• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Digital Marketing

    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Digital Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      G

      Google

      Marketing digital e e-commerce do Google

      Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Media Planning, Content Creation, A/B Testing, Online Advertising, Copywriting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      311 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google

      Google AI Essentials

      Skills you'll gain: Prompt Engineering, Generative AI, Workflow Management, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Artificial Intelligence, Process Optimization, ChatGPT, Productivity Software, Workforce Development, Strategic Thinking, Security Awareness, Diversity Awareness, Risk Management Framework, Digital Transformation, Innovation, Technical Writing, Emerging Technologies, Machine Learning Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      807 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      HTML, CSS, and Javascript for Web Developers

      Skills you'll gain: HTML and CSS, Javascript, Responsive Web Design, Ajax, Front-End Web Development, Web Design, Web Applications, Hypertext Markup Language (HTML), Browser Compatibility, Web Development, Cascading Style Sheets (CSS), Usability, Cross Platform Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Machine Learning

      Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Unsupervised Learning, Supervised Learning, Generative AI, Dimensionality Reduction, Reinforcement Learning, Deep Learning, Data Analysis, Regression Analysis, Statistical Inference, Applied Machine Learning, Machine Learning Algorithms, Data Processing, Machine Learning, Statistical Analysis, Data Access, Anomaly Detection, Classification And Regression Tree (CART), Scikit Learn (Machine Learning Library)

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.1K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Use Canva to Create Social Media Visuals for Business

      Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Data Visualization, Digital Publishing, Brand Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Digital Marketing

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Status: Free Trial
      Free Trial
      B

      Berklee

      The Business of Music Production

      Skills you'll gain: Music, Contract Negotiation, Musical Composition, Intellectual Property, Lawsuits, Peer Review, Music History, Active Listening, Legal Proceedings, Constructive Feedback, Law, Regulation, and Compliance, Ethical Standards And Conduct, Instrumental Music, Legal Strategy, Media Production, Professional Networking, Music Theory, Post-Production, Digital Assets, Business Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      TESOL Certificate, Part 2: Teach English Now!

      Skills you'll gain: Oral Comprehension, Learning Management Systems, Education Software and Technology, Literacy, Grammar, Technology Strategies, English Language, Language Competency, End User Training and Support, Language Learning, Emerging Technologies, Vocabulary, Innovation, Digital Transformation, Organizational Skills

      4.9
      Rating, 4.9 out of 5 stars
      ·
      4.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Virginia

      Introduction to Personal Branding

      Skills you'll gain: Branding, Brand Strategy, Brand Management, Personal Attributes, Digital Assets, Social Media, Personally Identifiable Information, Computer Security Awareness Training, Self-Awareness, Social Media Strategy, Information Privacy, Constructive Feedback

      4.4
      Rating, 4.4 out of 5 stars
      ·
      8.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Organizational Leadership

      Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Motivational Skills, Corporate Communications, Marketing Strategies, Marketing Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • D

      Duke University

      Oil & Gas Industry Operations and Markets

      Skills you'll gain: Market Dynamics, Energy and Utilities, Operating Cost, Transportation Operations, Production Process, Supply Chain, Market Data, Market Trend, Cost Estimation, Global Marketing, Market Analysis, International Finance, Natural Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategic Management and Innovation

      Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Organizational Strategy, Resource Management, Peer Review, Competitive Analysis, Innovation, Organizational Structure, Project Implementation, Market Analysis, Culture Transformation, Change Management, Business Strategies, Global Marketing, Strategic Communication, Strategic Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Beginner · Specialization · 3 - 6 Months

    Searches related to digital marketing

    digital marketing specialization
    digital marketing analytics
    digital marketing free
    digital marketing institute
    digital marketing specialist
    digital marketing certification
    digital marketing strategy
    digital marketing analytics in practice
    1…212223…281

    In summary, here are 10 of our most popular digital marketing courses

    • Marketing digital e e-commerce do Google: Google
    • Google AI Essentials: Google
    • HTML, CSS, and Javascript for Web Developers: Johns Hopkins University
    • IBM Machine Learning: IBM
    • Use Canva to Create Social Media Visuals for Business: Coursera Project Network
    • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign
    • The Business of Music Production: Berklee
    • TESOL Certificate, Part 2: Teach English Now!: Arizona State University
    • Introduction to Personal Branding: University of Virginia
    • Organizational Leadership: Northwestern University

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    Top digital marketing courses include programs from institutions like the University of Illinois, Meta, and Google. You can explore topics like SEO, social media marketing, email campaigns, analytics, and marketing strategy—all at your own pace.‎

    Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

    No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

    Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok