What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

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Find the Best Social Media Marketing Course for Your Goals

Status: Free Trial
Tecnológico de Monterrey
Design and innovation of business model
Skills you'll gain: Business Modeling, Business Architecture, Entrepreneurship, Storytelling, Design Thinking, Business Strategy, Strategic Planning, Innovation, Business Process, Systems Thinking, Presentations, Media and Communications, Business Analysis, Business Research, Market Opportunities, Data Visualization, Value Propositions, Competitive Analysis
3.9
Rating, 3.9 out of 5 stars
8 reviews
Advanced · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Presenta datos y gráficos con Canva
Skills you'll gain: Presentations, Canva (Software), Sales Presentations, Sales Presentation, Data Visualization, Dashboard, Multimedia
4.4
Rating, 4.4 out of 5 stars
22 reviews
Intermediate · Guided Project · Less Than 2 Hours
Yale University
宇宙之旅：展现生命 (Journey of the Universe: The Unfolding of Life)
Skills you'll gain: Environment, Liberal Arts, Life Sciences, Culture, Social Studies, General Science and Research, Research, Environmental Science, Physical Science, Biology, Timelines, Physics, Storytelling, Investigation
4.9
Rating, 4.9 out of 5 stars
11 reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
Fractal Analytics
Responsible AI - Principles and Ethical Considerations
Skills you'll gain: Data Ethics, Artificial Intelligence, Ethical Standards And Conduct, Information Privacy, Data Security, Governance, Data Integrity, Data-Driven Decision-Making, Diversity Awareness, Machine Learning, Data Validation, Regulation and Legal Compliance, Algorithms
4.4
Rating, 4.4 out of 5 stars
17 reviews
Intermediate · Course · 1 - 3 Months
Status: Free Trial
University of California, Davis
Digital Strategies: Managing Sociotechnological Co-Evolution
Skills you'll gain: Data Ethics, Technology Strategies, Digital Transformation, Machine Learning, Technology Solutions, Sociology, Social Sciences, Artificial Intelligence, Social Justice, Innovation, Business Ethics, Change Management, Emerging Technologies, Human Computer Interaction, Policy Analysis, Economics
4.8
Rating, 4.8 out of 5 stars
9 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
IE Business School
Scaling Product and Processes
Skills you'll gain: Growth Strategies, Entrepreneurship, Performance Measurement, Key Performance Indicators (KPIs), Go To Market Strategy, Sales Management, Product Management, Sales Strategy, Product Development, Operational Efficiency, Business Strategies, Price Negotiation, Customer Acquisition Management, Customer Insights, Fundraising
4.6
Rating, 4.6 out of 5 stars
13 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Cómo hacer invitaciones en Canva
Skills you'll gain: Canva (Software), Graphical Tools, Design, Creative Design, Design Software, Graphic Design
4.9
Rating, 4.9 out of 5 stars
16 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: New
Coursera Instructor Network
GenAI for Customer Journey Mapping
Skills you'll gain: Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Real Time Data, Data-Driven Decision-Making, Predictive Analytics, Artificial Intelligence, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Choosing an Objective for a Facebook Ad Campaign
Skills you'll gain: Facebook, Advertising Campaigns, Lead Generation, Social Media, Social Media Marketing, Digital Advertising, Campaign Management
4.6
Rating, 4.6 out of 5 stars
9 reviews
Intermediate · Guided Project · Less Than 2 Hours
Coursera Project Network
CNNs with TensorFlow: Basics of Machine Learning
Skills you'll gain: Tensorflow, Keras (Neural Network Library), Matplotlib, Artificial Neural Networks, Image Analysis, Deep Learning, Computer Vision, Applied Machine Learning, Python Programming
Intermediate · Guided Project · Less Than 2 Hours
Status: Free
Goldman Sachs
Fundamentos de Financiamento com o 10,000 Women da Goldman Sachs
Skills you'll gain: Finance, Business Development, Financial Analysis, Business Strategy, Entrepreneurship, Financial Management, Grant Writing, Loans, Financial Planning, Communication
4.8
Rating, 4.8 out of 5 stars
30 reviews
Mixed · Course · 1 - 4 Weeks
Columbia University
Blended Learning Toolkit
Skills you'll gain: Blended Learning, Education Software and Technology, Student Engagement, Learning Management Systems, Digital Transformation, Content Management Systems, Web Design and Development, Live Streaming
Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

Design and innovation of business model: Tecnológico de Monterrey
Presenta datos y gráficos con Canva: Coursera Project Network
宇宙之旅：展现生命 (Journey of the Universe: The Unfolding of Life): Yale University
Responsible AI - Principles and Ethical Considerations: Fractal Analytics
Digital Strategies: Managing Sociotechnological Co-Evolution: University of California, Davis
Scaling Product and Processes: IE Business School
Cómo hacer invitaciones en Canva: Coursera Project Network
GenAI for Customer Journey Mapping: Coursera Instructor Network
Choosing an Objective for a Facebook Ad Campaign: Coursera Project Network
CNNs with TensorFlow: Basics of Machine Learning: Coursera Project Network

Social Media Marketing Courses