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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • P

      Pontificia Universidad Católica del Perú

      Relación entre Branding y Marketing

      Skills you'll gain: Brand Management, Marketing, Branding, Marketing Strategies, Strategic Marketing, Marketing Management, Marketing Planning, Value Propositions, Brand Strategy, Brand Awareness, Business Strategy, Consumer Behaviour, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      18 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Annual Campaigns: Building a Case for Support

      Skills you'll gain: Fundraising, Campaign Management, Direct Marketing, Target Audience, Email Marketing, Telemarketing, Lead Generation, Event Management, Relationship Building, Data-Driven Decision-Making, Cross-Channel Marketing, Communication Strategies

      4.2
      Rating, 4.2 out of 5 stars
      Ā·
      51 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Set a Budget and Schedule for Your Facebook Ads

      Skills you'll gain: Facebook, Marketing Budgets, Social Media Campaigns, Paid media, Social Media Strategy, Social Media Management, Social Media Marketing, Advertising Campaigns, Social Media, Budget Management, Advertising, Scheduling

      4.4
      Rating, 4.4 out of 5 stars
      Ā·
      11 reviews

      Intermediate Ā· Guided Project Ā· Less Than 2 Hours

    • T

      The State University of New York

      Strategic Self-Marketing and Personal Branding

      Skills you'll gain: Marketing Communications, Generative AI Agents, Advertising, Promotional Strategies, Branding, Presentations, Strategic Marketing, Brand Management, Marketing, LinkedIn, Peer Review, Professional Development, Professional Networking, Public Relations, Digital Assets, Adaptability

      4.4
      Rating, 4.4 out of 5 stars
      Ā·
      232 reviews

      Intermediate Ā· Course Ā· 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      InglƩs Empresarial: el mƔrketing y ventas

      Skills you'll gain: Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, Marketing Materials, English Language, Advertising, Advertising Sales, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Business Communication, Business Marketing, Communication Strategies, Marketing, Professional Networking

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      323 reviews

      Intermediate Ā· Course Ā· 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Digital Business Marketing with Easil

      Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Marketing Design, Social Media Content, Social Media Marketing, Advertising, Social Media, Dashboard, User Accounts

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      9 reviews

      Beginner Ā· Guided Project Ā· Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Optimize Your Instagram Account

      Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Account Strategy, Brand Awareness

      4.2
      Rating, 4.2 out of 5 stars
      Ā·
      323 reviews

      Beginner Ā· Guided Project Ā· Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Meta

      Marketing de MĆ­dias Sociais do Meta

      Skills you'll gain: Data Storytelling, Social Media Content, Social Media Marketing, Social Media Management, Paid media, Social Media, Target Audience, Marketing Analytics, Social Media Strategy, Social Media Campaigns, Marketing Effectiveness, Content Creation, Facebook, Campaign Management, Data-Driven Decision-Making, Instagram, Goal Setting, Advertising Campaigns, Regulation and Legal Compliance, General Data Protection Regulation (GDPR)

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      67 reviews

      Beginner Ā· Professional Certificate Ā· 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Simplilearn

      Multichannel Marketing - Email, Content and Mobile Marketing

      Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, Customer Retention, HubSpot CRM, Marketing Strategies, Web Content, Content Creation, Marketing Automation, Newsletters, Marketing, Digital Marketing, Growth Strategies, A/B Testing, Customer Relationship Management, Customer Acquisition Management, UI/UX Strategy, Digital Advertising, Online Advertising

      4.4
      Rating, 4.4 out of 5 stars
      Ā·
      18 reviews

      Beginner Ā· Specialization Ā· 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Content Marketing Using Generative AI

      Skills you'll gain: Large Language Modeling, Customer Insights, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Consumer Behaviour, Persona Development

      4
      Rating, 4 out of 5 stars
      Ā·
      53 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Measurement and Analysis

      Skills you'll gain: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Performance Analysis, Key Performance Indicators (KPIs)

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      49 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Lead Generation Messenger Chatbot using Chatfuel

      Skills you'll gain: Lead Generation, Email Marketing, Marketing Automation, Google Sheets, Application Deployment, Real Time Data, Customer Communications Management

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      307 reviews

      Beginner Ā· Guided Project Ā· Less Than 2 Hours

    Advertising learners also search

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    1…192021…61

    In summary, here are 10 of our most popular advertising courses

    • Relación entre Branding y Marketing:Ā Pontificia Universidad Católica del PerĆŗ
    • Annual Campaigns: Building a Case for Support:Ā University of California, Davis
    • How to Set a Budget and Schedule for Your Facebook Ads:Ā Coursera Project Network
    • Strategic Self-Marketing and Personal Branding:Ā The State University of New York
    • InglĆ©s Empresarial: el mĆ”rketing y ventas:Ā Arizona State University
    • Digital Business Marketing with Easil:Ā Coursera Project Network
    • How to Optimize Your Instagram Account :Ā Coursera Project Network
    • Marketing de MĆ­dias Sociais do Meta:Ā Meta
    • Multichannel Marketing - Email, Content and Mobile Marketing:Ā Simplilearn
    • Content Marketing Using Generative AI :Ā University of Virginia Darden School Foundation

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ā€Ž

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ā€Ž

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.ā€Ž

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ā€Ž

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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