What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

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Find the Best Digital Marketing Course for Your Goals

University of Leeds
How to Get Into Web Development
Skills you'll gain: Web Design and Development, Web Development, Web Content Accessibility Guidelines, Web Design, Hypertext Markup Language (HTML), Front-End Web Development, Full-Stack Web Development, Data Security, Web Content, Back-End Web Development, Program Development, Cascading Style Sheets (CSS), Javascript, Information Privacy
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Board Infinity
Case-Based Frameworks for Mastering Management Consulting
Skills you'll gain: Management Consulting, Mergers & Acquisitions, Due Diligence, Business Consulting, Growth Strategies, Strategic Thinking, Price Negotiation, Market Opportunities, Business Strategy, Financial Analysis, Competitive Analysis, Market Analysis, Business Analysis, Product Strategy
Beginner · Course · 1 - 4 Weeks
IBM
Application Modernization for Enterprise Systems
Skills you'll gain: Event-Driven Programming, DevOps, Data Integration, z/OS, IBM Cloud, Hybrid Cloud Computing, CI/CD, Mainframe Technologies, Mainframe Computing, Cloud Applications, Application Deployment, Cloud-Based Integration, Data Access, Application Performance Management, Microservices, Application Programming Interface (API)
5
Rating, 5 out of 5 stars
7 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
How to get more followers by creating a tweet
Skills you'll gain: Social Media Content, Content Creation, Social Media, Social Media Marketing, Drive Engagement, Target Audience
Beginner · Guided Project · Less Than 2 Hours
SAS
Four Rare Machine Learning Skills All Data Scientists Need
Skills you'll gain: Predictive Modeling, Predictive Analytics, Marketing Analytics, Statistical Machine Learning, Machine Learning, Data Science, Applied Machine Learning, Statistical Analysis, Customer Retention, Technical Communication
Advanced · Course · 1 - 4 Weeks
Google Cloud
Business Transformation with Google Cloud em Português
Skills you'll gain: Business Transformation, Cloud Security, Digital Transformation, Innovation, Google Cloud Platform, Technology Strategies, Cloud Computing, Data Strategy, Proposal Development, Data-Driven Decision-Making, Business Solutions, Data Security, Cybersecurity
4.9
Rating, 4.9 out of 5 stars
16 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
University of Colorado System
Machine Learning for Marketers
Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Advanced Analytics, Supervised Learning, Dimensionality Reduction, Predictive Modeling, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Customer experience improvement, Personalized Service, Machine Learning, Regression Analysis
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
Google Cloud
Digital Transformation with Google Cloud - בעברית
Skills you'll gain: Innovation, Digital Transformation, Business Transformation, Organizational Change, Cloud Computing, Cloud Solutions, Google Cloud Platform, Technology Strategies, Business Solutions, User Research, Data Management
4.7
Rating, 4.7 out of 5 stars
10 reviews
Beginner · Course · 1 - 3 Months
Status: New
Packt
The Art of Doing Electronics for Everyone
Skills you'll gain: Electronics, Electronic Components, Basic Electrical Systems, Electronic Systems, Electrical Engineering, Semiconductors, Electrical Wiring, Hardware Troubleshooting, Laboratory Equipment, Display Devices
Beginner · Course · 1 - 3 Months
Status: Free Trial
Packt
Advanced Rust Programming and Real-World Applications
Skills you'll gain: Rust (Programming Language), Performance Tuning, Blockchain, Web Servers, Web Development, Performance Testing, System Programming, Distributed Computing, Web Scraping, Data Structures, Scalability, Software Design Patterns
Intermediate · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Create a business profile on Twitter
Skills you'll gain: Social Media Management, Social Media, Account Management
Beginner · Guided Project · Less Than 2 Hours
Status: New
Whizlabs
Exam Prep AIF-C01: AWS Certified AI Practitioner
Skills you'll gain: Prompt Engineering, Generative AI, MLOps (Machine Learning Operations), AWS SageMaker, Artificial Intelligence and Machine Learning (AI/ML), OpenAI, Amazon Web Services, Large Language Modeling, AWS Identity and Access Management (IAM), Machine Learning, Cloud Security, Amazon CloudWatch, Amazon S3, Deep Learning, Natural Language Processing
4.3
Rating, 4.3 out of 5 stars
6 reviews
Beginner · Course · 1 - 3 Months