What are the best content writing courses on Coursera?

Popular courses include The Strategy of Content Marketing from UC Davis and Good with Words: Writing and Editing from the University of Michigan . These programs teach how to plan, write , and optimize content for web , marketing , and business communication.

Can I learn content writing for free on Coursera?

Yes. Many content writing courses offer a free audit option, which allows you to access video lessons and reading materials at no cost. You’ll need to upgrade or apply for financial aid to complete graded assignments or earn a certificate.

What will I learn in a content writing course?

You’ll learn how to write clearly and persuasively for online audiences, structure articles and blog posts, apply SEO strategies, and develop a consistent tone and brand voice. Some courses also cover editing , storytelling , and content strategy .

Do I need a writing background to take a content writing course?

Not at all. Many Coursera courses are designed for beginners and guide you through writing basics and digital best practices. More advanced learners can focus on specialized topics like UX writing, email copy, or B2B content.

Can Coursera’s content writing courses help me get a job or freelance work?

Yes. Content writing is a growing field across industries like marketing , publishing , tech, and e-commerce . A Coursera course can help you build writing samples, strengthen your portfolio, and earn certificates that show your skills to clients or employers.

Top Content Writing Courses - Learn Content Writing Online

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Find the Best Content Writing Course for Your Goals

Status: Free
Coursera Project Network
Einführung in Marketing für soziale Medien mit Visme
Skills you'll gain: Instagram, Social Media Marketing, Social Media Content, Social Media, Marketing Budgets, Graphic and Visual Design Software, Graphic and Visual Design, Brand Awareness, Branding
Beginner · Guided Project · Less Than 2 Hours
Packt
Specflow and Cucumber for .NET Developers - The Master Guide
Skills you'll gain: Gherkin (Scripting Language), Cucumber (Software), Behavior-Driven Development, .NET Framework, Test Driven Development (TDD), Test Case, User Story, Scenario Testing, Test Automation, Microsoft Visual Studio, C# (Programming Language), Acceptance Testing
Beginner · Course · 3 - 6 Months
Status: New
Status: Free Trial
University of Colorado Boulder
Execution and Evaluation
Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Plan Execution, Earned Media, Target Audience, Content Strategy, Owned Media, Paid media, Key Performance Indicators (KPIs), Goal Setting
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Zielsetzung für eine Facebook Werbekampagne
Skills you'll gain: Facebook, Social Media, Social Media Marketing, Social Media Campaigns, Marketing Budgets, Advertising Campaigns, Social Media Content, Social Media Strategy, Digital Advertising, Marketing, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours
Status: New
University of Maryland, College Park
New Map for Product Managers: Rulesets for Global Business
Skills you'll gain: Global Marketing, International Relations, International Finance, Cultural Sensitivity, Business Risk Management, Market Dynamics, Economics, Business Strategy, Political Sciences, Supply Chain Management, Market Analysis, Brand Management
Beginner · Course · 1 - 3 Months
Coursera Project Network
Comment commencer avec Pinterest Shopping
Skills you'll gain: Pinterest, Merchandising, Social Media Content, Social Media
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Wix pour les débutants
Skills you'll gain: Content Management Systems, Web Content, User Accounts, Web Design and Development
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Configurer des cartes-cadeaux numériques pour votre entreprise sur Facebook
Skills you'll gain: Facebook, Promotional Strategies, Marketing Strategies, Product Promotion, Social Media Content, Social Media, Social Media Marketing, Digital Assets, E-Commerce
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
SkillUp EdTech
UI/UX Wireframing and Prototyping with Figma
Skills you'll gain: Wireframing, Figma (Design Software), User Interface (UI) Design, UI Components, Responsive Web Design, Prototyping, Usability Testing, User Centered Design, User Experience Design, Mockups, Interaction Design, Style Guides, Mobile Development, User Flows
Intermediate · Course · 1 - 3 Months
Coursera Project Network
Erstelle Stories für Instagram und Facebook in Easil
Skills you'll gain: Instagram, Product Promotion, Social Media, Social Media Content, Design, Content Creation, Facebook, Social Media Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Utilisez les fonctionnalités cachées de Canva
Skills you'll gain: Canva (Software), Color Theory, Photo Editing, Graphic and Visual Design, Graphic and Visual Design Software, Typography, Creativity
Intermediate · Guided Project · Less Than 2 Hours
Status: New
Fred Hutchinson Cancer Center
Wrangling Computing Environments: Using Docker for Research
Skills you'll gain: CI/CD, Containerization, Docker (Software), Development Environment, Application Deployment, Devops Tools, Debugging, GitHub, Software Versioning, Command-Line Interface, Software Installation
Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular content writing courses

Einführung in Marketing für soziale Medien mit Visme: Coursera Project Network
Specflow and Cucumber for .NET Developers - The Master Guide: Packt
Execution and Evaluation: University of Colorado Boulder
Zielsetzung für eine Facebook Werbekampagne: Coursera Project Network
New Map for Product Managers: Rulesets for Global Business: University of Maryland, College Park
Comment commencer avec Pinterest Shopping: Coursera Project Network
Wix pour les débutants: Coursera Project Network
Configurer des cartes-cadeaux numériques pour votre entreprise sur Facebook: Coursera Project Network
UI/UX Wireframing and Prototyping with Figma: SkillUp EdTech
Erstelle Stories für Instagram und Facebook in Easil: Coursera Project Network

Content Writing Courses