What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Unleash Team Potential: Assess Learning Needs Using GenAI
Skills you'll gain: Team Performance Management, Generative AI Agents, Gap Analysis, People Development, Training Programs, Talent Management, Team Management, Performance Analysis, Innovation, Needs Assessment, Decision Support Systems, Business Solutions
Beginner · Course · 1 - 4 Weeks
Google Cloud
Adding an Apigee X Environment and Group
Skills you'll gain: Application Deployment, API Gateway, Cloud API, Application Programming Interface (API), Virtual Environment, Multi-Tenant Cloud Environments, Cloud Hosting
Beginner · Project · Less Than 2 Hours
Google Cloud
Running a MongoDB Database in Kubernetes with StatefulSets
Skills you'll gain: Kubernetes, MongoDB, Docker (Software), Containerization, Scalability, Cloud Platforms, NoSQL, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours
Google Cloud
Transformer Models and BERT Model - בעברית
Skills you'll gain: Large Language Modeling, Natural Language Processing, Text Mining, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Software Architecture
Advanced · Course · 1 - 4 Weeks
Google Cloud
Introduction to Responsible AI - Bahasa Indonesia
Skills you'll gain: Data Ethics, Artificial Intelligence, Governance, Decision Making, Business Ethics, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks
Google Cloud
Integrate Search in Applications using Vertex AI Agent Builder
Skills you'll gain: Web Analytics and SEO, Google Cloud Platform, Enterprise Application Management, Generative AI, Cloud Applications, Web Scraping, Data Store, Web Applications
Beginner · Project · Less Than 2 Hours
Status: New
Google Cloud
Using BigQuery Machine Learning for inference
Skills you'll gain: Data Analysis, Big Data, Applied Machine Learning, Google Cloud Platform, Machine Learning Algorithms, Machine Learning
Beginner · Course · 1 - 4 Weeks
Google Cloud
Transformer Models and BERT Model - 日本語版
Skills you'll gain: Natural Language Processing, Large Language Modeling, Artificial Neural Networks, Deep Learning
Advanced · Course · 1 - 4 Weeks
Google Cloud
Create a Custom Network and Apply Firewall Rules
Skills you'll gain: Firewall, Virtual Private Networks (VPN), Google Cloud Platform, Network Security, General Networking, Network Administration, System Configuration
Beginner · Project · Less Than 2 Hours
Google Cloud
Filtering Explores with LookML
Skills you'll gain: Looker (Software), Data Access, Google Cloud Platform, Data Analysis Expressions (DAX)
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Packt
Advanced Generative Adversarial Networks (GANs)
Skills you'll gain: Generative AI, Image Analysis, PyTorch (Machine Learning Library), Artificial Neural Networks, Deep Learning, Tensorflow, Keras (Neural Network Library), Google Cloud Platform, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Jupyter, Matplotlib, NumPy
Advanced · Course · 3 - 6 Months
Google Cloud
Deploy Secure Endpoints for Users with ChromeOS
Skills you'll gain: Endpoint Security, User Accounts, Enterprise Application Management, Group Policy, System Configuration, Security Controls, Identity and Access Management, Wireless Networks
Beginner · Project · Less Than 2 Hours