• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free
      Free
      C

      Coursera Project Network

      Support Interactive Learning with Genially

      Skills you'll gain: Education Software and Technology, End User Training and Support, Virtual Environment

      4.9
      Rating, 4.9 out of 5 stars
      ·
      14 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Teaching Texts and Forms

      Skills you'll gain: Writing, Writing and Editing, Literacy, Storytelling, Language Competency, Creativity, Persuasive Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Google Slides en Español

      Skills you'll gain: Presentations, Google Workspace, Product Demonstration, Sales Presentations, Collaborative Software, Data Visualization, Multimedia, Data Sharing, Constructive Feedback, Version Control, File Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create Organizational Templates in Trello

      Skills you'll gain: Organizational Skills, Project Management Software, Workflow Management, Collaborative Software, Dashboard, User Accounts, Information Architecture

      4.5
      Rating, 4.5 out of 5 stars
      ·
      15 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • B

      Banco Interamericano de Desarrollo

      PM4R Agile: 5 pasos para gestión híbrida de proyectos

      Skills you'll gain: Agile Project Management, Project Implementation, Prioritization, Project Coordination, Project Planning, Project Management, Kanban Principles, Workflow Management, Team Motivation, Stakeholder Engagement

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Product and Service Development: Empathy Mapping with Miro

      Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, User Research, Business Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      33 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      University of Arizona

      Medicaid Policy & Politics

      Skills you'll gain: Medicare, Care Management, Health Equity, Healthcare Industry Knowledge, Health Policy, Health Administration, Health Care, Public Health and Disease Prevention, Policy Development, Long Term Care, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      52 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Brand Awareness Using Digital Brand Activation

      Skills you'll gain: Brand Awareness, Social Media Marketing, Target Audience, Brand Management, Brand Strategy, Digital Media Strategy, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain Para a Empresa

      Skills you'll gain: Blockchain, Digital Assets, FinTech, Business Transformation, Competitive Analysis, Governance, Cryptography, Market Opportunities, Business Analysis, Organizational Structure, Market Research, Digital Transformation, Solution Design, Financial Systems, Market Analysis, Emerging Technologies, Business Management, New Business Development, Feasibility Studies, Payment Systems

      4.9
      Rating, 4.9 out of 5 stars
      ·
      39 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Space is Everywhere

      Skills you'll gain: Journalism, Music, Culture, Media and Communications, Liberal Arts, Art History, Storytelling, Creativity, World History, Innovation, Science and Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      The Foundation of Video Editing

      Skills you'll gain: Video Editing, Editing, Video Production, Post-Production, Storytelling

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Duke University

      ESG Communication for Inclusive Dialogue

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Discussion Facilitation, Diversity and Inclusion, Interpersonal Communications, Social Justice, Communication, Cultural Responsiveness, Stakeholder Engagement, Active Listening, Sustainability Reporting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    social media marketing in practice
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…250251252…369

    In summary, here are 10 of our most popular social media marketing courses

    • Support Interactive Learning with Genially: Coursera Project Network
    • Teaching Texts and Forms: Johns Hopkins University
    • Google Slides en Español: Google Cloud
    • Create Organizational Templates in Trello: Coursera Project Network
    • PM4R Agile: 5 pasos para gestión híbrida de proyectos: Banco Interamericano de Desarrollo
    • Product and Service Development: Empathy Mapping with Miro: Coursera Project Network
    • Medicaid Policy & Politics: University of Arizona
    • Brand Awareness Using Digital Brand Activation: Coursera Instructor Network
    • Blockchain Para a Empresa: INSEAD
    • Space is Everywhere: University of Colorado Boulder

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok