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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Use Canva to Create Desktop and Mobile-friendly Web Pages.

      Skills you'll gain: Canva (Software), Web Design and Development, Web Applications, Web Content, Digital Publishing, Graphic and Visual Design Software, Visual Design, User Accounts

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.4K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategy Formulation

      Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Market Analysis, Global Marketing, Value Propositions, Market Dynamics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      International Business

      Skills you'll gain: Global Marketing, Intellectual Property, Supply Chain, Business Ethics, International Finance, Risk Analysis, Supply Chain Management, Transportation Management, Business Risk Management, Economic Development, Strategic Sourcing, Target Market, Financial Market, Logistics, Market Opportunities, Economics, International Relations, Organizational Structure, Competitive Analysis, Marketing Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      446 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Effective Compliance Programs

      Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Compliance Reporting, Compliance Auditing, Internal Communications, Procedure Development, Continuous Monitoring, Culture Transformation, Disciplinary Procedures, Industrial and Organizational Psychology, Ethical Standards And Conduct, Psychology

      4.9
      Rating, 4.9 out of 5 stars
      ·
      798 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Pipelines, Dashboard, Collaborative Software, Team Oriented

      4.6
      Rating, 4.6 out of 5 stars
      ·
      932 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

      Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Ideation, Innovation, Business Strategies, Customer Insights, Market Analysis, New Business Development, Competitive Analysis, Value Propositions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • M

      Michigan State University

      Design and Make Infographics (Project-Centered Course)

      Skills you'll gain: Infographics, Adobe Illustrator, Graphic and Visual Design, Data Mapping, Typography, Design Elements And Principles, Graphical Tools, Storytelling, Color Theory

      4.6
      Rating, 4.6 out of 5 stars
      ·
      955 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Pricing Strategy

      Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fundamentos Empresariales

      Skills you'll gain: Operations Management, Process Analysis, Balance Sheet, Operational Efficiency, Financial Statement Analysis, Financial Statements, Finance, Production Management, Financial Accounting, Capital Budgeting, Branding, Financial Modeling, Financial Analysis, Brand Strategy, Strategic Marketing, Marketing, Analysis, Business Analysis, Business, Business Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      441 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Omnichannel Retail Strategy

      Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Digital Transformation, Organizational Strategy, Human Resources, Employee Engagement, Supply Chain Management, E-Commerce, Customer experience strategy (CX), Supply Chain, Brand Strategy, Analytics, Brand Management, Business Analytics, Marketing Strategies, Customer Insights, Brand Loyalty

      4.7
      Rating, 4.7 out of 5 stars
      ·
      389 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Web Design: Strategy and Information Architecture

      Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, User Experience Design, Web Design, Wireframing, User Research, Mockups, Usability Testing, Agile Methodology, Waterfall Methodology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • K

      Kennesaw State University

      Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

      Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Business Process, Customer Relationship Management, Entrepreneurship, Target Market, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      654 reviews

      Beginner · Course · 1 - 3 Months

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    1…262728…172

    In summary, here are 10 of our most popular sports marketing courses

    • Use Canva to Create Desktop and Mobile-friendly Web Pages.: Coursera Project Network
    • Strategy Formulation: Copenhagen Business School
    • International Business: University of Colorado Boulder
    • Effective Compliance Programs: University of Pennsylvania
    • Introduction to CRM with HubSpot: Coursera Project Network
    • Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship: University of Maryland, College Park
    • Design and Make Infographics (Project-Centered Course): Michigan State University
    • Pricing Strategy: IE Business School
    • Fundamentos Empresariales: University of Pennsylvania
    • Omnichannel Retail Strategy: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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