• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Competitive Strategy

    Competitive Strategy Courses Online

    Master competitive strategy for achieving business success. Learn about market analysis, competitive positioning, and strategic planning.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Competitive Strategy Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Product Launch and Post-Launch Management

      Skills you'll gain: Product Lifecycle Management, Product Quality (QA/QC), Quality Assurance, Product Management, Release Management, Sales Strategy, Performance Analysis, Product Development, Product Testing, Promotional Strategies, Marketing Planning, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), Continuous Monitoring, User Feedback, Data-Driven Decision-Making, Cross-Functional Collaboration

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Building a Strong Business Foundation

      Skills you'll gain: Business Modeling, Business Planning, Customer Analysis, User Research, Entrepreneurship, Financial Management, Market Research, Marketing Strategies, Business Development, Target Audience, Business Strategy, Email Marketing, Social Media Marketing, Value Propositions, Search Engine Optimization

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google Cloud

      Generative AI Leader

      Skills you'll gain: Prompt Engineering, Generative AI Agents, Generative AI, Google Cloud Platform, Google Workspace, Data Management, Productivity Software, Cloud Solutions, Unstructured Data, Large Language Modeling, Workflow Management, Data Governance, Strategic Thinking, Cloud Infrastructure, Information Privacy, Innovation, Artificial Intelligence, Organizational Strategy, Data Ethics, Technology Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      20 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      C

      Coursera

      Facebook Visuals: Enhance Photography & Design

      Skills you'll gain: Facebook, Drive Engagement, Photo Editing, Photography, Design, Graphic and Visual Design, Content Creation, Social Media Content, Content Strategy, Social Media, Typography, Color Theory

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Employee Engagement: Driving Real-Time Insights

      Skills you'll gain: Employee Engagement, Drive Engagement, HR Tech, People Analytics, AI Personalization, Generative AI, Employee Surveys, Human Resource Strategy, Employee Retention, Data Ethics, Real Time Data, Human Resources, User Feedback, Continuous Improvement Process

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Instagram Community: Build and Engage

      Skills you'll gain: Instagram, Drive Engagement, Social Media Management, Customer Engagement, Social Media, Social Media Content, Social Media Strategy, Community Development, Keyword Research

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Compensation: Smarter Pay Equity Analysis

      Skills you'll gain: Compensation Management, Compensation Analysis, Compensation Strategy, People Analytics, Generative AI, Workforce Planning, ChatGPT, Job Evaluation, Business Ethics, Predictive Analytics, Prompt Engineering, Human Resources, Artificial Intelligence, Human Resource Strategy

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Skills for a Modern Entrepreneur or Business Owner

      Skills you'll gain: Presentations, Financial Statement Analysis, Business Modeling, Blogs, Professional Development, Public Speaking, Spreadsheet Software, Business Planning, Customer Analysis, Professional Networking, Income Statement, Data Visualization, Personal Development, Excel Formulas, User Research, Financial Accounting, Balance Sheet, Entrepreneurship, Financial Management, Communication

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      W

      Whizlabs

      Exam Prep AZ-400: Microsoft DevOps Engineer Expert

      Skills you'll gain: CI/CD, Authorization (Computing), Package and Software Management, Infrastructure as Code (IaC), Azure DevOps, Continuous Delivery, Authentications, Application Deployment, Continuous Integration, DevSecOps, DevOps, Security Controls, Continuous Deployment, Git (Version Control System), Performance Tuning, Agile Methodology, Identity and Access Management, Version Control, Microsoft Azure, Collaborative Software

      Advanced · Specialization · 1 - 3 Months

    • Status: New
      New
      C

      Coursera

      YouTube Shorts: Create Winning Content

      Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Strategy, Content Creation, Storytelling, Video Editing, Drive Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Facebook Monetization: Collaborate with Brands

      Skills you'll gain: Facebook, Target Audience, Social Media Management, Social Media Strategy, Social Media Marketing, Content Strategy, Content Marketing, Goal Setting, Business Development, New Business Development, Live Streaming

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Business & Technology

      Skills you'll gain: Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Global Marketing, Entrepreneurship, Business Communication, Artificial Intelligence, Change Management, Organizational Leadership, Business Modeling, Generative AI, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Applied Machine Learning, New Product Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      65 reviews

      Intermediate · Specialization · 3 - 6 Months

    Competitive Strategy learners also search

    Strategy
    Brand Strategy
    Pricing Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    1…212223…238

    In summary, here are 10 of our most popular competitive strategy courses

    • Product Launch and Post-Launch Management: Microsoft
    • Building a Strong Business Foundation: Packt
    • Generative AI Leader: Google Cloud
    • Facebook Visuals: Enhance Photography & Design: Coursera
    • GenAI for Employee Engagement: Driving Real-Time Insights: Coursera Instructor Network
    • Instagram Community: Build and Engage: Coursera
    • GenAI for Compensation: Smarter Pay Equity Analysis: Coursera Instructor Network
    • Skills for a Modern Entrepreneur or Business Owner: Packt
    • Exam Prep AZ-400: Microsoft DevOps Engineer Expert: Whizlabs
    • YouTube Shorts: Create Winning Content: Coursera

    Frequently Asked Questions about Competitive Strategy

    Competitive strategy refers to the long-term plan of action that an organization implements in order to achieve its objectives and gain a sustainable competitive advantage in the market. It involves understanding the competitive landscape, identifying the strengths, weaknesses, opportunities, and threats of the organization, and making strategic decisions to position the organization in a way that outperforms its competitors. This strategy typically includes aspects such as pricing, product differentiation, target markets, marketing tactics, and resource allocation to create a distinct market position and increase the likelihood of success in the industry.‎

    To excel in Competitive Strategy, you would need to acquire the following skills:

    1. Strategic Thinking: This skill involves the ability to analyze complex situations, identify patterns, and develop long-term strategies that provide a competitive advantage.

