Intro to Strategic Management for Healthcare Organizations: Northeastern University
Curiosity: A Necessary Ingredient for Successful Innovation: Arizona State University
Marketing with Zapier & ChatGPT: Automated Content Calendars: Coursera Project Network
Globalização, Impacto Social e Mundo Digital: Fundação Instituto de Administração

Social Media Marketing Courses