What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Introduction to Vertex AI Studio - 繁體中文
Skills you'll gain: Prompt Engineering, Generative AI, Application Lifecycle Management, Prototyping, Software Development Life Cycle, Application Development, Large Language Modeling, Application Deployment
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Maryland, College Park
Making Evidence-Based Strategic Decisions
Skills you'll gain: Digital Transformation, Data-Driven Decision-Making, Business Transformation, Employee Engagement, Analytics, Data Quality, Strategic Decision-Making, Technology Strategies, Microsoft Power Platform, Data Analysis, Advanced Analytics, Big Data, Business Modeling, Artificial Intelligence, Competitive Analysis, Deep Learning
Beginner · Course · 1 - 3 Months
Google Cloud
Secure Software Supply Chain: Using Cloud Build & Cloud Deploy to Deploy Containerized Applications
Skills you'll gain: Application Deployment, Containerization, Docker (Software), Cloud Applications, CI/CD, Application Security, Google App Engine
Beginner · Project · Less Than 2 Hours
Status: Free
Google Cloud
Enabling Sensitive Data Protection Discovery for BigQuery
Skills you'll gain: Data Management, Data Loss Prevention, Data Security, Google Cloud Platform, Personally Identifiable Information, Big Data, Identity and Access Management
Intermediate · Project · Less Than 2 Hours
Google Cloud
Introduction to Vertex AI Studio - Bahasa Indonesia
Skills you'll gain: Generative AI, Prompt Engineering, Large Language Modeling, Google Cloud Platform, Prototyping, MLOps (Machine Learning Operations), Product Lifecycle Management, Image Analysis, Performance Tuning, Application Deployment
Beginner · Course · 1 - 4 Weeks
Google Cloud
Introduction to Large Language Models - Deutsch
Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, Application Development, Google Cloud Platform, Performance Tuning
Beginner · Course · 1 - 4 Weeks
Google Cloud
Service Directory: Qwik Start
Skills you'll gain: Google Cloud Platform, Cloud Services, Cloud API
Beginner · Project · Less Than 2 Hours
Google Cloud
Online Data Migration to BigQuery using Striim
Skills you'll gain: MySQL, Google Cloud Platform, Data Migration, Database Management, Big Data, Extract, Transform, Load, Data Pipelines
Beginner · Project · Less Than 2 Hours
Google Cloud
Deploy a Streamlit App Integrated with Gemini Pro on Cloud Run
Skills you'll gain: Cloud Development, Google Cloud Platform, Cloud Applications, Application Deployment, Application Programming Interface (API), Cloud API, Platform As A Service (PaaS), Application Development, Artificial Intelligence
Intermediate · Project · Less Than 2 Hours
Google Cloud
Secure Software Supply Chain: Create and Use Cloud Workstations
Skills you'll gain: Cloud Development, Cloud Management, Cloud Computing, Secure Coding, Google Cloud Platform, System Configuration, Cloud Security, Virtual Machines
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to Image Generation - Português Brasileiro
Skills you'll gain: Generative AI, Image Analysis, Google Cloud Platform, Deep Learning, Unsupervised Learning, Machine Learning Methods, Applied Machine Learning
Beginner · Course · 1 - 4 Weeks
Google Cloud
Create Image Captioning Models - Español
Skills you'll gain: Generative AI, Image Analysis, Deep Learning, Computer Vision, Applied Machine Learning
Advanced · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular google ads courses

Introduction to Vertex AI Studio - 繁體中文: Google Cloud
Making Evidence-Based Strategic Decisions: University of Maryland, College Park
Secure Software Supply Chain: Using Cloud Build & Cloud Deploy to Deploy Containerized Applications: Google Cloud
Enabling Sensitive Data Protection Discovery for BigQuery: Google Cloud
Introduction to Vertex AI Studio - Bahasa Indonesia: Google Cloud
Introduction to Large Language Models - Deutsch: Google Cloud
Service Directory: Qwik Start: Google Cloud
Online Data Migration to BigQuery using Striim: Google Cloud
Deploy a Streamlit App Integrated with Gemini Pro on Cloud Run: Google Cloud
Secure Software Supply Chain: Create and Use Cloud Workstations: Google Cloud

Google Ads Courses