    2. Market Analysis: Understanding market dynamics, competition, and consumer behavior is essential for formulating effective competitive strategies. This skill helps you identify growth opportunities and make informed decisions.

    3. Financial Analysis: Competent financial analysis allows you to evaluate the profitability, feasibility, and potential risks of various strategies. It helps you assess the financial impact of your competitive decisions.

    4. Data Analysis: Proficiency in data analysis enables you to gather, interpret, and draw insights from data sets. This skill helps you identify trends, evaluate the effectiveness of your strategies, and make data-driven decisions.

    5. Problem-Solving: As a strategist, you face complex business challenges. Enhancing your problem-solving skills enables you to think critically, identify alternative solutions, and select the most effective one.

    6. Communication: Effective communication skills are essential in competitive strategy. You need to articulate your ideas, present analysis, negotiate with stakeholders, and build consensus for your strategies.

    7. Leadership: A strategic leader must be able to influence and guide a team towards a common goal. Developing leadership skills can help you inspire, motivate, and drive organizational change.

    8. Project Management: Competence in project management ensures successful implementation of strategic initiatives. This skill involves planning, organizing resources, setting timelines, and monitoring progress towards achieving strategic objectives.

    9. Innovation: Constantly staying updated with emerging technologies, market trends, and industry disruptors is crucial for crafting innovative strategies that create a competitive edge.

    10. Ethical Decision-Making: Strong ethical decision-making skills are vital in competitive strategy. By considering the social, economic, and environmental impact, you can ensure your strategies are responsible and sustainable.

    Remember, honing these skills takes time, practice, and continuous learning.‎

    With competitive strategy skills, you can pursue various job opportunities in fields such as business management, consulting, marketing, entrepreneurship, and strategic planning. Some specific roles that require competitive strategy skills include:

    1. Business Development Manager: In this role, you will help identify and exploit strategic opportunities for growth, analyze market trends, and develop competitive strategies to increase market share and profitability.

    2. Management Consultant: As a management consultant, you will work with clients to analyze their market position, competitors, and industry landscape to develop effective competitive strategies and drive business performance.

    3. Marketing Manager: With competitive strategy skills, you can excel as a marketing manager, where you will be responsible for developing and implementing strategies to gain a competitive advantage, attract target customers, and increase sales and brand awareness.

    4. Strategic Planner: Strategic planners play a key role in organizations by conducting market research, identifying strategic opportunities, and developing plans to achieve business objectives while outperforming competitors.

    5. Entrepreneur: Many entrepreneurs benefit from competitive strategy skills to identify market opportunities, understand customer needs, build sustainable business models, and devise strategies to differentiate themselves from competitors.

    6. Investment Analyst: As an investment analyst, you can utilize your competitive strategy skills to analyze market trends, assess the competitive landscape, and make informed investment decisions to maximize returns.

    Remember, competitive strategy skills can be valuable across various industries and can open up opportunities in both corporate and entrepreneurial settings. Keep in mind that specific job requirements may vary depending on the industry and company you are interested in.‎

    People who are analytical, strategic thinkers, and have a strong interest in business and management are best suited for studying Competitive Strategy. This field requires individuals who can analyze market dynamics, identify competitive advantages, and develop effective strategies to outperform competitors. Additionally, individuals with a keen understanding of industry trends, consumer behavior, and a knack for problem-solving are likely to excel in studying Competitive Strategy.‎

    Some topics that you can study related to Competitive Strategy are:

    1. Strategic Management: Learn about the fundamentals of strategic planning and the various frameworks and models used in formulating competitive strategies.

    2. Industry Analysis: Understand different methods of analyzing industries and identifying competitive forces to gain insights into the overall competitiveness of markets.

    3. Competitive Advantage: Explore the sources of competitive advantage, such as cost leadership, differentiation, and focus strategies, and how they can be leveraged to outperform competitors.

    4. Market Segmentation and Targeting: Dive into the concepts of segmenting markets based on customer characteristics and needs, and selecting target segments to focus on for strategic advantage.

    5. Value Chain Analysis: Study the activities within an organization and how they create value, to identify opportunities for cost reduction and differentiation.

    6. Business Models: Learn about different business models and how they can be aligned with competitive strategies to ensure sustainable success in the market.

    7. Innovation and Disruption: Explore the role of innovation in gaining a competitive edge, understanding disruptive technologies, and managing industry disruptions.

    8. Competitive Intelligence: Develop skills in gathering and analyzing information about competitors' strategies, strengths, and weaknesses to inform decision-making and develop effective counterstrategies.

    9. Strategic Alliances and Mergers & Acquisitions: Gain insights into the role of alliances, partnerships, and mergers & acquisitions in achieving competitive advantage and expanding market presence.

    10. Competitive Strategy in Global Markets: Understand the unique challenges and opportunities of competing in different geographical markets and how to develop effective global strategies.

    Remember, this is just a starting point, and there are many more specific areas and subtopics within Competitive Strategy that you can explore based on your interests and goals.‎

    Online Competitive Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Competitive strategy refers to the long-term plan of action that an organization implements in order to achieve its objectives and gain a sustainable competitive advantage in the market. It involves understanding the competitive landscape, identifying the strengths, weaknesses, opportunities, and threats of the organization, and making strategic decisions to position the organization in a way that outperforms its competitors. This strategy typically includes aspects such as pricing, product differentiation, target markets, marketing tactics, and resource allocation to create a distinct market position and increase the likelihood of success in the industry. skills. Choose from a wide range of Competitive Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Competitive Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok